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- Tasks: Join us as a Senior CRM Analyst to optimise marketing campaigns using data insights.
- Company: Be part of a leading entertainment company committed to innovation and social responsibility.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to make a real impact.
- Why this job: Drive meaningful results in a dynamic environment while collaborating with diverse teams.
- Qualifications: 5+ years in data-driven marketing; proficiency in SQL and CRM platforms required.
- Other info: Send your CV to maddie.weeks@cvmpeople.com to apply!
The predicted salary is between 50000 - 55000 £ per year.
Salary: £50,000 – £55,000
Location: Watford – Hybrid Working
We have an exciting opportunity to join a forward-thinking company at the forefront of the entertainment industry, dedicated to delivering impactful experiences and supporting community initiatives. Operating across multiple countries, this innovative organisation blends cutting-edge technology with a commitment to integrity and social responsibility, shaping the future of its industry while making a difference.
We’re looking for a skilled Senior CRM Analyst to support our client and help optimise and target multi-channel marketing campaigns using data driven insights. You’ll be defining and building customer audiences, analysing campaign performance, and providing actionable recommendations to enhance marketing effectiveness. This is an exciting opportunity to join a forward-thinking organisation where your expertise will drive meaningful results in an innovative environment!
Key Responsibilities:- Create and optimise player audience segments for targeted CRM campaigns
- Analyse campaign performance and provide strategic insights to improve ROI.
- Enhance CRM data quality by creating new fields and optimising available data.
- Ensure compliance with participant protection principles and campaign governance.
- Collaborate with cross-functional teams to implement data and marketing solutions
- 5+ years of experience in data-driven marketing within a fast-paced, multi-channel environment.
- Proficiency in SQL and CRM platforms (e.g. Salesforce Marketing Cloud, Adobe Test & Target, IBM Unica)
- Strong analytical skills and experience delivering actionable insights from customer data.
- Excellent attention to detail and ability to manage multiple projects.
Please send your CV to maddie.weeks@cvmpeople.com if you are interested!
Senior CRM Analyst employer: CVM & Analytics Consulting
Contact Detail:
CVM & Analytics Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Analyst
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, such as Salesforce Marketing Cloud and Adobe Test & Target. Having hands-on experience or relevant certifications can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where your insights led to improved ROI.
✨Tip Number 3
Network with professionals in the entertainment industry, especially those working in CRM roles. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with compliance and governance in CRM campaigns. Understanding participant protection principles is crucial, so be ready to explain how you've ensured compliance in past projects.
We think you need these skills to ace Senior CRM Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data-driven marketing and CRM platforms. Emphasise your proficiency in SQL and any specific tools mentioned in the job description, such as Salesforce Marketing Cloud or Adobe Test & Target.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the entertainment industry and your understanding of how data can drive marketing effectiveness. Mention specific examples of how you've optimised campaigns in the past and the results achieved.
Highlight Analytical Skills: In your application, focus on your analytical skills by providing examples of how you've used data to inform decisions. Discuss any experience you have with audience segmentation and campaign performance analysis.
Showcase Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Highlight how you’ve successfully implemented data and marketing solutions in a team setting.
How to prepare for a job interview at CVM & Analytics Consulting
✨Showcase Your Analytical Skills
As a Senior CRM Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or methodologies you employed to analyse campaign performance.
✨Demonstrate Your CRM Knowledge
Familiarise yourself with the CRM platforms mentioned in the job description, such as Salesforce Marketing Cloud and Adobe Test & Target. Be ready to explain how you've used these tools to optimise campaigns and improve customer engagement.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about past challenges you've faced in data-driven marketing and how you overcame them. This will show your ability to think critically and adapt in a fast-paced environment.
✨Emphasise Collaboration Skills
Collaboration is key in this role. Be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of successful projects where you collaborated with others to implement data and marketing solutions.
