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- Tasks: Lead exciting CRM and loyalty initiatives to boost customer engagement and retention.
- Company: Join a heritage British retailer known for premium teas and artisanal coffees with a modern twist.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values tradition and innovation while making a real impact.
- Qualifications: 3+ years in CRM or Email Marketing; experience with CRM platforms is essential.
- Other info: This role offers mentorship opportunities and the chance to shape a new loyalty programme.
The predicted salary is between 29000 - 46000 £ per year.
Retention Manager
12-month FTC
Salary: £35,000 – £40,000
Location: South Oxfordshire/Hybrid (3 days a week on site)
We’re proud to be working with a heritage British retailor renowned for its premium teas, artisanal coffees, and luxurious hot chocolates. With roots dating back over a century, the brand is known for its commitment to quality, tradition, and beautifully packaged gifts. They blend old-world charm with a modern, customer-first approach – offering an elevated experience both in-store and online. Their products are stocked globally and loved by loyal customers across the UK, as well as expansion into Asia, and the US. They are now looking for a Retention Manager to join their growing marketing team on a 12-month fixed-term contract.
As a Retention Manager, you’ll play a key role in developing and delivering strategic CRM and loyalty initiatives across multiple markets. Using platforms like Ometria, you’ll create multi-channel campaigns (email, SMS, direct mail) to enhance customer engagement, increase lifetime value, and improve repeat purchase rates. You’ll also take ownership of a new UK loyalty programme, helping to roll it out, manage ongoing performance, and embed it across online and retail channels. Reporting into the Head of Customer Retention, and overseeing one direct report, you’ll be a hands-on contributor an a team mentor, with clear opportunity for future growth.
Key Responsibilities:
- Delivering lifecycle, triggered, and promotional CRM campaigns across markets
- Supporting the development and implementation of an omnichannel loyalty programme
- Managing subscriptions and referral schemes, driving customer retention and revenue
- Partnering with internal teams and agencies to optimise segmentation and campaign performance
- Reporting on engagement metrics, customer behaviour, and campaign ROI
- Coaching and supporting a CRM Executive in day-to-day performance
What are we looking for?
- 3+ years in CRM, Email Marketing or Retention
- Experience with CRM Platforms
- Strong campaign planning and performance analysis skills
- Confident communicator who thrives in collaborative teams
- Experience with loyalty or subscription programmes are a strong advantage
If this sounds like something you are interested in, please reach out to maddie.weeks@cvmpeople.com
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Retention Manager employer: CVM & Analytics Consulting
Contact Detail:
CVM & Analytics Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, like Ometria. Understanding how to use these tools effectively will not only boost your confidence but also demonstrate your readiness for the role.
✨Tip Number 2
Showcase your experience with loyalty programmes and subscription models in your conversations. Be prepared to discuss specific examples of how you've successfully implemented or managed such initiatives in the past.
✨Tip Number 3
Network with professionals in the CRM and retention space. Attend industry events or webinars where you can meet people who work in similar roles, as they might provide insights or even referrals that could help you land the job.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive campaign performance. Being able to articulate your approach to measuring success and optimising campaigns will set you apart from other candidates.
We think you need these skills to ace Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and retention strategies. Use specific examples that demonstrate your skills in campaign planning and performance analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer retention and your understanding of the brand's heritage. Mention how your experience aligns with their needs, particularly in managing loyalty programmes and driving customer engagement.
Showcase Your Analytical Skills: In your application, emphasise your ability to report on engagement metrics and customer behaviour. Provide examples of how you've used data to optimise campaigns and improve performance in previous roles.
Highlight Team Collaboration: Since the role involves partnering with internal teams, mention any past experiences where you successfully collaborated with others. This could include working with marketing teams or agencies to enhance campaign performance.
How to prepare for a job interview at CVM & Analytics Consulting
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, especially Ometria. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and retention in previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful CRM campaigns you've managed. Highlight the strategies you employed, the results achieved, and how they contributed to customer retention and revenue growth.
✨Understand the Brand's Heritage
Research the company's history and values, particularly their commitment to quality and customer experience. This will help you align your answers with their brand ethos and demonstrate your genuine interest in the role.
✨Emphasise Collaboration Skills
Since the role involves partnering with internal teams and agencies, be ready to discuss your experience working collaboratively. Share examples of how you've successfully worked with others to optimise campaign performance and achieve common goals.
