At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for the DACH region in the hospitality sector.
- Company: Join Cvent, a leading tech provider transforming the events industry with AI-driven solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Be at the forefront of AI integration in marketing while making a real impact in the hospitality industry.
- Qualifications: Fluent in German and English, with proven marketing experience and strong project management skills.
The predicted salary is between 60000 - 75000 £ per year.
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and about 30,000 customers worldwide, including 60% of the Fortune 500.
Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
Our technology brings millions of people together at events around the world.
In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation?
At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA.
We’re looking for candidates who are eager to evolve alongside technology.
If you love to experiment boldly, share your discoveries, and help define best practices for AI‑augmented work, you’ll thrive here.
Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact.
If you’re excited to be part of a team that’s leading the way in AI‑powered collaboration, we’d love to meet you.
Job Summary
Cvent is seeking a UK‑based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel, while also supporting strategic European Hospitality Cloud programmes.
This role will be responsible for end‑to‑end campaign planning and execution across demand generation, webinar programmes, partner marketing, content localisation, and event delivery.
The position involves reporting to the Marketing Director, Europe and collaborating closely with counterparts in India and the US.
The position will play a critical role in driving awareness, engagement, and pipeline across the DACH market, while also contributing to broader European initiatives for the Hospitality Cloud business.
The successful candidate will work closely with sales, digital, content, product marketing, customer marketing, external partners, freelance writers, and translation agencies to deliver impactful regional programmes.
Responsibilities
- DACH Field
- Marketing
Strategy: Lead end‑to‑end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities, and Hospitality Cloud growth objectives.
- Campaign
Execution: Serve as the German‑language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
- Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long‑form assets.
Develop German‑language content including nurture copy, landing pages, and thought leadership pieces.
- Webinar
- Programme
Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
- Partner Marketing: Build and manage relationships with German hospitality partners to identify co‑marketing opportunities and support regional demand generation.
- Conferences & Tradeshows: Lead the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and provide onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
- Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions, and close collaboration with the sales team.
- Performance Tracking & AI‑Assisted
Execution: Track, measure, and report on programme performance, using insights to optimise future activity.
Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree in Marketing, Business, Communications or relevant experience.
- Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
- Fluent German and strong English language skills, with the ability to create, review, and refine German‑language marketing content.
- Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
- Experience delivering webinars, nurture campaigns, digital promotions, and in‑person or hybrid events.
- Experience working with agencies, freelancers, and cross‑functional internal teams in a matrixed organisation.
- Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
- Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
- Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
- Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation.
Comfortable experimenting with and adopting new tools to improve efficiency.
Desirable
- Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
- Experience supporting regional conferences or marquee customer/prospect events.
- Experience working on localisation and translation workflows for European markets.
- Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.
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Team Lead, Field Marketing, Europe, Hospitality Cloud employer: Cvent
Cvent is an exceptional employer that fosters a dynamic and innovative work culture, where employees are encouraged to embrace AI technology and continuously evolve in their roles. With a commitment to professional growth, Cvent offers extensive training and development opportunities, ensuring that team members can thrive in their careers while making a meaningful impact in the events industry. Located in a vibrant area, employees enjoy a collaborative environment that values creativity and human connection, making it an ideal place for those looking to contribute to transformative solutions in event management.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing, Europe, Hospitality Cloud
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Team Lead, Field Marketing, Europe, Hospitality Cloud
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Cvent.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Cvent and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Team Lead, Field Marketing, Europe, Hospitality Cloud at Cvent.
How to prepare for a job interview at Cvent
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Cvent.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Cvent. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Cvent.
