At a Glance
- Tasks: Lead integrated marketing programs across Germany, Austria, and Switzerland to drive revenue.
- Company: Cvent, a leading tech provider transforming the events industry with innovative solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team that values creativity and innovation in a fast-paced environment.
- Why this job: Shape the future of work with AI while making a real impact in the marketing field.
- Qualifications: B2B marketing experience, native-level German, and strong digital marketing skills required.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
The Role
As Team Lead, Field Marketing - DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships. You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment. This role suits a hands-on B2B marketer who can execute end-to-end programs, localise global campaigns, and deliver measurable impact.
Responsibilities
- Execute integrated campaigns
- Localise and deliver global and regional campaigns for DACH
- Own the channel mix across events, webinars, digital, content, and partners
- Drive pipeline performance
- Deliver against MQL, SQL, and pipeline targets
- Track performance and optimise using data and insights
- Lead events and experiences
- Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
- Manage webinars, demos, and networking events aligned to revenue goals
- Own digital and content in German
- Manage and optimise the DE website
- Create and localise high-performing German-language content
- Build partner marketing
- Develop media and partner relationships to expand reach and demand
- Execute co-marketing campaigns and track performance
- Partner with Sales and CS
- Act as the day-to-day marketing contact for DACH Sales, SDRs, and CS
- Support account-based initiatives and lead follow-up
- Embed insight, data, and AI
- Use customer stories and data to strengthen campaigns
- Integrate AI tools into content, optimisation, and execution
Qualifications
Experience
- Demonstrable background in B2B marketing (ideally SaaS/tech)
- Proven success driving MQLs, SQLs, and pipeline
- Market & language: Native-level German and strong English
- Experience localising campaigns and managing German-language content
Skills
- Strong digital and content marketing capabilities
- Data-driven mindset with understanding of funnel metrics
- Collaboration experience working closely with Sales and cross-functional teams
- Ability to manage multiple stakeholders and programs end-to-end
Mindset
- Proactive, organised, and execution-focused
- Comfortable with AI tools and continuous experimentation
Location
Based in Germany (or London). Willing to travel across the DACH region for events and partner activities.
Team Lead, Field Marketing – DACH (wmd) employer: Cvent
Cvent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals eager to lead in the dynamic field of marketing technology. With a commitment to employee growth, Cvent offers extensive learning opportunities, particularly in AI integration, ensuring that team members can thrive in their roles while contributing to transformative projects across the DACH region. The vibrant work environment, coupled with the chance to engage with a diverse range of clients and partners, makes Cvent a rewarding workplace for those looking to make a meaningful impact in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing – DACH (wmd)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and learn about job openings. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, don’t hold back. Share your experiences and how you’ve used AI in your previous roles. This will set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, reach out directly. Send them a message expressing your interest and how you can contribute to their team. Sometimes, the best opportunities come from taking the initiative.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in marketing and AI. Join online courses or workshops to enhance your skills. The more knowledge you have, the more valuable you’ll be to potential employers.
We think you need these skills to ace Team Lead, Field Marketing – DACH (wmd)
Some tips for your application 🫡
Show Your Passion for Marketing:When writing your application, let your enthusiasm for B2B marketing shine through! We want to see how you can bring that passion to the role and help us drive pipeline and revenue in the DACH region.
Tailor Your Content:Make sure to localise your application for the DACH market. Use relevant examples from your experience that demonstrate your ability to execute integrated campaigns and manage German-language content effectively.
Highlight Your Data Skills:Since we’re all about data-driven decisions, don’t forget to mention your experience with tracking performance and optimising campaigns. Show us how you’ve used insights to deliver measurable impact in your previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Cvent!
How to prepare for a job interview at Cvent
✨Know Your Stuff
Before the interview, dive deep into Cvent's products and services. Understand how their technology transforms the meetings and events industry. Being able to discuss specific features or recent innovations will show your genuine interest and help you stand out.
✨Showcase Your B2B Marketing Experience
Prepare examples from your past roles that highlight your success in driving MQLs and SQLs. Be ready to discuss how you've executed integrated campaigns and localised content, especially in the DACH region. This will demonstrate your hands-on experience and relevance to the role.
✨Embrace AI in Your Approach
Since Cvent values candidates who integrate AI into their work, think of ways you've used AI tools in your previous marketing efforts. Share specific instances where AI helped you optimise campaigns or improve performance metrics. This will align with their innovative culture.
✨Be Ready for Collaboration Questions
Expect questions about your experience working with sales and cross-functional teams. Prepare to discuss how you've managed multiple stakeholders and programmes. Highlight your proactive mindset and organisational skills to show you're execution-focused and a team player.
