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- Tasks: Lead marketing strategy for Cvent's Hospitality Cloud in Europe, driving brand awareness and customer retention.
- Company: Cvent is a top tech provider for meetings and events, transforming the industry with innovative solutions.
- Benefits: Enjoy a culture of intrapreneurship, diverse perspectives, and opportunities for personal growth.
- Why this job: Join a dynamic team shaping the future of hospitality technology while making impactful connections.
- Qualifications: Extensive B2B marketing experience, preferably in hospitality; leadership skills and analytical capabilities required.
- Other info: Fluency in additional European languages is preferred; no sponsorship available.
The predicted salary is between 43200 - 72000 £ per year.
Senior Director/Director, Marketing, Hospitality Cloud, Europe
Join to apply for the Senior Director/Director, Marketing, Hospitality Cloud, Europe role at Cvent.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
In This Role, You Will
- Architect and deliver a comprehensive marketing strategy for Europe, directly supporting regional bookings and revenue targets
- Develop budgets and KPIs to support hospitality sales in Europe, aligning with global objectives and local market needs
- Lead, mentor and grow a cross-regional marketing team (UK and India), fostering a culture of innovation, accountability and excellence across demand generation, content, customer marketing, event marketing, partnerships and sales enablement
- Drive multi-channel B2B lead generation through programs and campaigns to drive demand and nurture leads throughout the buyer and customer journey
- Define KPIs, analyse campaign effectiveness, and report on marketing performance to executive leadership. Use data-driven insights to inform strategy and optimise spend
- Collaborate with sales leaders to improve lead conversion, drive pipeline, and accelerate sales
- Partner with global product marketing team to refine personas, product positioning, messaging and go-to-market strategies tailored for the European hospitality sector
- Work with global customer marketing team to design and deploy programs targeting named accounts, top buyers and product users to drive retention, upsell/cross-sell and advocacy
- Localize and execute global marketing initiatives, leveraging centralized operations while ensuring regional relevance
- Champion and position Cvent as a leader in hospitality technology by driving thought leadership, PR and content strategies tailored to the European market
- Pursue and execute speaking opportunities and trade shows and conferences in the region
- Build and nurture relationships with key industry partners, associations, and media to amplify Cvent’s presence and influence
- Work with central events marketing team to lead the marketing strategy for flagship events such as Cvent CONNECT Europe and Cvent Accelerate, including sponsorship, content, and attendee acquisition
Here\’s What You Need
- Extensive experience of progressive B2B marketing experience, including a senior leadership role
- Bachelor’s degree in Marketing, Business, or related field required; advanced degree or professional marketing qualifications preferred
- Experience in the hospitality is a must with SaaS or technology sectors highly desirable
- Some experience leading marketing team responsible for Europe region
- Some experience working in marketing in a multi-national company
- Record of working effectively with B2B sales leadership and teams
- Significant experience in event marketing, content marketing, digital marketing, campaign execution, account-based marketing, and campaign measurement
- Demonstrated strength working cross-functionally with product management, customer success, marketing operations and market research
- Superior written and verbal communication skills
- Superior analytical capabilities for interpreting, packaging and presenting data for internal or external audiences and for assessing the effectiveness of marketing campaigns and programs
- Able to operate in both a strategic capacity and a hands-on execution capacity
- Fast learner with the ability to execute and thrive in a dynamic, deadline-driven environment
- Experience exploring (and thirst to continue) how creative, responsible use of AI can improve productivity and customer experience
Preferred
- Fluency in additional European language(s)
Physical Demands
We are not able to offer sponsorship for this position
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Marketing
Industries
- Software Development
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Senior Director/Director, Marketing, Hospitality Cloud, Europe employer: Cvent
Contact Detail:
Cvent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director/Director, Marketing, Hospitality Cloud, Europe
✨Tip Number 1
Network with professionals in the hospitality and technology sectors. Attend industry events, webinars, and conferences to connect with potential colleagues and leaders at Cvent. Building relationships can give you insights into the company culture and the specific challenges they face.
✨Tip Number 2
Familiarise yourself with Cvent's products and services, especially those related to the Hospitality Cloud. Understanding their offerings will allow you to speak knowledgeably about how you can contribute to their marketing strategy and align with their goals.
✨Tip Number 3
Showcase your leadership experience by preparing examples of how you've successfully led marketing teams in the past. Be ready to discuss how you foster innovation and accountability within your team, as this aligns with Cvent's emphasis on intrapreneurship.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and hospitality technology. Being knowledgeable about current market dynamics will help you demonstrate your strategic thinking and ability to drive demand generation effectively during discussions with Cvent.
We think you need these skills to ace Senior Director/Director, Marketing, Hospitality Cloud, Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in the hospitality and technology sectors. Emphasise leadership roles and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Cvent's mission and values. Discuss how your experience aligns with their focus on innovation and intrapreneurship, and provide examples of how you've driven brand awareness and demand generation in previous roles.
Showcase Analytical Skills: In your application, highlight your analytical capabilities by providing examples of how you've used data to inform marketing strategies and measure campaign effectiveness. This is crucial for the role, so be specific about the tools and methods you’ve used.
Demonstrate Cross-Functional Collaboration: Cvent values teamwork across various departments. Include examples in your application that showcase your ability to work effectively with sales, product management, and customer success teams to achieve common goals.
How to prepare for a job interview at Cvent
✨Understand Cvent's Culture
Before the interview, take some time to research Cvent's culture and values. They emphasise intrapreneurship and diversity, so be prepared to discuss how your experiences align with these principles and how you can contribute to fostering a similar environment.
✨Showcase Your B2B Marketing Expertise
As this role requires extensive B2B marketing experience, come ready to share specific examples of successful campaigns you've led. Highlight your understanding of demand generation, content marketing, and how you've driven results in previous roles, particularly in the hospitality or SaaS sectors.
✨Prepare for Cross-Functional Collaboration
Cvent values collaboration across teams. Be prepared to discuss your experience working with sales, product management, and customer success teams. Share examples of how you've successfully partnered with other departments to achieve common goals.
✨Demonstrate Analytical Skills
This position requires strong analytical capabilities. Be ready to talk about how you've used data to inform marketing strategies and measure campaign effectiveness. Prepare to discuss specific KPIs you've set and how you've adjusted strategies based on performance insights.
