At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for the DACH region in the hospitality sector.
- Company: Join Cvent, a leader in event technology transforming the industry with AI-driven solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with global teams and enjoy a vibrant culture focused on innovation and creativity.
- Why this job: Be at the forefront of AI integration in marketing while making a real impact in the hospitality industry.
- Qualifications: Fluent in German and English, with proven marketing experience and strong project management skills.
The predicted salary is between 56700 - 69300 £ per year.
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and about 30,000 customers worldwide, including 60% of the Fortune 500.
Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
Our technology brings millions of people together at events around the world.
In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation?
At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA.
We’re looking for candidates who are eager to evolve alongside technology.
If you love to experiment boldly, share your discoveries, and help define best practices for AI‑augmented work, you’ll thrive here.
Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact.
If you’re excited to be part of a team that’s leading the way in AI‑powered collaboration, we’d love to meet you.
Job Summary
Cvent is seeking a UK‑based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel, while also supporting strategic European Hospitality Cloud programmes.
This role will be responsible for end‑to‑end campaign planning and execution across demand generation, webinar programmes, partner marketing, content localisation, and event delivery.
The position involves reporting to the Marketing Director, Europe and collaborating closely with counterparts in India and the US.
The position will play a critical role in driving awareness, engagement, and pipeline across the DACH market, while also contributing to broader European initiatives for the Hospitality Cloud business.
The successful candidate will work closely with sales, digital, content, product marketing, customer marketing, external partners, freelance writers, and translation agencies to deliver impactful regional programmes.
Responsibilities
- DACH Field
- Marketing
Strategy: Lead end‑to‑end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities, and Hospitality Cloud growth objectives.
- Campaign
Execution: Serve as the German‑language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
- Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long‑form assets.
Develop German‑language content including nurture copy, landing pages, and thought leadership pieces.
- Webinar
- Programme
Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
- Partner Marketing: Build and manage relationships with German hospitality partners to identify co‑marketing opportunities and support regional demand generation.
- Conferences & Tradeshows: Lead the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and provide onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
- Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions, and close collaboration with the sales team.
- Performance Tracking & AI‑Assisted
Execution: Track, measure, and report on programme performance, using insights to optimise future activity.
Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree in Marketing, Business, Communications or relevant experience.
- Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
- Fluent German and strong English language skills, with the ability to create, review, and refine German‑language marketing content.
- Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
- Experience delivering webinars, nurture campaigns, digital promotions, and in‑person or hybrid events.
- Experience working with agencies, freelancers, and cross‑functional internal teams in a matrixed organisation.
- Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
- Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
- Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
- Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation.
Comfortable experimenting with and adopting new tools to improve efficiency.
Desirable
- Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
- Experience supporting regional conferences or marquee customer/prospect events.
- Experience working on localisation and translation workflows for European markets.
- Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.
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Team Lead, Field Marketing, Europe, Hospitality Cloud in London employer: Cvent
Cvent is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to thrive in a fast-paced environment. With a strong emphasis on employee growth, Cvent offers comprehensive training and development opportunities, ensuring that you can advance your career while managing major accounts and driving revenue growth. Located in the UK, employees benefit from a collaborative atmosphere where relationship-building and consultative selling are at the forefront of our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing, Europe, Hospitality Cloud in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cvent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cvent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cvent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cvent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Team Lead, Field Marketing, Europe, Hospitality Cloud in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cvent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cvent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cvent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cvent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cvent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cvent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
