At a Glance
- Tasks: Lead integrated marketing programs across Germany, Austria, and Switzerland to drive revenue.
- Company: Cvent, a leading tech provider transforming the events industry with innovative solutions.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Join a collaborative team and thrive in a fast-paced, innovative environment.
- Why this job: Shape the future of marketing with AI and make a real impact in the DACH region.
- Qualifications: Experience in B2B marketing, native-level German, and strong digital skills required.
The predicted salary is between 60000 - 80000 £ per year.
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world.
As Team Lead, Field Marketing - DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships. You'll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment. This role suits a hands-on B2B marketer who can execute end-to-end programs, localise global campaigns, and deliver measurable impact.
Responsibilities
- Execute integrated campaigns
- Localise and deliver global and regional campaigns for DACH
- Own the channel mix across events, webinars, digital, content, and partners
- Drive pipeline performance
- Deliver against MQL, SQL, and pipeline targets
- Track performance and optimise using data and insights
- Lead events and experiences
- Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
- Manage webinars, demos, and networking events aligned to revenue goals
- Own digital and content in German
- Manage and optimise the DE website
- Create and localise high-performing German-language content
- Build partner marketing
- Develop media and partner relationships to expand reach and demand
- Execute co-marketing campaigns and track performance
- Partner with Sales and CS
- Act as the day-to-day marketing contact for DACH Sales, SDRs, and CS
- Support account-based initiatives and lead follow-up
- Embed insight, data, and AI
- Use customer stories and data to strengthen campaigns
- Integrate AI tools into content, optimisation, and execution
Qualifications
- Demonstrable background in B2B marketing (ideally SaaS/tech)
- Proven success driving MQLs, SQLs, and pipeline
- Native-level German and strong English
- Experience localising campaigns and managing German-language content
- Strong digital and content marketing capabilities
- Data-driven mindset with understanding of funnel metrics
- Experience working closely with Sales and cross-functional teams
- Ability to manage multiple stakeholders and programs end-to-end
- Proactive, organised, and execution-focused
- Comfortable with AI tools and continuous experimentation
Location: Based in Germany (or London). Willing to travel across the DACH region for events and partner activities.
Team Lead, Field Marketing – DACH (wmd) in London employer: Cvent
Cvent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals eager to lead in the dynamic field of marketing technology. With a commitment to employee growth, Cvent offers extensive learning opportunities, particularly in AI integration, ensuring that team members can thrive in their roles while contributing to transformative projects across the DACH region. The company's supportive work environment, combined with its focus on meaningful impact in the events industry, makes it a rewarding choice for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing – DACH (wmd) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and learn about job openings. Remember, it's all about who you know!
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, don’t hold back. Share your experiences and how you've used AI in your previous roles. This will set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, reach out directly even if they’re not advertising a position. A well-crafted email expressing your interest can go a long way. We encourage you to apply through our website for the best chances!
✨Tip Number 4
Prepare for interviews by practising common questions and showcasing your knowledge of the company. Tailor your responses to highlight how you can contribute to their goals, especially in the DACH region. Confidence is key!
We think you need these skills to ace Team Lead, Field Marketing – DACH (wmd) in London
Some tips for your application 🫡
Show Your Passion for Marketing:When writing your application, let your enthusiasm for B2B marketing shine through! We want to see how you can bring that passion to the role and help us drive pipeline and revenue in the DACH region.
Tailor Your Experience:Make sure to highlight your relevant experience in executing integrated campaigns and localising content. We love seeing how you've successfully driven MQLs and SQLs in your previous roles, so don’t hold back!
Be Data-Driven:Since we’re all about optimising performance using data, share specific examples of how you've used insights to improve campaign results. This will show us that you have a solid understanding of funnel metrics and can deliver measurable impact.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Cvent
✨Know Your Stuff
Make sure you understand Cvent's role in the meetings and events industry. Familiarise yourself with their technology and how it integrates AI into marketing strategies. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your B2B Marketing Skills
Prepare specific examples of your past successes in B2B marketing, especially in driving MQLs and SQLs. Be ready to discuss how you've localised campaigns and managed content in German, as this is crucial for the role.
✨Emphasise Collaboration
Highlight your experience working closely with sales teams and cross-functional groups. Share stories that demonstrate your ability to manage multiple stakeholders and programmes effectively, as collaboration is key in this position.
✨Be Ready to Discuss AI Integration
Since Cvent values candidates who can integrate AI into their work, come prepared with examples of how you've used AI tools in your marketing efforts. Discuss how these tools have helped you optimise campaigns and drive results.
