At a Glance
- Tasks: Lead integrated marketing programs across DACH, driving revenue through events and digital strategies.
- Company: Cvent, a leading tech provider transforming the events industry with innovative solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team focused on innovation and continuous learning.
- Why this job: Shape the future of marketing with AI and make a real impact in the DACH region.
- Qualifications: Experience in B2B marketing and a passion for executing impactful campaigns.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
The Role
As Team Lead, Field Marketing – DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships. You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment. This role suits a hands‑on B2B marketer who can execute end‑to‑end programs, localise global campaigns, and deliver measurable impact.
In This Role, You Will:
- Execute integrated campaigns
- Localise and deliver global and regional campaigns for DACH
- Own the channel mix across events, webinars, digital, content, and partners
- Drive pipeline performance
- Deliver against MQL, SQL, and pipeline targets
- Track performance and optimise using data and insights
- Lead events and experiences
- Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
- Manage webinars, demos, and networking events aligned to revenue goals
- Own digital and content in German
- Manage and optimise the DE website
- Create and localise high-performing German-language content
- Build partner marketing
- Develop media and partner relationships to expand reach and demand
- Execute co‑marketing campaigns and track performance
- Partner with Sales and CS
- Act as the day‑to‑day marketing contact for DACH Sales, SDRs, and CS
Team Lead, Field Marketing – DACH (m/w/d) employer: Cvent, Inc.
Cvent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals eager to lead in the dynamic field of marketing technology. With a commitment to employee growth, Cvent offers extensive learning opportunities and encourages a hands-on approach to executing impactful marketing strategies across the DACH region. Located in a vibrant market, employees benefit from a supportive work environment that values creativity and the integration of AI, ensuring that every team member can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing – DACH (m/w/d)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they integrate technology into their work. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in executing integrated marketing campaigns and how you can drive results in the DACH region.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to contribute to our innovative approach in the field of marketing.
We think you need these skills to ace Team Lead, Field Marketing – DACH (m/w/d)
Some tips for your application 🫡
Show Your Passion for Marketing:When writing your application, let your enthusiasm for field marketing shine through. We want to see how you can bring energy and creativity to the role, especially in the DACH region. Share examples of past campaigns you've executed that made a real impact!
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with integrated campaigns and localising content for the DACH market. We love seeing candidates who take the time to align their skills with what we’re looking for!
Data-Driven Insights Matter:Don’t forget to mention how you’ve used data to drive marketing decisions in your previous roles. We’re all about optimising performance, so share any metrics or results that demonstrate your ability to track and improve campaign effectiveness.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Cvent!
How to prepare for a job interview at Cvent, Inc.
✨Know Your Stuff
Before the interview, dive deep into Cvent's products and services. Understand how their technology transforms the meetings and events industry. This will not only show your enthusiasm but also help you connect your experience with their needs.
✨Showcase Your AI Savvy
Since Cvent values candidates who can integrate AI into their work, be prepared to discuss specific examples of how you've used AI tools in your previous roles. Highlight any innovative strategies you've implemented that align with their focus on AI-augmented collaboration.
✨Localise Your Approach
As a Team Lead for DACH, it's crucial to demonstrate your understanding of the local market. Share insights about regional marketing trends and how you would tailor global campaigns to resonate with German, Austrian, and Swiss audiences.
✨Metrics Matter
Cvent is results-driven, so come armed with data! Be ready to discuss how you've tracked performance in past campaigns and optimised them based on insights. Show them you can deliver measurable impact and meet pipeline targets.
