At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for the DACH region in the hospitality sector.
- Company: Join Cvent, a leading tech provider transforming the events industry with cutting-edge solutions.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Collaborate with diverse teams across Europe and the US in a fast-paced environment.
- Why this job: Shape the future of marketing with AI and make a real impact in the hospitality industry.
- Qualifications: Fluent in German and English, with proven marketing experience and strong project management skills.
The predicted salary is between 60000 - 75000 £ per year.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world.
Our Culture and Impact
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here.
In This Role, You Will:
- DACH Field Marketing Strategy: Lead end-to-end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities, and Hospitality Cloud growth objectives.
- Campaign Execution: Serve as the German-language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
- Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long-form assets. Develop German-language content including nurture copy, landing pages, and thought leadership pieces.
- Webinar Programme Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
- Partner Marketing: Build and manage relationships with German hospitality partners to identify co-marketing opportunities and support regional demand generation.
- Conferences & Tradeshows: Leading the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and providing onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
- Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions, and close collaboration with the sales team.
- Performance Tracking & AI-Assisted Execution: Track, measure, and report on programme performance, using insights to optimise future activity. Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
Here's What You Need:
- Bachelor's degree in Marketing, Business, Communications or relevant experience.
- Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
- Fluent German and strong English language skills, with the ability to create, review, and refine German-language marketing content.
- Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
- Experience delivering webinars, nurture campaigns, digital promotions, and in-person or hybrid events.
- Experience working with agencies, freelancers, and cross-functional internal teams in a matrixed organisation.
- Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
- Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
- Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
- Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation. Comfortable experimenting with and adopting new tools to improve efficiency.
Desirable:
- Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
- Experience supporting regional conferences or marquee customer/prospect events.
- Experience working on localisation and translation workflows for European markets.
- Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.
Team Lead, Field Marketing, Europe, Hospitality Cloud in London employer: Cvent, Inc.
Cvent, Inc. is an exceptional employer that fosters a vibrant work culture in the heart of London, where innovation and technology thrive. As a Strategic Solutions Consultant, you'll benefit from comprehensive training, ample opportunities for professional growth, and a collaborative environment that values your contributions. Join us to be part of a forward-thinking team dedicated to transforming the events industry while enjoying the unique advantages of working in a dynamic city.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing, Europe, Hospitality Cloud in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Cvent, Inc.. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Cvent, Inc.
Don't be shy about reaching out to Cvent, Inc. directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Team Lead, Field Marketing, Europe, Hospitality Cloud in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Cvent, Inc. and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Cvent, Inc.
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
