At a Glance
- Tasks: Lead integrated marketing programs across Germany, Austria, and Switzerland to drive revenue.
- Company: Cvent, a leading tech provider transforming the events industry with innovative solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team that values creativity and continuous learning.
- Why this job: Shape the future of work with AI while making a real impact in the marketing field.
- Qualifications: Experience in B2B marketing, native-level German, and strong digital skills required.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world.
The Role
As Team Lead, Field Marketing – DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships. You'll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment. This role suits a hands‐on B2B marketer who can execute end‐to‐end programs, localise global campaigns, and deliver measurable impact.
In This Role, You Will:
- Execute integrated campaigns
- Localise and deliver global and regional campaigns for DACH
- Own the channel mix across events, webinars, digital, content, and partners
- Drive pipeline performance
- Deliver against MQL, SQL, and pipeline targets
- Track performance and optimise using data and insights
- Lead events and experiences
- Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
- Manage webinars, demos, and networking events aligned to revenue goals
- Own digital and content in German
- Manage and optimise the DE website
- Create and localise high-performing German-language content
- Build partner marketing
- Develop media and partner relationships to expand reach and demand
- Execute co‐marketing campaigns and track performance
- Partner with Sales and CS
- Act as the day‐to‐day marketing contact for DACH Sales, SDRs, and CS
- Support account‐based initiatives and lead follow‐up
- Embed insight, data, and AI
- Use customer stories and data to strengthen campaigns
- Integrate AI tools into content, optimisation, and execution
Here's What You Need:
- Experience
- Demonstrable background in B2B marketing (ideally SaaS/tech)
- Proven success driving MQLs, SQLs, and pipeline
- Market & language
- Native‐level German and strong English
- Experience localising campaigns and managing German‐language content
- Skills
- Strong digital and content marketing capabilities
- Data‐driven mindset with understanding of funnel metrics
- Collaboration
- Experience working closely with Sales and cross‐functional teams
- Ability to manage multiple stakeholders and programs end‐to‐end
- Mindset
- Proactive, organised, and execution‐focused
- Comfortable with AI tools and continuous experimentation
- Location
- Based in Germany (or London)
- Willing to travel across the DACH region for events and partner activities
Team Lead, Field Marketing – DACH (m/w/d) in London employer: Cvent, Inc.
Cvent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals eager to lead in the dynamic field of marketing technology. With a commitment to employee growth, Cvent offers extensive learning opportunities, particularly in integrating AI into marketing strategies, while promoting a supportive work environment that values creativity and teamwork. Located in Germany, this role provides the unique advantage of engaging with a diverse market across the DACH region, allowing you to make a significant impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Field Marketing – DACH (m/w/d) in London
✨Tip Number 1
Get to know the company inside out! Research Cvent's culture, values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Cvent is present. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare to showcase your skills! Think of specific examples from your past experiences that demonstrate your ability to drive MQLs, SQLs, and pipeline performance. Be ready to discuss how you've used data and AI tools in your marketing strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Cvent team and ready to take on the challenge!
We think you need these skills to ace Team Lead, Field Marketing – DACH (m/w/d) in London
Some tips for your application 🫡
Show Your Passion for Marketing:When you're writing your application, let your enthusiasm for B2B marketing shine through! We want to see how you can bring that passion to the DACH region and make a real impact.
Tailor Your Content:Make sure to localise your application for the DACH market. Use relevant examples from your experience that demonstrate your ability to execute integrated campaigns and drive results in this specific region.
Highlight Your Data Skills:Since we’re all about data-driven decisions, don’t forget to mention your experience with metrics and analytics. Show us how you've used insights to optimise campaigns and achieve MQLs and SQLs in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead field marketing in the DACH region!
How to prepare for a job interview at Cvent, Inc.
✨Know Your Stuff
Before the interview, dive deep into Cvent's products and services. Understand how their technology transforms the meetings and events industry. This will not only show your enthusiasm but also help you connect your experience with their needs.
✨Showcase Your B2B Marketing Skills
Prepare specific examples of your past successes in B2B marketing, especially in driving MQLs and SQLs. Be ready to discuss how you've executed integrated campaigns and localised content, as this is crucial for the role.
✨Embrace AI in Your Approach
Since Cvent values AI integration, think about how you've used AI tools in your previous roles. Share examples of how you've leveraged data and insights to optimise campaigns and drive results, demonstrating your comfort with technology.
✨Be Ready to Collaborate
Highlight your experience working with sales and cross-functional teams. Prepare to discuss how you've managed multiple stakeholders and programs, showcasing your proactive and organised mindset that aligns with Cvent's culture.
