At a Glance
- Tasks: Lead innovative marketing campaigns for the DACH region and support European initiatives.
- Company: Join Cvent, a leader in hospitality technology transforming events worldwide.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team culture that values creativity and collaboration.
- Why this job: Be at the forefront of AI-driven marketing and make a real impact in the hospitality industry.
- Qualifications: Fluent in German and English with proven marketing experience.
The predicted salary is between 63000 - 77000 £ per year.
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500.
Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
Our technology brings millions of people together at events around the world.
In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500.
Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.
Our technology brings millions of people together at events around the world.
In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently.
We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation?
At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA.
We’re looking for candidates who are eager to evolve alongside technology.
If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here.
Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact.
If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
Cvent is seeking a UK-based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel, while also supporting strategic European Hospitality Cloud programmes.
This role will be responsible for end-to-end campaign planning and execution across demand generation, webinar programmes, partner marketing, content localisation, and event delivery.
The position involves reporting to the Senior Marketing Manager based in India and collaborating closely with counterparts in India and the US.
The position will play a critical role in driving awareness, engagement, and pipeline across the DACH market, while also contributing to broader European initiatives for the Hospitality Cloud business.
The successful candidate will work closely with sales, digital, content, product marketing, customer marketing, external partners, freelance writers, and translation agencies to deliver impactful regional programmes.
- DACH Field
- Marketing
Strategy: Lead end-to-end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities and Hospitality Cloud growth objectives.
- Campaign
Execution: Serve as the German-language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
- Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long-form assets.
Develop German-language content including nurture copy, landing pages, and thought leadership pieces.
- Webinar
- Programme
Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
- Partner Marketing: Build and manage relationships with German hospitality partners to identify co-marketing opportunities and support regional demand generation.
- Conferences & Tradeshows: Leading the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and providing onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
- Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions and close collaboration with the sales team.
- Performance Tracking & AI-Assisted
Execution: Track, measure, and report on programme performance, using insights to optimise future activity.
Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
- Perform other duties as assigned.
- Bachelor's degree in Marketing, Business, Communications or relevant experience.
- Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
- Fluent German and strong English language skills, with the ability to create, review, and refine German-language marketing content.
- Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
- Experience delivering webinars, nurture campaigns, digital promotions, and in-person or hybrid events.
- Experience working with agencies, freelancers, and cross-functional internal teams in a matrixed organisation.
- Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
- Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
- Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
- Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation to drive efficiency.
Comfortable experimenting with and adopting new tools to improve efficiency.
Desirable
- Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
- Experience supporting regional conferences or marquee customer/prospect events.
- Experience working on localisation and translation workflows for European markets.
- Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.
Field Marketing Lead, Hospitality Cloud - Europe in London employer: Cvent, Inc.
Cvent, Inc. is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. As a Senior Customer Success Advisor in the UK, you will benefit from comprehensive training and growth opportunities, ensuring your professional development while working with a diverse team dedicated to client success. With a focus on employee well-being and a supportive environment, Cvent offers a rewarding career path in the exciting events technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Lead, Hospitality Cloud - Europe in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Field Marketing Lead, Hospitality Cloud - Europe in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Cvent, Inc..
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Cvent, Inc. and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Field Marketing Lead, Hospitality Cloud - Europe at Cvent, Inc..
How to prepare for a job interview at Cvent, Inc.
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Cvent, Inc..
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Cvent, Inc.. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Cvent, Inc..
