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- Tasks: Lead and grow CV Life's commercial strategy across diverse leisure and cultural venues.
- Company: CV Life, a vibrant organisation enhancing Coventry's culture and leisure scene.
- Benefits: Competitive salary, potential commission, and opportunities for career advancement.
- Why this job: Make a real impact in the community while driving business growth and innovation.
- Qualifications: Proven track record in business growth and strong leadership skills.
- Other info: Join a dynamic team committed to delivering excellent customer service.
The predicted salary is between 36000 - 60000 £ per year.
Overview
CV Life operate culture and leisure venues around Coventry including The Wave and Coventry Transport Museum.
Reference Number: XL194
Closing Date: Friday 19th September 2025
Hours: 37 hours
Rate of Pay: £42,000 – £44,000 per annum (potential for commission payment)
Are you highly motivated, with a track record of generating business growth? Want to lead on a new Commercial Strategy at a growing and diverse Leisure and Cultural organisation, that delivers an excellent level of customer service in sport, cultural, and leisure activities within the city of Coventry.
CV Life provides a quality leisure and cultural offer to the diverse communities of Coventry and visitors to the city, offering everything from destination venues, museums, leisure centres, educational programmes and community outreach projects.
As the Head of Commercial and Business you will lead, grow and manage all aspects of the CV Life commercial offer. You will be responsible for Hospitality and Events, Food and Beverage, Retail and Paid Admissions. You will grow sales and develop a network of corporate relationships to deliver the commercial strategy. A combined focus on developing new strands of commercial opportunity and forging new commercial partnerships within the city/region respective sectors, you will drive revenue growth opportunities through the application of a new CV Life commercial strategy. The successful implementation of the commercial strategy and the future growth of CV Life should further grow the post towards a Commercial Director.
This role requires the following key activities:
- Work with the creative teams to develop business modelling with the aim of commercialising the creative programme, market the CV Life portfolio and maximise revenue.
- Create and deliver a new Commercial Strategy to manage and maximise profitability of the CV Life offer.
- Target growth of CV Life business partnerships, establishing new partnerships in emerging sectors.
- Lead all commercial activities and work with internal and external stakeholders to convert enquires into new business closures.
- Manage the Food & Beverage and Retail / Merchandising processes across CV Life facilities and venues.
- Management of staff, ensuring clear objective setting, performance management and development to meet the organisational objectives.
- Management of budgets and cascading sales targets to encourage ownership amongst teams to achieve CV Life commercial objectives.
CV Life is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all staff and volunteers to share this commitment.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Sales and Management
Industries
- Wellness and Fitness Services
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Head of Commercial / Business employer: CV Life
Contact Detail:
CV Life Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Commercial / Business
✨Tip Number 1
Network like a pro! Get out there and connect with people in the leisure and cultural sectors. Attend events, join local business groups, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or presentation that highlights your past successes in generating business growth. Tailor it to the specific needs of CV Life, showcasing how you can drive their commercial strategy forward. This will set you apart from other candidates.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to CV Life and express your interest in the Head of Commercial role. Share your ideas on how you could contribute to their mission and growth. It shows initiative and enthusiasm!
✨Tip Number 4
Prepare for the interview like it’s the final match! Research CV Life thoroughly, understand their current commercial strategies, and come armed with ideas on how to improve them. Practice common interview questions and be ready to discuss how your experience aligns with their goals.
We think you need these skills to ace Head of Commercial / Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Commercial role. Highlight your track record in generating business growth and any relevant leadership experience in leisure or cultural sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CV Life and how you can contribute to their commercial strategy. Be specific about your ideas for driving revenue growth.
Showcase Your Achievements: Quantify your successes wherever possible. Whether it's increasing sales, developing partnerships, or managing teams, numbers speak volumes. We want to see how you've made an impact in previous roles!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure we receive your details directly and can consider you for this exciting opportunity at CV Life.
How to prepare for a job interview at CV Life
✨Know Your Commercial Strategy
Before the interview, make sure you understand the current commercial landscape of CV Life. Research their existing offerings and think about how you can enhance them. Be ready to discuss your ideas on developing a new Commercial Strategy that aligns with their goals.
✨Showcase Your Business Growth Experience
Prepare specific examples from your past roles where you've successfully driven business growth. Highlight your achievements in generating revenue, establishing partnerships, and managing budgets. This will demonstrate your capability to lead the commercial activities at CV Life.
✨Engage with Stakeholders
Think about how you would approach building relationships with internal and external stakeholders. Be prepared to discuss your strategies for converting inquiries into business closures and how you would foster collaboration across teams to achieve commercial objectives.
✨Demonstrate Leadership Skills
As a potential Head of Commercial and Business, showcasing your leadership style is crucial. Prepare to talk about how you set objectives, manage performance, and develop your team. Share examples of how you've motivated staff to meet organisational goals in previous positions.