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For Companies At a Glance
- Tasks: Drive innovative marketing strategies to boost sales and customer loyalty.
- Company: Join a leading global manufacturer known for innovation and sustainability.
- Benefits: Enjoy a competitive salary, bonus scheme, private healthcare, and gym access.
- Why this job: Be part of a dynamic team shaping the future of trade marketing.
- Qualifications: 3+ years in UK marketing, with a strong grasp of B2C and B2B2C.
- Other info: Work in a collaborative environment with opportunities for professional growth.
Our client is looking for a Trade Marketing Specialist to support in developing and executing innovative customer marketing and business development initiatives. Your focus will be on trade and retail marketing strategies that enhance loyalty and drive profitable sales growth.
Client Details
Our client is a leading global manufacturer known for innovation, safety, and performance, with cutting-edge technology and a strong focus on sustainability.
Description
- Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth.
- Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments.
- Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth.
- Assist in planning and executing marketing activities and events for key retailers.
- Support the implementation and review of business development and trade activation strategies for selected customers.
- Develop impactful POS materials, merchandise, and branding for retail and product categories.
- Ensure all Trade Marketing initiatives are integrated into internal communication plans.
- Work indirectly with customers through account managers, providing guidance and support in executing business development solutions.
- Collaborate with marketing teams to ensure a cohesive and integrated approach.
- Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies.
- Manage budgets set by the Marketing Manager, ensuring cost-effectiveness.
- Oversee external agencies, including briefing, performance tracking, and service level measurement.
- Monitor and evaluate the success of trade marketing activities using agreed KPIs.
- Ensure consistent application of the brand identity.
Profile
- Professional qualification in marketing or a related field (preferred).
- A minimum of 3 years working in a UK marketing team.
- Solid understanding of the full marketing mix.
- Experience in B2C and B2B2C retail/trade marketing.
- Proven background in customer marketing and business development.
- Experience in agency management or working within an agency environment.
- Excellent English communication skills (written and verbal) with strong attention to detail.
- Up-to-date knowledge of marketing trends and best practices.
- Ability to manage multiple projects and workstreams simultaneously.
- Proactive, innovative, and able to take initiative.
Job Offer
Basic Salary £40,000 - £45,000, Bonus Scheme, 25 Days Holiday, Private Health Care, Pension Contribution, Gym on site, subsidised canteen, On-site parking.
Trade Marketing Specialist employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing and customer engagement. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those who have experience in B2B and B2B2C environments. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful trade marketing initiatives you've been involved in. Highlight your role in developing impactful POS materials or executing marketing activities that drove sales growth.
✨Tip Number 4
Research the company’s brand values and recent marketing campaigns. Being able to articulate how your skills and experiences align with their goals will demonstrate your genuine interest and fit for the role.
We think you need these skills to ace Trade Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade and retail marketing. Emphasise your achievements in B2B and B2C initiatives, as well as any specific projects that demonstrate your ability to drive sales growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the company's focus on innovation and sustainability. Mention specific examples of past successes in trade marketing that relate to the job description.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas and experiences effectively.
Highlight Relevant Qualifications: If you have a professional qualification in marketing or related fields, make sure to mention it prominently. Also, include any certifications or training that are relevant to trade marketing and business development.
How to prepare for a job interview at CV-Library
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends and best practices, especially in trade and retail marketing. Be prepared to discuss how you can apply this knowledge to develop innovative customer marketing initiatives.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales teams and other departments, highlight your experience in cross-functional collaboration. Share specific examples of successful projects where teamwork led to positive outcomes.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to trade marketing. Be ready to discuss how you've monitored and evaluated marketing activities in the past, and how you plan to assess the effectiveness of future initiatives.
✨Bring Examples of Your Work
If possible, prepare a portfolio or examples of impactful POS materials, merchandise, or branding you've developed. This will help demonstrate your creativity and ability to deliver results in a tangible way.
