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For Companies At a Glance
- Tasks: Lead marketing strategies and enhance brand identity for building products.
- Company: Join a trusted supplier with 15 years of experience in the building products industry.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and a pension scheme.
- Why this job: Be part of a creative team driving innovation in a reputable company.
- Qualifications: B2B marketing experience and strategic planning skills are essential.
- Other info: Opportunity to work with leading DIY retailers and builders merchants.
The predicted salary is between 36000 - 60000 £ per year.
The Company
Are you an experienced Marketing professional looking to enhance your career with a leading premium supplier and manufacturer of building products who are looking to appoint a Marketing Manager to drive the continued growth of their brand in the UK market. Our Client specialises in the manufacturing and supply of a comprehensive range of building products for both professional and DIY use. With over 15 years of industry experience, the company has built a strong reputation as the trusted, go-to supplier for high-quality products. Their range is widely stocked by Builders Merchants, Trade Outlets, and leading DIY retailers nationwide, making them a staple in the hands of professionals and home improvers alike.
The Role
Reporting to the Sales & Marketing Director the Marketing Manager will be responsible for the development and implementation of a cohesive Company-wide marketing strategy focusing on the full marketing mix. Key responsibilities include:
- Marketing Strategy
- Working alongside the wider Marketing team, lead the development and implementation of approved Marketing Strategy
- Inject creativity into the Marketing Strategies, particularly in the printed format, to ensure the Company is seen to be an industry leader, ensuring the Company’s ethos and objectives are not compromised
- Brand Identity
- Assist in the development and enhancement of the Company’s Brand Identity and Brand Guidelines (a full spectrum style guide covering all elements of the Company’s Brand Identity), ensuring they reflect the Company’s values.
- Product Management
- Make recommendations and assist in the design and content of Company’s Product packaging and labelling
- In collaboration with the wider Marketing Team, ensure all print content for Product labels and packaging is accurately created, signed off by appropriate stakeholders and delivered in a timely manner
- Assist in the continuous review of the sales performance of current Products and make recommendations for changes to Product labels and packaging
- Campaigns and Advertising
- Assist in delivering a continuous and relevant calendar of print sales and promotional campaigns
- Collaboratively review print advertising and editorial opportunities and recommend appropriate uptake
- Manage and execute, within agreed guidelines and budgets, the design, content and production of all print advertising, editorial and promotional (including P.O.S.) material, ensuring all print materials meet the brief, are accurately produced, and are delivered in a timely manner
- Strategic Development
- Monitor and document competitor activities, using visual and written recording methods
- Monitor and report on changing and emerging competition
- Identify the best trading partners and actively develop effective business relationships
- Monitor and report on current market trends
- Identify and exploit market gaps
Skills and Knowledge Required:
- B2B Marketing experience is essential
- Experience in both strategic and creative marketing planning
- Have the confidence to take decisions and the ability to problem-solve
- Analytical but with the ability to see the bigger opportunity
- Experience of analysing markets and the launching of new products
- Have a good knowledge and understanding of the UK Building Merchants sector
Location/Area: Suffolk (Hybrid)
Package: Negotiable salary (DOE), bonus, travel expenses, laptop, mobile phone, pension scheme
Marketing Manager employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the building and landscaping products industry. Understanding the key players, market trends, and customer needs will help you stand out during interviews and discussions.
✨Tip Number 2
Showcase your B2B marketing experience by preparing specific examples of successful campaigns you've led. Be ready to discuss how you measured their success and what strategies you used to engage your target audience.
✨Tip Number 3
Network with professionals in the building products sector. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 4
Research the company's brand identity and values thoroughly. Be prepared to discuss how you can enhance their brand and align your marketing strategies with their ethos during the interview process.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience and showcases your strategic and creative marketing skills. Use specific examples that demonstrate your ability to drive brand growth and manage campaigns.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of the building products industry and the company's ethos. Discuss how your experience aligns with the responsibilities of the Marketing Manager role and express your enthusiasm for contributing to their brand identity.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've monitored market trends or competitor activities in previous roles. This will demonstrate your capability to identify opportunities and make informed decisions.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents to eliminate any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Marketing Manager.
How to prepare for a job interview at CV-Library
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles during the interview. Discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive growth in a similar environment.
✨Demonstrate Creativity in Strategy
Prepare examples of how you've injected creativity into marketing strategies in the past. This could include innovative print campaigns or unique branding initiatives that align with the company's ethos and objectives.
✨Know the Industry Inside Out
Familiarise yourself with the UK Building Merchants sector and current market trends. Being able to discuss recent developments or competitor activities will show your commitment and understanding of the industry.
✨Prepare for Problem-Solving Scenarios
Be ready to discuss how you've approached challenges in previous roles. Think of specific examples where you had to make decisions or solve problems, as this will illustrate your analytical skills and ability to see the bigger picture.
