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- Tasks: Analyse data to enhance marketing strategies and boost student enrolment.
- Company: Join a leading university focused on innovative education and student success.
- Benefits: Enjoy remote work flexibility and the chance to make a real impact.
- Why this job: Be part of a dynamic team driving change in higher education through data insights.
- Qualifications: Strong analytical skills and experience with data tools like SQL, R, or Python required.
- Other info: This is a 6-month interim role starting mid-April.
The predicted salary is between 28800 - 43200 £ per year.
I am working with a University who are looking for an interim Market Insight Manager on a 6-month contract basis. This role will work closely with the Universities marketing team leveraging data analytics and insights to enhance marketing strategies and identify opportunities to increase student enrolment. This position is for a strategic thinker with strong analytical skills capable of analysing the higher education landscape. The successful candidate will work closely with cross-functional teams to ensure data-driven decision-making that aligns with the university's student recruitment goals and objectives.
Role overview:
- Collect, analyse, and interpret complex data sets related to student demographics, market trends, and competitive landscape.
- Utilise statistical tools and software (e.g., SQL, R, Python, Excel, SPSS) to conduct advanced data analysis.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
- Conduct primary and secondary research to gather insights on prospective student behaviour, preferences, and motivations.
- Analyse market trends and competitor strategies to identify opportunities for growth and differentiation.
- Design and implement surveys, focus groups, and other research methodologies to gather actionable insights.
- Translate data findings into actionable insights and recommendations for marketing strategies and campaigns.
- Collaborate with the marketing team to develop data-driven marketing plans that effectively target prospective students.
- Identify and evaluate new market opportunities, channels, and partnerships to increase student enrolment.
Location: remote
Duration: 3-6 months initially
Start date: mid-April
Market Insight Lead employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Insight Lead
✨Tip Number 1
Familiarise yourself with the latest trends in higher education marketing. Understanding what drives student enrolment and how universities are adapting their strategies can give you a significant edge during interviews.
✨Tip Number 2
Brush up on your data analysis skills, especially with tools like SQL, R, and Python. Being able to demonstrate your proficiency in these areas will show that you're ready to hit the ground running in this role.
✨Tip Number 3
Network with professionals in the higher education sector. Engaging with others in the field can provide insights into current challenges and opportunities, which you can leverage in your discussions with us.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Real-life case studies can illustrate your analytical thinking and strategic approach, making you a standout candidate.
We think you need these skills to ace Market Insight Lead
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Market Insight Lead position. Make sure you understand the key responsibilities, required skills, and the importance of data analytics in enhancing marketing strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with data analysis, statistical tools, and any previous roles that involved market research or strategic thinking. Use specific examples to demonstrate your analytical skills.
Tailor Your Application: Customise your application materials to reflect the specific requirements of the role. Mention your familiarity with tools like SQL, R, Python, and Excel, and how you've used them to drive marketing decisions in the past.
Showcase Collaboration Skills: Since the role involves working closely with cross-functional teams, highlight your teamwork and communication skills. Provide examples of how you've successfully collaborated with others to achieve common goals.
How to prepare for a job interview at CV-Library
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analytics tools like SQL, R, or Python. Highlight specific projects where you successfully analysed complex data sets and how those insights influenced marketing strategies.
✨Understand the Higher Education Landscape
Research current trends in higher education and be ready to discuss how they impact student enrolment. Demonstrating your knowledge of the competitive landscape will show that you are a strategic thinker.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as identifying new market opportunities or designing surveys. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Collaboration Skills
Since this role involves working closely with cross-functional teams, be sure to share examples of how you've successfully collaborated with others in previous roles. Highlight your ability to communicate data-driven insights effectively.
