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- Tasks: Lead and grow the digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy hybrid working, flexitime, bonuses, birthday off, and a mental wellbeing programme.
- Why this job: Be part of a dynamic team, driving client success and making a real impact in digital PR.
- Qualifications: Experience in digital PR, campaign management, and strong communication skills are essential.
- Other info: Opportunity to work with diverse clients and contribute to sustainable practices.
Salary - £45,000 to £50,000, dependent on experience, plus bonus
Location - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we're investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role
- Own, develop and grow the content marketing and digital PR proposition.
- Manage, inspire, develop, support and grow the digital PR team.
- Create campaigns and strategies that deliver digital PR success for our SEO clients.
- Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
- Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
- Define and improve how we pitch stories and content to journalists and publications.
- Develop a robust reporting process that aligns with the KPIs set for each client.
- Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
What's on offer
- Hybrid working
- Flexitime
- Bonuses based team performance
- Birthday off, obvs
- Leafy Altrincham location
- Mental Wellbeing BUPA programme
- Dark Horse will carbon offset your role with The Dark Forest (green is good)
- Working in an amazing team - Learning from some fantastic people
The requirements
- Proven experience in earning digital PR coverage and links in a variety of markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Someone who can generate ideas and knows what makes a good hook.
- Someone who can research relevant information and data and make a story out of it.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.
Success in this role hinges on utilising the team's collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
If you're driven and ready to grow, we'd love to hear from you.
Head of Digital PR - Performance Marketing Agency employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR - Performance Marketing Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and performance marketing. Follow industry leaders on social media and engage with their content to understand what makes a successful campaign. This knowledge will help you stand out during interviews.
✨Tip Number 2
Network with professionals in the digital PR space, especially those who have experience in performance marketing agencies. Attend relevant events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful digital PR campaigns you've led or contributed to. Be ready to explain your thought process, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and ability to drive client success.
✨Tip Number 4
Research Dark Horse and its clients thoroughly. Understand their values, recent campaigns, and the industries they operate in. Tailoring your conversation to align with their goals and demonstrating how you can contribute to their success will make a strong impression.
We think you need these skills to ace Head of Digital PR - Performance Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on achievements that demonstrate your ability to manage teams and deliver successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the agency's goals. Mention specific examples of how you've successfully scaled PR efforts in previous roles.
Showcase Your Results: In your application, include quantifiable results from past campaigns. Highlight how your strategies have led to increased coverage, links, or client satisfaction, as this aligns with the role's focus on demonstrable returns.
Research Dark Horse: Familiarise yourself with Dark Horse's work and values. Understanding their approach to digital marketing will help you tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at CV-Library
✨Showcase Your Digital PR Success
Prepare specific examples of successful digital PR campaigns you've led. Highlight the strategies you used, the results achieved, and how they contributed to client satisfaction. This will demonstrate your hands-on experience and ability to deliver results.
✨Demonstrate Leadership Skills
As a Head of Digital PR, you'll be managing a team. Be ready to discuss your leadership style and provide examples of how you've inspired and developed team members in previous roles. This shows that you can manage and grow a team effectively.
✨Understand the Company’s Vision
Research Dark Horse and their approach to digital PR. Familiarise yourself with their clients and recent campaigns. Showing that you understand their goals and how you can contribute to their vision will set you apart from other candidates.
✨Prepare for Trend Discussions
Stay updated on the latest trends in digital PR and journalism. Be prepared to discuss how these trends can be leveraged to create engaging stories and successful campaigns. This will showcase your proactive mindset and passion for the industry.
