At a Glance
- Tasks: Manage Hubspot activities, including CRM, email marketing, and performance reporting.
- Company: Liv-ex is the global marketplace for the wine trade, serving over 600 members worldwide.
- Benefits: Enjoy a competitive salary, performance-related bonus, healthcare insurance, and wellbeing benefits.
- Why this job: Join a dynamic team to shape marketing technology strategy and drive innovation in the wine industry.
- Qualifications: 5+ years of marketing experience with advanced Hubspot skills and SEO knowledge.
- Other info: Opportunity to grow strategic responsibilities and lead acquisition through marketing technology.
The predicted salary is between 36000 - 60000 Β£ per year.
Location: Borough, London
Competitive salary dependent on experience. Company performance-related bonus, healthcare insurance & wellbeing benefits.
A unique opportunity for an ambitious Marketing Technology professional with experience in Hubspot, who can take on its day-to-day management. The ideal candidate will have a desire to grow their strategic responsibilities to lead acquisition and nurture through marketing technology.
About Liv-ex
With over 600 members worldwide, Liv-ex is today the global marketplace for the wine trade. We offer a multitude of business services covering trading opportunities, data, logistics and various automation technologies; aimed at a diverse group of wine businesses, from ambitious young start-ups to established merchants and traders. Our aim is to make the wine trade more transparent, efficient, and safe, for the benefit of our members and the market as a whole. We are hardworking, committed and action oriented, retaining a valued neutrality in the market. Founded in 2000, Liv-ex has grown to serve a growing number of members in the B2B sector, with an ever-expanding range of services. We help our members and other stakeholders to better understand the fine wine market and identify profit opportunities.
Summary Purpose
Liv-ex is looking for an innovative, engaging and dynamic Marketing Technology Manager to join the Commercial Team, reporting to the Head of Marketing. You will be responsible for all Hubspot activities, including CRM management, email marketing, automations, data hygiene and performance reporting. Over time you will shape the marketing technology strategy; to ensure full utilisation of existing tools, and to make recommendations for improved lead acquisition and lead nurture through marketing technology.
Responsibilities:
- Hubspot email - creates and manages all external email communications in HubSpot, ensures appropriate tracking is in place, emails are styled correctly, and makes new templates when needed. Manages email-to lists to ensure minimal crossover and to reduce email over-communication.
- Hubspot tracking & measurement β builds forms used on web to support lead generation, implements appropriate campaign structures and measurement. Ensures every Hubspot user is trained on approach (across Sales & Marketing).
- Hubspot best practice & new features β drives best practice Hubspot usage throughout the business. Is aware of new features and brings ideas of how we can utilise them to the Marketing team.
- SEO strategy β uses SEMrush to ensure Liv-ex is positioned well in Google rankings, creates SEO approach for all new web content, and makes recommendations for alterations required to drive greater SEO.
- Web management β makes basic web updates as needed to improve search rankings.
- Reporting β thoroughly reports on email performance, web performance and SEO performance each month, analysing why weβre seeing the results we are, and highlighting and pushing through evolutions and improvements. Ensures appropriate tracking and measurement is in place across Marketing, from LinkedIn posts through to product videos, to ensure the broader team can track and report impact.
- Data security and cleanliness β stays on top of latest requirements and provides guidance to the business on any changes that need to take place.
Knowledge, Skills, and Experience
- 5+ years of Marketing experience.
- Advanced Hubspot user, including familiarity with data privacy regulations.
- Has awareness of SEO and has used SEO tools in the past. Prior use of SEMrush is a nice to have.
- Has used website CMS for website management. Prior use of Wordpress is a nice to have.
- Strong analytical and reporting skills.
- Confident presenter, comfortable guiding Sales teams on Hubspot best practice and requirements.
To apply, please send your CV with a cover letter detailing why you are interested in this role.
Marketing Technology Manager employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Marketing Technology Manager
β¨Tip Number 1
Familiarise yourself with HubSpot's latest features and best practices. Since the role heavily involves managing HubSpot activities, being well-versed in its functionalities will not only boost your confidence but also demonstrate your proactive approach to potential employers.
β¨Tip Number 2
Showcase your analytical skills by preparing a case study or example of how you've used data to drive marketing decisions in the past. This will highlight your ability to report on performance and make data-driven recommendations, which is crucial for this position.
β¨Tip Number 3
Network with professionals in the wine trade or related industries. Engaging with individuals who understand the market can provide insights into Liv-ex's operations and help you tailor your approach during interviews.
β¨Tip Number 4
Stay updated on SEO trends and tools like SEMrush. Being knowledgeable about SEO strategies will not only enhance your application but also prepare you to contribute effectively to Liv-ex's online presence from day one.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights your experience with Hubspot and any relevant marketing technology. Use specific examples of how you've managed CRM systems, email marketing, and data analysis in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your strategic vision for marketing technology and how you can contribute to Liv-ex's goals, particularly in lead acquisition and nurture.
Showcase Relevant Skills: Emphasise your advanced Hubspot skills and familiarity with SEO tools like SEMrush. Mention any experience with data privacy regulations and website management, as these are crucial for the role.
Proofread and Format: Before submitting your application, ensure that your CV and cover letter are free from errors. Use a clean, professional format that makes it easy for the hiring team to read and understand your qualifications.
How to prepare for a job interview at CV-Library
β¨Showcase Your HubSpot Expertise
Make sure to highlight your experience with HubSpot during the interview. Be prepared to discuss specific projects where you've managed email campaigns, CRM activities, and automations. This will demonstrate your hands-on knowledge and ability to drive results using the platform.
β¨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come prepared with examples of how you've used data to inform marketing strategies. Discuss any reporting tools you've used and how your insights led to improvements in performance metrics.
β¨Discuss SEO Strategies
Given the importance of SEO in this role, be ready to talk about your experience with SEO tools like SEMrush. Share specific examples of how you've improved search rankings or created content strategies that enhanced visibility online.
β¨Prepare for Team Collaboration Questions
As you'll be working closely with both the Marketing and Sales teams, think about how you've successfully collaborated in the past. Be ready to share examples of how you've trained others on best practices and facilitated cross-departmental communication.