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- Tasks: Join us as a Marketing Executive to boost brand awareness and generate leads.
- Company: We're a leading provider of innovative cloud-based solutions for businesses.
- Benefits: Enjoy professional development, a collaborative environment, and career growth opportunities.
- Why this job: Be part of a dynamic team in a rapidly growing industry with exciting challenges.
- Qualifications: Bachelor's degree in Marketing or related field; 2-4 years marketing experience required.
- Other info: Experience in SaaS or technology sector preferred; strong analytical skills needed.
Our Client are leading providers of innovative cloud-based solutions designed to streamline operations and ensure compliance for businesses. We are committed to fostering a collaborative environment that drives growth and enhances our clients' experience.
We are looking for a dynamic and results-oriented Marketing Executive to support our business development efforts. The successful candidate will play a crucial role in increasing brand awareness, generating leads, and solidifying our position in the market. This role requires a blend of creativity, analytical skills, and a proactive approach to identifying growth opportunities.
Job Role:
- Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Analyse customer segments and develop targeted marketing strategies.
- Marketing Strategy Development: Collaborate with the marketing team to develop and implement marketing strategies that align with business development objectives. Assist in defining marketing goals and KPIs.
- Tender Identification & Response: Research and find appropriate tenders that align with the company's offerings and strategic goals. Write and submit high-quality ITT responses, ensuring all submissions meet the requirements outlined in the tender documents.
- Content Creation: Create compelling content for various platforms, including blogs, newsletters, and marketing collateral that promote our services. Manage website content updates, ensuring all information is accurate, engaging, and optimized for SEO. Regularly update LinkedIn and other social media profiles to reflect our current offerings, achievements, and industry-related insights.
- Digital Marketing: Manage and optimize digital marketing campaigns across platforms (SEO/SEM, PPC, email marketing, and social media). Utilize analytical tools to track and report on campaign performance and ROI.
- Opportunity Pipeline Reporting: Develop and maintain reporting on the sales opportunity pipeline, including tracking potential leads and current engagements. Provide insights and recommendations based on pipeline data to optimize marketing and sales strategies.
- DMU Engagement: Utilize LinkedIn to locate and engage with Decision-Making Unit (DMU) contacts within our target sectors. Connect with potential clients and stakeholders through direct messaging to foster relationships and explore business opportunities.
- Collaboration & Communication: Work closely with the sales team to create promotional materials, pitch decks, and presentations that support business development. Engage with industry partners and stakeholders to explore collaboration opportunities.
- Event Management: Support the planning and execution of marketing events, webinars, and trade shows to showcase our products and services. Gather feedback and insights following events to refine future strategies.
- Brand Management: Ensure consistent brand messaging across all marketing channels. Monitor brand perception and make recommendations for improvements.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2-4 years of experience in a marketing role, preferably in the SaaS or technology sector.
- Proven experience in digital marketing, content creation, and lead generation.
- Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, SEMrush, etc.).
- Experience with website content management systems (CMS) and social media platforms, particularly LinkedIn.
- Excellent verbal and written communication skills.
- Proven ability to work collaboratively in a team-oriented environment.
- Experience with marketing automation tools is preferred.
Job Types: Full-time
- Opportunities for professional development and career growth.
- A collaborative and innovative work environment.
- The chance to be part of a rapidly growing company in an exciting industry.
Marketing Executive employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the SaaS sector. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying updated in a fast-paced industry.
✨Tip Number 2
Utilise LinkedIn effectively by connecting with professionals in the industry and engaging with their content. This can help you build relationships and gain insights into the company culture and expectations, which can be beneficial during the application process.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've been involved in. Highlight your analytical skills by showcasing how you measured success and optimised strategies based on data.
✨Tip Number 4
Research the company's current marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to tailor your discussions and show how you can contribute to their goals as a Marketing Executive.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in digital marketing and content creation. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's mission. Mention specific examples of how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with marketing analytics tools. Provide examples of how you've used data to inform marketing strategies or improve campaign performance.
Highlight Collaboration Experience: Since the role requires working closely with teams, include examples of past collaborative projects. Discuss how you contributed to team success and how you can bring that collaborative spirit to the new role.
How to prepare for a job interview at CV-Library
✨Showcase Your Analytical Skills
As a Marketing Executive, you'll need to demonstrate your ability to analyse market trends and customer needs. Be prepared to discuss specific examples of how you've used data to inform marketing strategies or improve campaign performance.
✨Prepare for Content Creation Questions
Expect questions about your experience with content creation and digital marketing. Bring examples of your work, such as blog posts or social media campaigns, and be ready to explain your thought process behind them.
✨Familiarise Yourself with the Company’s Brand
Research the company’s brand messaging and recent marketing initiatives. Understanding their current positioning will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales and other teams, be ready to share experiences where you've successfully collaborated on projects. Highlight your communication skills and how you foster teamwork to achieve common objectives.
