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- Tasks: Lead the residential marketing strategy and manage a dynamic team.
- Company: Join Carter Jonas, a top name in the property business with 33 UK offices.
- Benefits: Enjoy a competitive salary, flexible benefits, and options like extra leave and health plans.
- Why this job: Be part of a growing team that drives impactful marketing campaigns in real estate.
- Qualifications: Experience in B2C/B2B marketing, ideally in real estate or professional services.
- Other info: Work from our London office at One Chapel Place and collaborate with industry experts.
The predicted salary is between 43200 - 72000 £ per year.
Location: London Chapel Place
Contract Type: Permanent
Hours: Full time
Salary: Competitive
A dynamic and ambitious marketing professional is needed to join our Marketing, Communications and Business Development (MCBD) team as Head of Residential Marketing. Working as a key part of the marketing team and sitting on the Residential Divisional Board, the Head of Residential Marketing will work closely with Heads of departments and all members of the wider MCBD team to drive the development of the firm’s residential marketing strategy.
With 33 offices across the UK including nine in London and a global network through its exclusive affiliation with Christie’s International Real Estate, Carter Jonas goes above and beyond local estate agency. We offer advice to sellers, buyers, landlords and tenants and our expert teams are highly skilled at matching people with their dream property and achieving the best possible results for our clients. With a strong new homes presence and rapid growth in the Build to Rent sector, Carter Jonas offers services and solutions across the entire residential industry.
Our 25 strong team provides national and local MCBD support to Carter Jonas – one of the most well-regarded names in the property business. The team is mainly based in the firm’s head office in London at the top of New Bond Street at One Chapel Place. We offer a highly competitive salary package which includes a fantastic benefits package allowing you to choose those that suit your personal circumstances including purchasing additional leave, health cash plans, and a cycle to work scheme.
Main tasks:
- Business planning and marketing strategy: Work with members of the Residential Board to draft the divisional business plan and set the strategic priorities for the division. Draft the annual marketing strategy and raise awareness of the Carter Jonas brand, driving leads and ultimately instructions for the residential sales, lettings, property management, new homes and living sectors teams.
- Team Management: Lead, inspire and motivate the residential marketing manager and marketing executive, responsible for executing the strategy. Act as a key member of the wider MCBD leadership group, supporting the MCBD director in considering key developments for the function and firm.
- Pitching to win: Work in tandem with other members of the Residential division on key pitches for major new high-value instructions and write dedicated marketing strategies for the delivery of this work.
- Campaigns and events: Direct the creative process and manage the execution of fully integrated major national brand and lead generation campaigns and events with a clear aim of delivering ROI from offline and online channels.
- Online marketing focus: Represent the residential team on the development of our website improvement project, including product development, user experience (UX) design oversight, content migration and site architecture creation.
- Internal initiatives: Work with the Residential Divisional Board on key internal initiatives e.g. work to create a compelling and creative agenda for divisional annual meetings and quarterly updates.
- Budgeting: Budget planning, management and forecasting of all residential budget lines. Monitor objectives and performance, providing monthly updates to leadership.
- Supplier management: Management of multiple agencies including photographers, brochure production, signage and hoarding companies, printers, property search portals (including Rightmove, Zoopla and OnTheMarket), copywriters, canvassing and data companies, artwork solutions for office fronts, and publications and media agencies.
What will it take to be successful?
You will be a self-starter, with a wealth of marketing B2C and B2B experience ideally within a professional services firm, estate agency or real estate company. You will have a strong track record in leading marketing campaigns and projects as well as managing multiple agencies. You will have excellent knowledge of brand management and follow a creative and proactive approach to projects. It is key that this individual can multitask and oversee complex projects as well as manage key stakeholder relationships both internally and externally. Finally, as a growing and ambitious team, the Head of Residential Marketing will be a team player, providing support across all levels within the team.
You may also have experience in the following: Residential property Marketing, Marketing Manager, Senior Marketing Manager, Digital Project Manager, Digital Product Manager, Project Manager, Project Management, Product Manager, Product Management, Digital Service Manager, Email Marketing, Digital Project Coordinator, etc.
REF-(Apply online only)
Job Info
Job Title: Head of Residential Marketing
Company: CV-Library
Location: Competitive
Posted:
Closes: Jan 16th 2025
Sector: Marketing
Contract: Permanent
Hours: Full Time
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Head of Residential Marketing employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Residential Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in residential marketing and real estate. Understanding the current market dynamics will help you speak confidently about strategies and innovations during your interview.
✨Tip Number 2
Network with professionals in the real estate and marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your role as Head of Residential Marketing.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive leads and manage multiple agencies effectively.
✨Tip Number 4
Showcase your leadership skills by discussing how you've inspired and motivated teams in previous roles. Highlight examples where your guidance led to successful project completions or improved team performance.
We think you need these skills to ace Head of Residential Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Residential Marketing position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant marketing experience, particularly in B2C and B2B contexts. Emphasize your leadership roles and successful campaigns that demonstrate your ability to manage multiple agencies and projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for residential marketing and your strategic vision. Mention specific achievements in previous roles that relate to the tasks outlined in the job description, such as budget management or campaign execution.
Showcase Your Creativity: Since the role involves directing creative processes, include examples of innovative marketing strategies or campaigns you've led. This could be through case studies or metrics that demonstrate ROI from your initiatives.
How to prepare for a job interview at CV-Library
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in drafting business plans and marketing strategies. Highlight specific examples where you've successfully driven brand awareness and generated leads in previous roles.
✨Demonstrate Leadership Skills
As a Head of Residential Marketing, you'll need to inspire and manage a team. Share instances where you've led a team through complex projects or campaigns, emphasizing your ability to motivate and support your colleagues.
✨Highlight Your Agency Management Experience
Discuss your experience managing multiple agencies and suppliers. Be ready to provide examples of how you've effectively coordinated with external partners to achieve marketing goals.
✨Prepare for Creative Problem Solving
Expect questions that assess your creative approach to marketing challenges. Prepare to share how you've directed creative processes in past campaigns and how you measure ROI from both online and offline channels.
