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- Tasks: Lead marketing strategies and campaigns to boost brand presence and achieve business goals.
- Company: Join a long-standing client known for innovation and growth in the marketing sector.
- Benefits: Enjoy a competitive salary, autonomy in your role, and the chance to lead a dynamic team.
- Why this job: Make a significant impact in a key role that values creativity and strategic thinking.
- Qualifications: Proven experience in marketing with a focus on B2B and DTC channels is essential.
- Other info: This is a permanent, full-time position based in Watford, Hertfordshire.
The predicted salary is between 40000 - 60000 £ per year.
Head of Marketing – Hertfordshire – Office Based £50,000 – £60,000 DOE This Head of Marketing role will suit an experienced marketing professional who has experience driving brand awareness through impactful campaigns and strategies for B2B and DTC in the UK and global markets. We are thrilled to partner with one of our longest-standing clients, who is expanding their marketing team with a senior role. As Head of Marketing, you’ll create and execute marketing strategies to boost the brand’s market presence and achieve business goals. This is a key role. As Head of Marketing, you will report directly to the Managing Director and fully own the marketing strategy. You’ll manage annual marketing budgets, build a calendar of impactful campaigns, and lead a team spanning marketing, web, and customer service. With a mix of B2B and DTC channels, you’ll develop cross-promotional strategies that maintain brand consistency while addressing diverse audience needs. Key Responsibilities Marketing Strategy: Develop and execute innovative marketing strategies for new and existing products to drive revenue growth. Brand Awareness: Define and enhance brand identity for UK and Global markets, incorporating sponsorships and e-commerce initiatives. Campaign Management: Design and deliver impactful above-the-line, below-the-line, and live event campaigns tailored to both B2B and DTC audiences. Monitor and optimise campaign performance to meet marketing objectives. Social Media Management: Develop and execute social media strategies to boost brand awareness and engagement. Budgeting and Reporting: Set and manage annual budgets, track campaign performance using KPIs, and present regular reports to the leadership team. Analysis, Reporting and Optimisation: Track and analyse campaign performance metrics, providing insights for future improvements. Provide the Senior Management team with regular and ad hoc marketing reports. External Relationships: Manage contracts and relationships with suppliers and agencies. If you are a fast-paced marketing professional with a commercial mindset and proven experience working with products and driving brand awareness, this is a fantastic opportunity for you to have the autonomy to make this role your own and play a key part in the growth and success of the brand! Are you ready to make a significant impact? Apply now to join a team that values growth, innovation, and excellence. Job Info Job Title: Head of Marketing Company: CV-Library Location: Watford, Hertfordshire Posted: [Insert Date] Closes: [Insert Date] Sector: Marketing Contract: Permanent Hours: Full Time #J-18808-Ljbffr
Head of Marketing employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Make sure to showcase your experience in developing and executing marketing strategies. Highlight specific campaigns you've led that resulted in measurable growth, especially in B2B and DTC markets.
✨Tip Number 2
Demonstrate your ability to manage budgets effectively. Be prepared to discuss how you've tracked campaign performance using KPIs and how you’ve optimized budgets for maximum impact.
✨Tip Number 3
Emphasize your leadership skills and experience managing a diverse team. Share examples of how you've successfully led cross-functional teams to achieve marketing objectives.
✨Tip Number 4
Familiarize yourself with the latest trends in social media management and brand awareness strategies. Being able to discuss innovative approaches will set you apart from other candidates.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in developing and executing marketing strategies, particularly in B2B and DTC markets. Use specific examples of campaigns you've managed and their impact on brand awareness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and detail how your skills align with the responsibilities of the Head of Marketing role. Mention your experience with budget management and team leadership to demonstrate your fit for the position.
Showcase Your Achievements: Quantify your achievements in previous roles. For instance, mention any revenue growth you drove through innovative marketing strategies or successful campaigns that enhanced brand identity.
Research the Company: Familiarize yourself with the company's brand, values, and recent marketing initiatives. This knowledge will help you tailor your application and show your genuine interest in contributing to their success.
How to prepare for a job interview at CV-Library
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and execute innovative marketing strategies. Prepare examples of past campaigns you've led, focusing on how they drove revenue growth and enhanced brand awareness.
✨Highlight Your Leadership Skills
You'll be managing a team, so it's crucial to showcase your leadership experience. Discuss how you've successfully led teams in the past, managed budgets, and fostered collaboration across departments.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you track and analyze campaign performance metrics. Provide specific examples of how you've used data to optimize campaigns and achieve marketing objectives.
✨Prepare for Questions on Brand Management
Since brand identity is key in this role, prepare to discuss how you've defined and enhanced brand identities in previous positions. Think about how you can apply these experiences to the UK and global markets.
