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- Tasks: Lead the visitor experience strategy and enhance London's appeal as a destination.
- Company: Join a dynamic team supporting high-growth businesses to elevate London for visitors and events.
- Benefits: Enjoy hybrid work, 38 days holiday, excellent pension, and exclusive discounts.
- Why this job: Make a real impact on London's tourism while collaborating with key stakeholders in a vibrant city.
- Qualifications: Experience in travel or tourism, strong leadership, and partnership management skills required.
- Other info: This is a permanent, full-time role based in London with flexible working options.
The predicted salary is between 68000 - 95200 £ per year.
Hybrid working – 3 days working from home and 2 days based in London.
Basic Salary: £68,000 plus 38 days holidays, excellent pension, discounts, and benefits.
My client supports high-growth businesses to scale to develop London as a destination to attract visitors and events. This includes social enterprise funded by grants, partners, and our portfolio of commercial ventures.
Role Overview:
As the Head of Destination, you will have experience working in the travel or tourism industry with a focus on destination management or placemaking. You will build effective partnerships with key London stakeholders.
Key Responsibilities:
- Lead and deliver the visitor experience strategy and team to improve the visitor offer and experience in London.
- Create and deliver a destination management programme to attract new experiences, develop a sustainability programme, and improve visitor infrastructure.
- Form excellent working relationships to lead, convene, and influence key placemakers across the city, including the Greater London Authority, boroughs, business improvement districts, developers, landowners, experience owners, and major brands.
- Define and manage programmes to deliver the visitor experience strategy, including attracting new experiences and events to London, developing a city-wide sustainability programme, and improving the visitor welcome.
- Develop and manage partnerships to support key placemakers by defining and delivering key support programmes for data and insights, product development, and marketing.
- Build and manage relationships at a senior level to influence and connect the city’s placemakers while identifying and encouraging collaborative opportunities aligned to the strategy.
- Attend key stakeholder meetings to influence and connect the strategies of key stakeholders.
- Scope and manage new programmes and commercial opportunities to gain consumer spend in the city’s leisure and visitor economy.
- Work with the major events team to attract headline events and experiences to animate the city, helping put new destinations on the map and amplifying London’s brand.
- Collaborate with the consumer marketing team to improve perceptions of London and influence visitor decision-making through owned, earned, and paid channels.
- Lead and mentor the visitor experience team, overseeing the coordination and delivery of placemaking activity.
- Collaborate closely with colleagues across the business to ensure they support the visitor experience strategy through their work.
Candidate Skills:
- Able to demonstrate experience of identifying, creating, and managing high-value partnerships with a strategic mindset, able to think long-term and see the big picture to identify and implement new opportunities.
- Proven experience of leading teams to design and deliver high-profile placemaking programmes with demonstrable outcomes.
- Strong leadership, people management, and development skills with a proven ability to create a team environment that encourages ownership.
- Evidence of a customer-first, data-led approach to placemaking.
- Excellent communication skills, both written and spoken.
- Relationships with stakeholders in London and nationally, from boroughs and business improvement districts to regional, national, and international commercial organisations.
Job Info:
Job Title: Head of Destination
Company: CV-Library
Location: London
Posted: (Insert Date)
Closes: Jan 23rd 2025
Sector: (Insert Sector)
Contract: Permanent
Hours: Full Time
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Head of Destination employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Destination
✨Tip Number 1
Familiarize yourself with London's key stakeholders in the travel and tourism industry. Understanding their goals and challenges will help you build effective partnerships, which is crucial for the Head of Destination role.
✨Tip Number 2
Stay updated on current trends in destination management and placemaking. This knowledge will not only enhance your strategic mindset but also demonstrate your commitment to improving the visitor experience in London.
✨Tip Number 3
Network actively within the tourism sector, attending relevant events and conferences. Building relationships with other professionals can open doors and provide insights that are valuable for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful placemaking programs you've led. Highlighting your proven experience in this area will showcase your ability to deliver high-profile outcomes, which is essential for this position.
We think you need these skills to ace Head of Destination
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the travel or tourism industry, particularly in destination management or placemaking. Use specific examples that demonstrate your ability to build partnerships and lead teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving visitor experiences in London. Mention how your strategic mindset and leadership skills align with the responsibilities of the Head of Destination role.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in managing high-profile placemaking programmes and partnerships. This could be in the form of increased visitor numbers or successful events you have led.
Highlight Communication Skills: Since excellent communication is key for this role, provide examples of how you've effectively communicated with stakeholders at various levels. This can include presentations, reports, or collaborative projects.
How to prepare for a job interview at CV-Library
✨Showcase Your Experience in Destination Management
Make sure to highlight your previous experience in the travel or tourism industry, especially focusing on destination management or placemaking. Prepare specific examples of successful projects you've led that improved visitor experiences.
✨Demonstrate Partnership Building Skills
Be ready to discuss how you've built and maintained effective partnerships with key stakeholders. Share stories that illustrate your strategic mindset and ability to influence and connect with various placemakers across London.
✨Emphasize Leadership and Team Development
Talk about your leadership style and how you foster a team environment that encourages ownership and accountability. Provide examples of how you've mentored team members and led them to achieve high-profile outcomes.
✨Prepare for Questions on Sustainability Initiatives
Given the focus on sustainability in the role, be prepared to discuss your experience with developing sustainability programs. Share insights on how you can improve visitor infrastructure while promoting eco-friendly practices in the tourism sector.
