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- Tasks: Lead ABM strategies for global clients and design impactful marketing campaigns.
- Company: Join a leading B2B tech agency with a vibrant, growth-focused culture.
- Benefits: Enjoy flexible working hours, remote options, and great perks.
- Why this job: Make a real impact on client revenue while working in a supportive team environment.
- Qualifications: 10+ years in B2B marketing, with 5+ years in ABM; agency experience preferred.
- Other info: Ideal for independent thinkers ready to challenge the status quo.
The predicted salary is between 75000 - 85000 £ per year.
Head of ABM Strategy (b2b tech)
London/ Hybrid/ Remote
Salary: £75-85k, great benefits and high growth company culture with a leading b2b tech agency.
Are you ready to make a significant impact on your clients' revenue? Our client a thriving b2b tech agency is seeking a commercially driven ABM Manager to join their dedicated strategy team.This role offers a flexible working style, allowing you to work from any suitable location with hours that fit your schedule and our clients' needs.
This agency has a unique culture where employees are encouraged to find passion and purpose in their work. The team is committed to valuing and rewarding its members, recognising that their collective strengths drive innovative solutions and greater success.
**Role Overview**
As an ABM Manager, the primary focus will be to consult, design, and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework for complex global companies. This role involves strategic planning, account tiering, segmentation, messaging, and content strategy, with a strong emphasis on marcom tech stack knowledge, particularly ABM software.
**Key Responsibilities**
– Guide early client discussions about ABM ambitions and identify gaps.
– Understand best-practice ABM in terms of client team structure, communication, programme design, execution, and measurement.
– Receive and analyse ABM briefs, gather necessary information, and propose informed approaches.
– Design and activate 1:1, 1:few, and 1:many ABM campaigns.
– Partner with the Media team to support campaign execution.
– Lead a cross-functional team to support ABM projects.
– Present ABM theory to clients and understand different ABM theoretical models (ITSMA and Forrester).
– Design and facilitate workshops, both online and in person.
– Build value propositions and create messaging for different segments.
– Develop ABM content strategy, including audits and thought leadership topics.
– Consult on and address gaps in the ABM customer journey.
– Leverage a multi-channel approach and ABM platform to engage key personas and targeted accounts.
– Collaborate with Sales, Marketing Operations, Content Development, and Digital Marketing teams on the end-to-end experience.
– Shape client CRM strategy and measure the effectiveness of ABM activities.
**Skills and Experience Required**
– Minimum of 10+ years' experience in B2B marketing with 5+ years in ABM, preferably agency-side.
– Experience in designing global ABM programmes for large, complex companies.
– Certified ABM training.
– Proven track record of successful ABM campaigns across various industries.
– Understanding of marketing automation platforms and ABM software.
– Ability to align activities to deliver strategy, address gaps, and evaluate impact.
– Excellent consulting skills in theory, design, delivery, facilitation, and evaluation.
Join a team that values independent thinkers and those who challenge the status quo. If you possess the skills and experience required, consider bringing your unique perspective to help shape the future of revenue services.
Keywords: ABM, Account Based Marketing, Tech Marketing, B2b Marketing, Demand Generation, Marketing Agency, Head of Marketing, Marketing Lead, SaaS, b2b Strategy
Head of ABM Strategy employer: CV Consulting
Contact Detail:
CV Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of ABM Strategy
✨Tip Number 1
Familiarize yourself with the latest trends and best practices in Account Based Marketing (ABM). Understanding frameworks like ITSMA and Forrester will not only help you in discussions but also demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the B2B tech space, especially those who have experience in ABM. Engaging in conversations with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your ability to design and execute successful ABM campaigns by preparing case studies or examples from your previous work. This will highlight your practical experience and strategic thinking.
✨Tip Number 4
Be ready to discuss how you would approach client workshops and strategy sessions. Demonstrating your facilitation skills and ability to engage stakeholders will set you apart as a candidate who can lead effectively.
We think you need these skills to ace Head of ABM Strategy
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description and understand the key responsibilities and skills required for the Head of ABM Strategy position. Tailor your application to highlight your relevant experience in B2B marketing and ABM.
Showcase Your Experience: In your CV and cover letter, emphasize your 10+ years of experience in B2B marketing and your specific achievements in ABM. Use metrics and examples to demonstrate your success in designing and executing ABM campaigns.
Highlight Relevant Skills: Make sure to mention your knowledge of marcom tech stacks and ABM software. Discuss your consulting skills and how you've successfully led cross-functional teams in previous roles.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for the role and the agency's culture. Explain why you are the right fit for the position and how you can contribute to the company's growth and success.
How to prepare for a job interview at CV Consulting
✨Showcase Your ABM Expertise
Make sure to highlight your extensive experience in Account Based Marketing. Be prepared to discuss specific campaigns you've designed and executed, especially for large, complex companies. This will demonstrate your capability to lead ABM strategies effectively.
✨Understand the Client's Needs
Research the agency's current ABM practices and be ready to discuss how you can enhance their strategies. Showing that you understand their unique challenges and opportunities will set you apart as a candidate who is genuinely interested in making an impact.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, prepare examples of how you've successfully collaborated with sales, marketing operations, and content development in past roles. Highlighting your ability to lead cross-functional teams will be crucial.
✨Prepare for Theoretical Discussions
Familiarize yourself with different ABM theoretical models like ITSMA and Forrester. Be ready to discuss these frameworks and how they can be applied to the agency's clients. This shows your depth of knowledge and strategic thinking in ABM.
