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- Tasks: Lead B2B media strategy and execution for high-profile clients.
- Company: Join a premier agency known for innovative, data-driven campaigns.
- Benefits: Enjoy a collaborative culture with opportunities for mentorship and leadership development.
- Why this job: Make a significant impact on client success and agency growth while shaping B2B media offerings.
- Qualifications: 12-15+ years in media strategy, with expertise in B2B campaigns and advanced targeting methods.
- Other info: This is your chance to shine as a media expert in a dynamic agency environment.
The predicted salary is between 43200 - 72000 £ per year.
Step into a pivotal role as Vice President of Media (B2B) and lead the vision, strategy, and execution of media planning, buying, and activation for a premier agency’s B2B clients. This position offers the chance to shape the agency’s B2B media offering, driving growth through innovative, data-driven campaigns and trusted client relationships.
Why This Role Stands Out:
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Influence and Impact: Lead high-profile campaigns that directly contribute to client success and agency growth.
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Leadership and Development: Mentor and inspire a team of media directors, planners, and specialists, fostering a culture of collaboration and innovation.
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Strategic Prowess: Define and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches.
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Client Engagement: Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges.
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Industry Recognition: Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives., Client Leadership: Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals.
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Pitch & Business Development: Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives.
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Strategic Leadership: Implement media strategies integrating ABM, programmatic, social, search, and traditional channels.
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Team & Talent Development: Mentor and inspire the media team, building expertise in B2B media.
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Operational Excellence: Ensure campaigns are delivered on time, within budget, and aligned with KPIs.
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Thought Leadership: Share insights and expertise, staying updated on B2B trends and media innovations.
Experience: 12-15+ years in media strategy and execution, with a strong focus on B2B clients and campaigns.
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Leadership: Proven experience managing client relationships and leading pitches for high-value accounts.
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Expertise: Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies.
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Skills: Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style.
Skills & Competencies:
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Proficiency in programmatic, social (e.g., LinkedIn, Meta), search, and traditional media channels for B2B marketing.
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Ability to translate complex data into actionable insights and recommendations.
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Success in managing cross-functional teams and driving exceptional client results.
This role is an exceptional chance to leverage your expertise, lead innovative campaigns, and drive significant impact within a dynamic agency environment. If you are a seasoned leader with a passion for B2B media, this is your moment to shine.
Keywords: Media Planning, Media Strategy, ABM, Demand Generation, b2b marketing, Digital Advertising, Paid Media, Programmatic
VP, Media employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Media
✨Tip Number 1
Make sure to showcase your leadership experience in media strategy during networking events. Connect with industry professionals and share your insights on B2B media trends to establish yourself as a thought leader.
✨Tip Number 2
Engage with relevant content on platforms like LinkedIn, especially posts related to ABM and programmatic strategies. This will not only keep you updated but also increase your visibility among potential employers.
✨Tip Number 3
Consider attending industry conferences or webinars focused on B2B marketing and media. These events are great opportunities to meet key players in the field and discuss innovative campaign strategies.
✨Tip Number 4
Leverage your existing network to seek referrals or introductions to decision-makers at agencies. A personal connection can significantly enhance your chances of landing an interview for this VP role.
We think you need these skills to ace VP, Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in media strategy and execution, especially focusing on B2B clients. Use specific examples of successful campaigns you've led to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasize your leadership skills and how you have mentored teams in the past. Discuss your strategic prowess and provide examples of how you've developed innovative, data-driven media strategies.
Showcase Industry Knowledge: Demonstrate your understanding of current B2B media trends and innovations. Mention any relevant ABM platforms you are proficient in and how you have successfully integrated them into your media strategies.
Highlight Client Engagement Experience: Detail your experience in managing client relationships and leading pitches for high-value accounts. Provide examples of how you've built trust with clients and delivered actionable, data-driven solutions to their challenges.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your Strategic Vision
Prepare to discuss your vision for B2B media strategies. Highlight specific examples of how you've successfully implemented innovative, data-driven campaigns in the past, and be ready to explain how you would apply those experiences to the agency's clients.
✨Demonstrate Leadership Skills
As a VP, you'll need to inspire and mentor your team. Share your approach to leadership and provide examples of how you've developed talent within your teams. Discuss how you foster collaboration and innovation among media directors and planners.
✨Engage with Data-Driven Insights
Be prepared to discuss how you translate complex data into actionable insights. Bring examples of past campaigns where your analytical mindset led to successful outcomes, and explain how you would leverage data to drive client success in this role.
✨Prepare for Client Engagement Scenarios
Since you'll be serving as a senior media advisor, think about potential client challenges and how you would address them. Prepare to discuss your experience in building trust with clients and providing effective, data-driven solutions.