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- Tasks: Lead high-value Meta Ads campaigns in the gambling sector, optimising for maximum ROI.
- Company: Join a top performance marketing business in the exciting online gambling and iGaming industry.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for travel.
- Other info: Opportunity to shape strategies and deliver hands-on results in a high-growth setting.
- Why this job: Be at the forefront of digital marketing, driving impactful campaigns in a fast-paced environment.
- Qualifications: 4+ years in Meta Ads with a focus on gambling or comparison sites; strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior Meta Ads Specialist – Gambling & Comparison Sites
Location: Remote (occasional travel if required)
Contract Type: Full-time / FTC Contract / Freelance
Salary: £50-55k
We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts.
This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies – particularly within the gambling and comparison site niches.
Key Responsibilities
- Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.
- Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.
- Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.
- Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages.
- Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.
- Translate campaign data into actionable insights to guide future optimisation.
What We\’re Looking For
- 4+ years\’ experience managing high-budget Meta Ads campaigns.
- Proven track record in gambling, sports betting, or iGaming advertising.
- Experience in comparison site marketing.
- Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.
- Strong analytical skills and budget management expertise.
Desirable Extras
- Multi-GEO campaign experience.
- CRM retargeting and remarketing expertise.
- Experience with affiliate marketing, CPA models, and conversion funnel optimisation.
Why Apply?
- Work remotely with occasional travel.
- Competitive salary/day rate.
- Lead both strategy and hands-on delivery in a high-growth environment.
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Senior Meta Ads Specialist - Gambling & Comparison Sites employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Meta Ads Specialist - Gambling & Comparison Sites
✨Tip Number 1
Familiarise yourself with the latest Meta Ads policies, especially those related to gambling and iGaming. Understanding these regulations will not only help you in interviews but also demonstrate your commitment to compliance, which is crucial for this role.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've optimised. Be ready to discuss specific metrics like CPA and ROAS, as well as how your strategies led to measurable improvements.
✨Tip Number 3
Network with professionals in the gambling and iGaming sectors. Engaging with industry peers can provide insights into current trends and challenges, making you a more informed candidate when discussing your experience and strategies.
✨Tip Number 4
Prepare to discuss your experience with split testing and audience targeting in detail. Being able to articulate your approach to these areas will highlight your hands-on expertise and strategic thinking, both of which are essential for this position.
We think you need these skills to ace Senior Meta Ads Specialist - Gambling & Comparison Sites
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Meta Ads, particularly in the gambling and comparison site sectors. Use specific metrics to demonstrate your success in campaign optimisation and compliance management.
Craft a Compelling Cover Letter: In your cover letter, emphasise your hands-on experience with high-budget Meta Ads campaigns. Discuss your approach to scaling strategies and how you ensure compliance with Meta's gambling ad policies.
Showcase Relevant Skills: Clearly outline your analytical skills and budget management expertise in your application. Mention any experience with split testing and audience targeting, as these are crucial for the role.
Highlight Industry Knowledge: Demonstrate your understanding of the gambling and iGaming sectors. Mention any relevant projects or campaigns you've worked on that align with the company's focus on performance marketing in this niche.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of high-budget Meta Ads campaigns you've managed. Highlight your achievements in optimising CPA and ROAS, as well as any unique strategies you implemented that led to significant results.
✨Demonstrate Compliance Knowledge
Since compliance is crucial in the gambling sector, make sure you can articulate your understanding of Meta's gambling ad policies. Prepare to discuss how you've ensured compliance in past campaigns and the impact it had on performance.
✨Prepare for Technical Questions
Expect questions about split testing and audience targeting. Be ready to explain your approach to A/B testing and how you analyse data to inform your campaign strategies. This will show your analytical skills and hands-on experience.
✨Express Your Passion for the Industry
Convey your enthusiasm for the gambling and iGaming sectors. Share insights on current trends or challenges in the industry and how you believe they can be addressed through effective Meta Ads strategies.