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- Tasks: Lead ABM strategies for global clients and design impactful marketing campaigns.
- Company: Join a leading B2B tech agency with a vibrant, growth-focused culture.
- Benefits: Enjoy flexible working hours, remote options, and great perks.
- Why this job: Make a real impact on client revenue while working in a supportive, innovative environment.
- Qualifications: 10+ years in B2B marketing, 5+ years in ABM, and certified ABM training required.
- Other info: Ideal for independent thinkers ready to challenge the status quo.
The predicted salary is between 75000 - 85000 £ per year.
Head of ABM (Strategy)
London/ Hybrid/ Remote
Salary: £75-85k, great benefits and high growth company culture with a leading B2B tech agency.
Are you ready to make a significant impact on your clients’ revenue? Our client, a thriving B2B tech agency, is seeking a commercially driven ABM Manager to join their dedicated strategy team. This role offers a flexible working style, allowing you to work from any suitable location with hours that fit your schedule and our clients’ needs.
This agency has a unique culture where employees are encouraged to find passion and purpose in their work. The team is committed to valuing and rewarding its members, recognising that their collective strengths drive innovative solutions and greater success.
Role Overview
As an ABM Manager, the primary focus will be to consult, design, and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework for complex global companies. This role involves strategic planning, account tiering, segmentation, messaging, and content strategy, with a strong emphasis on marcom tech stack knowledge, particularly ABM software.
Key Responsibilities
- Guide early client discussions about ABM ambitions and identify gaps.
- Understand best-practice ABM in terms of client team structure, communication, programme design, execution, and measurement.
- Receive and analyse ABM briefs, gather necessary information, and propose informed approaches.
- Design and activate 1:1, 1:few, and 1:many ABM campaigns.
- Partner with the Media team to support campaign execution.
- Lead a cross-functional team to support ABM projects.
- Present ABM theory to clients and understand different ABM theoretical models (ITSMA and Forrester).
- Design and facilitate workshops, both online and in person.
- Build value propositions and create messaging for different segments.
- Develop ABM content strategy, including audits and thought leadership topics.
- Consult on and address gaps in the ABM customer journey.
- Leverage a multi-channel approach and ABM platform to engage key personas and targeted accounts.
- Collaborate with Sales, Marketing Operations, Content Development, and Digital Marketing teams on the end-to-end experience.
- Shape client CRM strategy and measure the effectiveness of ABM activities.
Skills and Experience Required
- Minimum of 10+ years’ experience in B2B marketing with 5+ years in ABM, preferably agency-side.
- Experience in designing global ABM programmes for large, complex companies.
- Certified ABM training.
- Proven track record of successful ABM campaigns across various industries.
- Understanding of marketing automation platforms and ABM software.
- Ability to align activities to deliver strategy, address gaps, and evaluate impact.
- Excellent consulting skills in theory, design, delivery, facilitation, and evaluation.
Join a team that values independent thinkers and those who challenge the status quo. If you possess the skills and experience required, consider bringing your unique perspective to help shape the future of revenue services.
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Head of ABM ( Strategy) employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of ABM ( Strategy)
✨Tip Number 1
Familiarize yourself with the latest trends and best practices in Account Based Marketing (ABM). This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the B2B tech space, especially those who have experience in ABM. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Showcase your understanding of marcom tech stacks and ABM software by discussing specific tools you've used in past roles. This demonstrates your hands-on experience and readiness to hit the ground running.
✨Tip Number 4
Prepare to discuss your approach to designing and executing ABM campaigns. Be ready to share examples of successful strategies you've implemented, as this will highlight your expertise and strategic thinking.
We think you need these skills to ace Head of ABM ( Strategy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing and ABM. Focus on specific achievements and campaigns you've led, especially those that demonstrate your ability to design global ABM programs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ABM and how your unique perspective can contribute to the agency's success. Mention your understanding of ABM frameworks and your experience with marcom tech stacks.
Showcase Relevant Skills: Emphasize your consulting skills and your ability to lead cross-functional teams. Provide examples of how you've successfully collaborated with sales, marketing operations, and content development in previous roles.
Highlight Continuous Learning: Mention any certifications or training you've completed related to ABM. This shows your commitment to staying updated with industry best practices and your readiness to bring innovative solutions to the team.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your ABM Expertise
Be prepared to discuss your experience in Account Based Marketing, especially any successful campaigns you've led. Highlight specific strategies you implemented and the results achieved, as this will demonstrate your capability to drive revenue for clients.
✨Understand the Client's Needs
Research the company and its clients before the interview. Be ready to discuss how you would approach their ABM ambitions and identify potential gaps in their current strategies. This shows that you are proactive and client-focused.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, share examples of how you've successfully collaborated with sales, marketing operations, and content development in past roles. This will illustrate your ability to lead cross-functional projects effectively.
✨Prepare for Theoretical Discussions
Familiarize yourself with different ABM theoretical models like ITSMA and Forrester. Be ready to discuss these frameworks and how they can be applied to real-world scenarios, showcasing your depth of knowledge in ABM strategy.
