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For Companies At a Glance
- Tasks: Lead and execute social media and programmatic campaigns for diverse clients.
- Company: Join a top B2B marketing agency known for authenticity and ambition.
- Benefits: Enjoy a hybrid work model and competitive salary between £45,000-£60,000.
- Why this job: Be the strategic voice for clients while collaborating with creative teams.
- Qualifications: Significant experience in social media marketing and programmatic advertising required.
- Other info: Opportunity to work with platforms like DV360, Meta Ads Manager, and TikTok.
The predicted salary is between 45000 - 60000 £ per year.
Account Director
Location: Central London, Hybrid
Salary: £45,000-£60,000 per annum
Role Overview
A leading B2B marketing agency seeks a strategic Account Director to lead and execute programmatic and social media campaigns. This career offers the opportunity to monitor and analyse performance metrics, be the focal point for clients and internal teams, and articulate media strategies to diverse stakeholders.
Key responsibilities:
· Ensuring a high standard of service with clients and internal teams by developing, managing, and optimising comprehensive programmatic and social media strategies.
· Lead, create, and execute integrated campaigns across various platforms such as DV360, Meta Ads Manager, TikTok Ads Manager, display, CTV, and other social channels.
· Partner and collaborate with social media specialists and analytic teams to ensure high quality and align with broader marketing initiatives.
Skills & Experience:
The successful Account Director will:
· Be able to demonstrate significant experience in social media marketing and programmatic advertising in a client-facing, leadership role or equivalent.
· Be able to practically share their expertise in DSPs (i.e. The Trade Desk, DV360, or similar) and social media platforms such as Meta Ads Manager, LinkedIn, TikTok, and similar.
· Showcase their ability to manage large-scale accounts focused on B2B and integrated digital campaigns.
· Exhibit their communication and presentation skills and how they articulate complex data into clear actions.
Click apply now if you’d like the opportunity to join a B2B marketing agency that has built its reputation based on authenticity and ambition.
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Account Director, Paid Media (social and programmatic) employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Paid Media (social and programmatic)
✨Tip Number 1
Familiarize yourself with the latest trends in programmatic advertising and social media marketing. Being up-to-date will not only help you in interviews but also show your passion for the industry.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in programmatic and social media campaigns. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past work that demonstrate your ability to manage large-scale accounts and execute integrated campaigns effectively.
✨Tip Number 4
Practice articulating complex data into clear actions. This skill is crucial for the role, so consider mock interviews where you can refine how you present your analytical insights.
We think you need these skills to ace Account Director, Paid Media (social and programmatic)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media marketing and programmatic advertising. Focus on your leadership roles and any specific platforms you've worked with, such as DV360 or Meta Ads Manager.
Craft a Compelling Cover Letter: In your cover letter, articulate your understanding of the role and how your skills align with the responsibilities outlined. Mention specific campaigns you've led and the results achieved to demonstrate your expertise.
Showcase Your Communication Skills: Since the role requires strong communication and presentation skills, consider including examples of how you've effectively communicated complex data to clients or stakeholders in previous roles.
Highlight Collaboration Experience: Emphasize your ability to partner with teams, such as social media specialists and analytics teams. Provide examples of successful collaborations that led to high-quality campaign outcomes.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your Expertise
Be prepared to discuss your experience with programmatic advertising and social media marketing in detail. Highlight specific campaigns you've led, the platforms you used, and the results achieved. This will demonstrate your hands-on knowledge and strategic thinking.
✨Understand the Metrics
Familiarize yourself with key performance metrics relevant to social media and programmatic campaigns. Be ready to explain how you monitor and analyze these metrics to optimize campaign performance. This shows that you can not only execute strategies but also measure their success.
✨Communicate Clearly
Practice articulating complex data and strategies in a clear and concise manner. During the interview, focus on how you can translate technical information into actionable insights for clients and team members. Strong communication skills are crucial for this role.
✨Collaborative Mindset
Emphasize your ability to work collaboratively with various teams, such as social media specialists and analytics teams. Share examples of how you've successfully partnered with others to achieve campaign goals, showcasing your leadership and teamwork skills.
