Senior Performance Marketing Manager (Mat cover) in London

Contract: We’re looking for someone to join our team on a temporary basis, from June 2026 until June 2027 – 29th June would be an ideal start date.

Salary: £60,000 to £68,000 - fixed term PAYE (+ benefits).

Location: Very flexible – we’re happy for folks to work WFH and lots of us do. We only ask that you come into our London office a couple of times a month for team strategy days and socials – but of course, you’re more than welcome to come in as much as you like! (we’re working a 4‑day work week – Fridays off!)

About Cuvva! We are making cars multiplayer. We’re creating truly flexible products that meet people’s real needs. Using lightning‑fast technology to unlock better experiences and fairer prices for our customers, Cuvva is building the future of insurance every day. Cuvva was the first to sell hourly insurance to borrow a car through an app in the UK back in 2016. And we haven’t stopped innovating since. We’ve sold nearly 9 million policies, and supported over 1 million drivers and we’re just getting started. We’re a world‑class team of 100 people, passionate about solving our customers’ problems. Join us.

About the role: We are looking for a strong, creative and analytical Performance Marketeer to lead our Digital Acquisition team for a period of 10 months (Maternity Cover). Working with the Performance Marketing Director and CMO, you will deliver our Digital Marketing Strategy and be responsible for the company’s most important acquisition channels.

Day‑to‑day responsibilities:

• Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals.
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, deciding where best to invest the overall budget.
• Take ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity.
• Develop and oversee our digital creative testing ensuring we are constantly iterating our messaging and driving improvement.
• Work with the data science team to drive customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes.
• Own our Paid Social, Search and Display Strategies.
• Identify and run tests on new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU.
• Manage our ASO strategy looking for ways to improve conversion through both the App Store and Play Store.
• Manage Web‑App reporting driving both landing page improvements and funnel optimisation.
• Work with our Data Science team to further understand performance and implement their models into our campaign activity.
• Ensure tracking and performance monitoring is accurate and optimised.
• Report on weekly data, trends and reasons for solutions to the wider Marketing team.

Why you’ll thrive here:

• Strong experience with a mobile‑first product and specifically acquiring users via web‑to‑app is a must.
• Strong experience in performance marketing/campaigning, having undertaken digital campaigns for major brands.
• Can demonstrate examples of profitable paid user acquisition.
• Strong knowledge of ASO.
• Strong experience running paid acquisition campaigns, using Social or Search channels.
• Experience with A/B and multivariate experiments.
• Can-do attitude and a willingness to manage multiple projects.
• Exceptional communication skills, both written and verbal.
• Balance of creative and analytical thinking.

Benefits:

• Very flexible WFH set up – we only ask folks to come in a couple of times a month for team strategy days and socials – but of course, you’re more than welcome to come in as much as you like.
• A four‑day work week (Fridays off).
• Transparent salary model and bands for all roles (without sharing anyone’s individual salary of course).
• 21 days of holiday a year + public holidays – rising with each year at Cuvva (holidays have been prorated based on our 4DWW).
• Quarterly team socials and company events.
• Private medical insurance with Bupa Health, WFH and wellbeing budget.
• Increases to all allowances year on year.
• Enhanced parental leave.
• We’ll provide you with any tech equipment that you need.
• Cycle to work scheme.
• A day off to volunteer.
• Mental Health and Coaching Support – we offer free and confidential access to comprehensive mental healthcare and coaching through Oliva.
• Hundreds of perks, discounts and flexi points for freebies.
• BABYLON Health, for online GP appointments, referrals and prescriptions.
• £100 a month towards your Cuvva car insurance.
• Referral bonus if you bring friends to join the Cuvva team.

The hiring process:

• Initial chat with Dan, our Performance Marketing Director (30 minutes).
• Technical interview with Dan, Emma (PM Lead) and Darryl (CMO) (90 minutes).
• Values interview – you’ll meet with two Cuvvarati from the wider team (1 hour).
• Founders chat with Freddy (20 minutes).

Diversity, inclusion and belonging at Cuvva: At Cuvva, we’re dedicated to building an environment where individuals from all walks of life feel a sense of belonging and have the support they need to thrive. To us, it’s crucial that our differences are embraced and celebrated – and that you’re able to bring your whole self to work every day. Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in traditionally underrepresented groups tend to apply only if they check all the boxes. If you think you have what it takes but don’t meet every single point above, please still get in touch. We’d love to chat and see if you could be a great fit.