Principal Product Manager in London

Location: Very flexible - we’re happy for folks to work WFH and lots of us do. We only ask that you come into our London office a couple of times a month for team strategy days and socials - but of course, you’re more than welcome to come in as much as you like! (+ we’re working a 4 day work week - Fridays off!)

Contract: Permanent

About Cuvva!

We’re on a mission to give everyone affordable access to a car anytime, anywhere. We offer short‐term car insurance through our world‐class app, creating truly flexible products that meet people’s real needs. Using lightning‐fast technology to unlock better experiences and fairer prices for our customers, Cuvva is building the future of insurance every day.

Cuvva was the first to sell hourly insurance via an app in the UK back in 2016. And we haven’t stopped innovating since. We’ve sold over 14 million policies, and supported over 1.5 million drivers and we’re just getting started. We’re a team of 100 people, passionate about solving our customers’ problems. Join us.

The opportunity

At Cuvva, we run lean, highly collaborative cross‐functional product teams. Each team owns its area of the product end‐to‐end, with real autonomy and accountability. New Ventures is Cuvva’s internal incubator. It’s where we discover, validate and launch new opportunities in insurance and adjacent markets, taking ideas from early insight through to commercial viability.

We’re hiring a Principal Product Manager to lead the New Ventures team, operating at a portfolio level across the full product pipeline of initiatives. The team’s most significant focus is currently Annual motor insurance, a product line we recently launched and are scaling, with significant commercial ambitions behind it. Beyond Annual, we have a deep pipeline in various stages of exploration, from new distribution partnerships, new customer segments, and adjacent products.

This is a role for someone who’s energised by the ambiguity of early‐stage work, with the rigour and commercial fluency to turn insight into revenue. Through continued discovery, you’ll identify opportunities rooted in customer and market insight, understand competitor positioning, and stress‐test them against underwriting feasibility and pricing constraints, shaping them into testable hypotheses so we can move confidently and quickly towards a decision.

You’ll report to the Head of Product and you’ll lead a team of engineers and product designers working closely with Pricing, Underwriting, Engineering, Design and Data. This is a great time to join the team. Our product lines are expanding, our ambitions are clear, and teams across the business are keen to set you up for success. You’ll be stepping into an environment where people are ready to collaborate and build the next significant growth driver for Cuvva. Strong ideas can come from anywhere, and thoughtful challenge is encouraged.

On a day‐to‐day basis you’ll:

• Lead structured discovery across the New Ventures portfolio: Identifying and scaling opportunities rooted in market insight, competitor positioning and underwriting feasibility, shaping them into testable hypotheses.
• Own the Annual insurance roadmap: As an early stage product line at Cuvva, continuously validating assumptions about segmentation, pricing, and distribution.
• Balance growth and risk: Articulate trade‐offs between revenue ambition, pricing competitiveness and underwriting realities with clarity and confidence.
• Drive disciplined decision‐making: Ensure initiatives are robust, well‐evidenced and decision‐ready before significant investment.
• Engage deeply with pricing and underwriting: Treat pricing not as a downstream input but as a core product lever, working closely with Pricing and Underwriting to understand how risk models shape what we can offer and where we can compete.
• Collaborate cross‐functionally: Work closely with Engineering, Design, Data and commercial stakeholders to bring focus and pace to complex initiatives.
• Communicate trade‐offs and recommendations: Confidently articulate these at leadership level, building trust through clear, well‐evidenced reasoning.
• Maintain visible product documentation: Ensure decisions, priorities and progress are clearly captured across tools to support alignment and transparency.

You’ll do well here if you have:

• A strong discovery instinct: you’re the person who asks ‘how do we know this is true?’, before asking ‘how do we build it?’, and bring structure and pace to finding answers.
• Experience within insurance, lending, credit or other regulated finance environments where you can’t simply acquire more customers without considering risk appetite and portfolio health.
• A successful track record of launching or incubating new product lines (0→1), turning ambiguous opportunities into validated, commercially grounded initiatives.
• Confidence operating in ambiguous environments while bringing structure, clarity and forward momentum.
• A strong commercial mindset, understanding how product decisions influence revenue, margin, risk and long‐term value.
• A deep curiosity about markets, customers and competitors. You’re the person who spots an opportunity in an industry report or a conversation with a customer, and brings it back to the team without prompt.
• The instinct to move quickly, test cheaply and treat early‐stage work with the same urgency as scaling work, not waiting for perfect information before making progress.
• Experience operating at Senior, Lead or Principal level within a product‐led scale‐up.

It’s a bonus if you:

• Have worked closely with actuarial, pricing or underwriting teams and understand how risk appetite shapes what is built.
• Have experience with distribution partnerships or B2B2C models where you don’t control the end customer relationship.
• Have contributed to product operations or portfolio‐level strategy.
• Have leveraged emerging technologies, including AI, to accelerate validation, experimentation and insight.
• Have launched a product into a new market or customer segment where you had to build conviction from limited data.

Our Product toolkit:

• Collaboration: Notion, Shortcut, FigJam, Slack, Google Meet
• Research & insight: Perplexity, Claude/ChatGPT, UserTesting, Typeform
• Prototyping: Figma Make, Lovable
• Handoff & Engineering collaboration: Figma Dev Mode and proactive conversations
• Data & analytics: Mixpanel, Looker

As well as a competitive salary (£95k‐£111.5k depending on experience), benefits of working at Cuvva include:

• Very flexible WFH set up, we only ask folks to come in a couple of times a month for team strategy days and socials – but of course, you’re more than welcome to come in as much as you like!
• A four day work week (Fridays off!)
• Transparent salary model and bands for all roles (without sharing any one’s individual salary of course!)
• 20.5 days of holiday a year + public holidays – rising with each year at Cuvva (holidays have been prorated based on our 4DWW)
• Quarterly team socials and company events
• Private medical insurance with Bupa
• Health, WFH and wellbeing budget
• Increases to all allowances year on year
• Enhanced parental leave and pay
• Cycle to work scheme
• Mental Health and Coaching Support – We offer free and confidential access to comprehensive mental healthcare and coaching through Oliva. Giving you the space to talk to a coach or therapist about anything you like
• Hundreds of perks and discounts with Perkbox
• £100 a month towards your Cuvva car insurance
• Referral bonus when you bring your friends to join the Cuvva team

The hiring process:

• Initial chat with People team (50 mins)
• Technical interview with PM peers & Product Leadership (90m)
• Founders chat with our CEO & Founder, Freddy (20m)

Important note on eligibility

We’re really grateful for the interest we receive from candidates around the world. However, for this role we’re unable to offer visa sponsorship or transfers, so you’ll need to have the existing right to work in the UK.

Diversity, inclusion and belonging at Cuvva:

At Cuvva, we’re dedicated to building an environment where individuals from all walks of life feel a sense of belonging and have the support they need to thrive. To us, it’s crucial that our differences are embraced and celebrated – and that you’re able to bring your whole self to work every day.

Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in traditionally underrepresented groups tend to apply only if they check all the boxes. If you think you have what it takes but don’t meet every single point above, please still get in touch. We’d love to chat and see if you could be a great fit.