At a Glance
- Tasks: Lead digital marketing strategies and manage acquisition channels for a dynamic insurance company.
- Company: Cuvva, a pioneering tech company revolutionising the insurance industry.
- Benefits: Flexible WFH, four-day work week, private medical insurance, and generous holiday allowance.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Join a passionate team and make a real impact in a fast-paced environment.
- Qualifications: Experience in performance marketing and user acquisition for mobile-first products.
The predicted salary is between 60000 - 68000 £ per year.
Contract: We’re looking for someone to join our team on a temporary basis, from June 2026 until June 2027 - 29th June would be an ideal start date.
Salary: £60,000 to £68,000 - fixed term PAYE (+ benefits).
Location: Very flexible – we’re happy for folks to work WFH and lots of us do. We only ask that you come into our London office a couple of times a month for team strategy days and socials – but of course, you’re more than welcome to come in as much as you like! 4 day work week – Fridays off.
About the role: We are looking for a strong, creative and analytical Performance Marketeer to lead our Digital Acquisition team for a period of 10 months (Maternity Cover). Working with the Performance Marketing Director and CMO, you will deliver our Digital Marketing Strategy and be responsible for the company’s most important acquisition channels.
Day-to-day responsibilities:
- Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals.
- Manage budgets and campaigns across all digital channels to drive strong ROI and efficient CAC, deciding where best to invest the overall budget.
- Take ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise existing activity.
- Develop and oversee our digital creative testing, ensuring we are constantly iterating our messaging and driving improvement.
- Work with the data science team to drive customer insight and create a test-and-learn process that optimises funnel campaigns, leading to better business outcomes.
- Own Paid Social, Search and Display strategies.
- Identify and own tests on new channels that could drive growth, proving these out through managed tests before rolling successful ones into BAU.
- Manage our ASO strategy, looking for ways to improve conversion through both the App Store and Play Store.
- Manage Web-App reporting, driving landing-page improvements and funnel optimisation.
- Work with our Data Science team to further understand performance and implement their models into our campaign activity.
- Ensure tracking and performance monitoring is accurate and optimised.
- Report on weekly data, trends and solutions to the wider Marketing team.
What you’ll bring:
- Strong experience with a mobile-first product and specifically acquiring users via web-to-app is a must.
- Strong experience in performance marketing/campaigning, having undertaken digital campaigns for major brands.
- Can demonstrate examples of profitable paid user acquisition.
- Strong knowledge of ASO.
- Strong experience running paid acquisition campaigns using Social or Search channels.
- Experience with A/B and multivariate experiments.
- A can-do attitude and willingness to manage multiple projects.
- Exceptional communication skills, both written and verbal.
- Balance of creative and analytical thinking.
Benefits:
- Very flexible WFH setup, only asking to come in a couple of times a month for team strategy days and socials.
- A four-day work week (Fridays off).
- Transparent salary model and bands for all roles (without sharing individual salaries).
- 21 days of holiday a year + public holidays, rising each year at Cuvva (holidays prorated based on 4-day week).
- Quarterly team socials and company events.
- Private medical insurance with Bupa.
- Health, WFH and wellbeing budget.
- Increases to all allowances year on year.
- Enhanced parental leave.
- We’ll provide you with any tech equipment that you need.
- Cycle-to-work scheme.
- A day off to volunteer.
- Mental Health and Coaching Support – free and confidential access to comprehensive mental healthcare and coaching through Oliva.
- Hundreds of perks, discounts and flexi points for freebies.
- Babylon Health, for online GP appointments, referrals and prescriptions.
- £100 a month towards your Cuvva car insurance.
- Referral bonus when you bring your friends to join the Cuvva team.
Diversity, inclusion and belonging at Cuvva: At Cuvva, we’re dedicated to building an environment where individuals from all walks of life feel a sense of belonging and have the support they need to thrive. To us it’s crucial that our differences are embraced and celebrated – and that you’re able to bring your whole self to work every day. If you think you have what it takes but don’t meet every single point above, please still get in touch. We’d love to chat and see if you could be a great fit.
Performance Marketing Manager (Mat cover) in London employer: Cuvva
Cuvva is an exceptional employer that prioritises a flexible work environment, allowing employees to balance their professional and personal lives effectively. With a strong focus on employee growth and development, the company fosters a culture of collaboration and innovation, making it an ideal place for those looking to make a meaningful impact in the tech industry while enjoying competitive compensation.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (Mat cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Performance Marketing Manager (Mat cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Cuvva from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Cuvva specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Cuvva
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Cuvva, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Cuvva you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Cuvva that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Cuvva, so think on your feet and don't hesitate to showcase your creativity!
