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- Tasks: Lead a dynamic team to shape and execute our digital marketing strategy.
- Company: Join a values-driven company focused on impactful marketing and collaboration.
- Benefits: Enjoy a supportive environment, flexible work options, and opportunities for personal growth.
- Other info: Salary ranges from £30,000 to £36,500, with a mix of office and remote work.
- Why this job: Make a real difference in a growing team while developing your leadership skills.
- Qualifications: Experience in digital marketing with a solid understanding of SEO, PPC, and email marketing.
The predicted salary is between 30000 - 36500 £ per year.
We’re looking for a thoughtful, collaborative Digital Marketing Lead to help shape our digital strategy and guide a small, capable team across CRM, SEO, and content. This role sits at the heart of our marketing function, working closely with the Head of Marketing and Ecommerce & Merchandising Manager to deliver meaningful impact.
If you’re currently working as a Digital Marketing Executive or Specialist and are ready to step into a leadership role, this could be the ideal next move. We’re looking for someone who’s as passionate about people and purpose as they are about performance.
If you are excited about the role but feel you may not meet every requirement, we still encourage you to apply. We value potential, mindset, and a willingness to learn just as much as prior experience.
What You’ll Be Doing- Lead with Purpose
- Develop and deliver a digital marketing strategy that balances commercial performance with customer value.
- Translate goals into clear priorities across paid, organic and owned channels.
- Foster strong cross-team collaboration, particularly with our brand and content teams.
- Support and Grow Your Team
- Provide inclusive, empowering line management to three direct reports; a Digital Marketing Executive (CRM & email), an SEO & Content Specialist, and a Content Creation Apprentice.
- Create space for learning, creativity, and ownership, helping each team member grow in confidence and capability.
- Promote a culture of feedback, curiosity, and shared success.
- Drive Results Across Channels
- Oversee SEO strategy, ensuring content and technical optimisation are aligned with growth goals.
- Manage PPC campaigns with an eye on both performance and responsible investment.
- Lead email marketing and CRM activity, ensuring campaigns are engaging, timely, and well-targeted.
- Champion Insight and Learning
- Use data to inform decision-making while being comfortable testing new ideas.
- Champion an iterative approach where progress matters more than perfection.
- Share results and learnings in a clear, inclusive way across the wider team.
- Experience
- While you don’t have to be an expert in each area of performance marketing, you’ll need a solid understanding of SEO, PPC, and email marketing best practice, with experience using relevant tools and platforms and the knowledge to guide more junior team members.
- Skills
- CRM & Email Marketing
- Proficient in a CRM and email marketing platform (e.g. dotdigital, HubSpot, Mailchimp, Klaviyo, or equivalent).
- Segmentation and audience management.
- A/B testing and optimisation of subject lines, copy, and send times.
- Understanding of email deliverability and compliance (e.g. GDPR).
- SEO
- Competence in SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
- Keyword research and content planning.
- On-page SEO (meta tags, internal linking, structure).
- Understanding of technical SEO basics (site speed, mobile-friendliness, indexing).
- Ability to brief or edit SEO-optimised content.
- Analytics & Reporting
- Comfortable using Google Analytics (ideally GA4) to assess performance.
- UTM tracking and campaign attribution understanding.
- Ability to create and interpret performance dashboards or reports (e.g. Looker Studio or Excel).
- Paid Media
- Experience running or supporting PPC campaigns (e.g. Google Ads or Meta Ads).
- Understanding of ad performance metrics and optimisation basics.
- Ability to collaborate with external partners or specialists.
- Other Skills
- Strong communication and collaboration skills, with the ability to build trust across teams.
- Confidence interpreting data, setting goals, and guiding others to deliver against them.
- A natural coach who takes pride in helping others thrive.
- Qualities
- Open-minded, supportive, and proactive.
- Comfortable taking the lead but equally happy working as part of a team.
- Brings care and clarity to work, and values diversity of perspective.
- A supportive work environment with an enthusiastic team.
- Opportunities to shape the future of a growing marketing function.
- Commitment to your development through coaching, training, and feedback.
- The chance to make a meaningful impact in a collaborative, values-led team.
- Salary: £30,000 - £36,500 (depending on experience).
- Location: Cleckheaton, West Yorkshire (4 days in office, 1 day WFH with potential to increase).
- Hours: 08:00 – 16:30 or 08:30 – 17:00.
- Breaks: 15-minute morning and afternoon breaks, plus 30 minutes for lunch.
- CRM & Email Marketing
Digital Marketing Lead employer: Cutwel Ltd
Contact Detail:
Cutwel Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO, PPC, and email marketing. This will not only help you understand the role better but also allow you to speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in leadership roles. Engaging with them can provide insights into the challenges and expectations of a Digital Marketing Lead.
✨Tip Number 3
Prepare to discuss your experience in managing teams and fostering collaboration. Think of specific examples where you've empowered team members or driven successful projects, as this aligns with the role's focus on team growth.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing decisions in the past. Highlight any tools you've used, like Google Analytics, to demonstrate your comfort with performance metrics.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and email marketing. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and leadership. Mention how your skills and experiences make you a great fit for the role, and express your enthusiasm for contributing to the company's goals.
Showcase Your Team Management Skills: If you have experience managing teams, be sure to include this in your application. Highlight your approach to fostering collaboration, providing feedback, and supporting team members' growth, as these are key aspects of the role.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data to inform marketing strategies or decisions in your previous roles. This could involve discussing your experience with analytics tools or how you've optimised campaigns based on performance metrics.
How to prepare for a job interview at Cutwel Ltd
✨Showcase Your Leadership Skills
As a Digital Marketing Lead, you'll be guiding a team. Be prepared to discuss your leadership style and how you've successfully managed teams in the past. Share specific examples of how you've fostered collaboration and growth among your team members.
✨Demonstrate Your Digital Marketing Knowledge
Make sure you have a solid understanding of SEO, PPC, and email marketing best practices. Be ready to discuss tools you've used, campaigns you've managed, and how you've achieved results. This will show that you're not just a leader but also knowledgeable in the field.
✨Emphasise Data-Driven Decision Making
The role requires using data to inform strategies. Prepare to talk about how you've used analytics tools like Google Analytics to assess performance and make decisions. Highlight any experience with A/B testing and how it has improved your campaigns.
✨Be Open to Learning and Feedback
The company values a culture of feedback and continuous learning. Share examples of how you've embraced feedback in the past and how it has helped you grow. Show that you're open-minded and willing to adapt your strategies based on new insights.