Trade and Brand Marketing Executive in London

A brand built on friendship and rooted in craft, Cutler and Gross was established by opticians Mr Cutler and Mr Gross in 1969. They had a vision: to pioneer a new standard of eyewear. Each frame was made by hand in the workshop above the Knightsbridge store in London. Over 55 years on and this philosophy of craftsmanship remains unchanged. Taking place in Italy and Japan, the frames are handcrafted by a team of artisans who have spent decades honing their skills.

Today, the proudly independent eyewear brand has 5 flagship store locations in London, Bath, New York and Toronto and has over 2000 stockists in 50 countries around the world.

The Marketing Executive for Cutler and Gross will support the execution of marketing initiatives across trade and retail channels, ensuring cohesive brand presentation and strong commercial alignment. With approximately 75% of focus on trade marketing and 25% on retail marketing, this role bridges creative marketing strategy with operational delivery – helping drive brand visibility, sales performance, and consistency across all wholesale and retail touchpoints. The ideal candidate will be very organised, detail-oriented, and collaborative, with strong project management skills and an ability to manage multiple priorities in a fast-paced environment.

Key Responsibilities:

• Point of Sale: Support the Marketing Manager with production, distribution, and implementation of POS materials for wholesale and distributor partners, ensuring brand guidelines are met.
• Trunk Shows: Coordinate logistics and marketing support for trunk shows, ensuring timely delivery of materials, visuals, and product samples.
• VIP programme: Support the planning and execution of VIP client events and trunk shows, including coordination of special window installations, guest experiences, event materials, and product selection to deliver a premium brand experience and drive client engagement and sales.
• Work with Operations: in Italy and Ireland to track inventory of POS and branded materials and initiate reorders with Sales as needed.
• Trade Shows and Events: Assist with planning and execution of global tradeshows, sales meetings and other industry events, supporting materials, displays, and branding.
• Wholesale Support: Manage weekly requests from sales teams and partners for marketing materials, sending product imagery, and visual assets.
• Marketing Assets and Portal: Maintain and update the digital asset library on the B2B portal, including linesheets, lookbooks, catalogues, and training materials are organised and aligned with marketing calendars.
• Trade Collateral and Visual Assets: Assist in creating and distributing trade event visuals, banners, and branded collateral for product launches and seasonal campaigns.
• Reporting and Budget: Support logging of trade marketing invoices, tracking spend and reporting on campaign performance and ROI.
• In-Store Marketing and Visual Merchandising: Support retail campaigns, seasonal launches, visual merchandising updates across global stores and supporting on shop-in-shop wholesale requests, maintaining brand standards.
• Retail Events and Activations: Assist with planning and executing in-store events and product launches, coordinating materials and visuals with Store Managers and Operations.
• Retail Communication and Insights: Work with Marketing Manager to keep communication channels open with retail teams to ensure campaign alignment, gather feedback, and support ongoing improvement of in-store marketing.
• Product, market and competition analysis to develop concrete recommendations for action.
• Cross-functional collaboration work closely with sales, retail and operations to align on marketing strategy and execution and provide administrative and logistical support.

Typical skills:

• Experience in trade and retail marketing, ideally in luxury, fashion, eyewear, or premium consumer goods.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills, able to work effectively across sales, retail, and marketing teams.
• Keen eye for detail and brand aesthetics, ensuring consistency across all materials and touchpoints.
• Proficiency in Microsoft Office and familiarity with digital asset management systems.
• Proactive, collaborative, and adaptable, with a practical approach to solving problems.

Note: To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Applicants should apply with a CV and cover letter. We are not accepting queries or candidate applications via recruitment agencies or consultants.