Digital Graphic Designer (City of London)

A brand built on friendship and rooted in craft, Cutler and Gross was established by opticians Mr Cutler and Mr Gross in 1969. They had a vision: to pioneer a new standard of eyewear. Each frame was made by hand in the workshop above the Knightsbridge store in London. Over 55 years on and this philosophy of craftsmanship remains unchanged. Taking place in Italy and Japan, the frames are handcrafted by a team of artisans who have spent decades honing their skills. Today, the proudly independent eyewear brand has 6 flagship store locations in London, Bath, New York, Los Angeles and Toronto and has over 2000 stockists in 50 countries around the world, and online at www.cutlerandgross.com.

The Role: A mid-weight graphic designer with the passion, attention to detail and drive to deliver best in class brand assets for the business. This role is ideal for a digitally fluent designer with a sharp eye for detail, a passion for luxury brands and a portfolio that reflects creativity, consistency, and sophistication. The Digital Designer will help us deliver innovative, world-class design across the Cutler and Gross B2B and B2C website, social media, email, digital advertising channels and digital marketing material. As a key member of the Marketing team, the position relies on a confident creative with energy, professionalism, and collaborative outlook.

Key Responsibilities:

• Develop and deliver high-quality digital assets including website content, journal, newsletters, paid social and digital advertising.
• Work with Marketing, Sales and Ecomm teams to ensure cohesive brand storytelling across all digital touchpoints, including engaging editorial content, press packs, lookbooks and digital sales catalogues.
• Support the visual development and creative execution of the Cutler and Gross website (Shopify), ensuring it reflects the brand’s luxury positioning, intuitive navigation, and elevated user experience.
• Translate campaign concepts into digital executions with a strong understanding of layout, typography, motion and animation.
• Work with the Ecomm team on updating assets to support our affiliate marketing strategy.
• Design visually impactful PowerPoint presentations for internal use, including sales meetings and cross-departmental communications.
• Actively seek opportunities to understand better how our customer interacts with the desktop and mobile site, designing with a user-centric approach.
• Oversee guideline execution with bespoke requests from our key accounts and stockists.
• Stay current with graphics, typography, photographic, cultural and fashion trends plus new techniques within the graphic design industry.

Skills required:

• Experience in luxury fashion graphics and design role with a discerning eye for quality. Experience in eyewear would be a bonus.
• Ideas driven with the ability to present ideas with creative flair and confidence.
• Exceptional interpersonal and communications skills.
• Strong ability with typography.
• Must be highly organised and remain calm under pressure with the ability to multi-task and achieve deadlines across numerous projects.
• Meticulous attention to detail and committed to delivery of best-in-class assets.
• Excellent knowledge and skills in Adobe CC software; Photoshop, InDesign, Illustrator.
• Skilled in crafting on-brand presentation using PowerPoint and Keynote.
• Experience of CMS systems and confident in HTML. Knowledge of Shopify, Voyado and Figma would be beneficial.
• Ability to thoughtfully utilise AI tools to enhance and streamline the design process.
• A genuine interest in luxury fashion, photography and world of art and design.

Staff Benefits:

• Frame and sunglass allowance
• Generous friends and family discount
• Annual eye test at a Cutler and Gross store
• 25 Days holiday (+1 extra day for each additional year you work at the business (up to max of 30 days)
• Flexible hours – core hours between 10am and 4.30pm
• WFH 6 days per month (max 2 per week) – after probation.
• Regular company socials

Note: To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.