At a Glance
- Tasks: Drive marketing strategies and lead generation for rapid growth in the UK/I market.
- Company: Join a leading medical device company with a focus on innovation and brand exposure.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to travel and attend industry events.
- Why this job: Make an impact in the medical industry while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong lead generation experience, and proficiency in key marketing tools.
The predicted salary is between 40500 - 49500 £ per year.
- Job Details
- Job Location: UK - LETCHWORTH GARDEN CITY, Hertfordshire SG6 9BL
- Position Type: Full Time
- Salary Range: £60,000.00 - £65,000.00 Salary
- Position Summary
Working with the UKI/ sales team, you will be responsible for the execution of strategic marketing plans to fuel rapid growth in the UK/I market.
Core responsibilities are working with local management, sales, and practice development teams to drive lead-generation for local sales teams, provide ongoing customer and Key Opinion Leader (KOL) support as well as to build brand awareness and exposure.
- Territory Overview
- Must reside in UK territory, ideally based in London.
- Ability to travel adequately to cover the region, including overnight stays, attend tradeshows, and corporate and training meetings.
There may be the requirement to travel cross territories (when required) at short notice.
Duties & Responsibilities
- Develop and execute the UK/I marketing communications and product strategy in alignment with the local UK team and EMEA Senior Marketing Manager.
- Lead the UK/I marketing communications and events plan, ensuring alignment with commercial and product priorities.
- Manage UK/I social media channels, including quarterly strategy development, monthly content calendars, and campaign performance tracking in partnership with Sales and Product teams.
- Lead the planning and execution of industry conferences, clinical meetings, Cutera-sponsored workshops, and seminars across the UK/I region, including budget management, speaker engagement, speaking opportunities, and social media promotion.
- Manage the UK/I demo and system loaner pool, including device tracking, shipping, servicing, inventory, and replenishment.
- Develop relationships with trade and consumer publications to maximize Cutera brand and product exposure, press opportunities, and media coverage.
- Monitor the competitive landscape and provide quarterly analysis of competitor activities, product developments, and market trends.
- Develop and manage the UK/I marketing budget, providing monthly updates to the Regional Director and EMEA Senior Marketing Manager.
- Maintain and update Cutera UK/I and training websites to support PDM and clinical initiatives.
- Manage inbound leads and coordinate timely follow-up and tracking of lead activity.
- Develop, execute, and monitor monthly lead generation campaigns to drive qualified leads across the UK/I region.
- Adapt marketing literature, advertising, and creative assets to meet local market requirements.
- Manage marketing literature and promotional materials at the Cutera UK office, ensuring resources are appropriately stocked and organized.
- Collaborate with regional teams and cross-functional departments across Europe to support EMEA marketing initiatives.
- Provide logistical and operational support for European congresses and events as needed.
- Other duties as needed or required.
Qualifications
Minimum Requirements & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in a marketing function.
- Strong background in lead generation within the medical device and/or aesthetic industry.
- Proficiency with Adobe Creative Suite, Marketo, Word Press, Salesforce, and Canva.
- Strong analytical and problem‑solving skills.
- Creative mindset with the ability to develop engaging and effective marketing initiatives.
- Proven ability to manage multiple complex projects and consistently deliver results.
- Ability to work collaboratively and independently in a dynamic, fast‑paced environment.
- Excellent written, verbal, and presentation skills.
- Fluency in English.
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Marketing Manager (UK/I) in Letchworth employer: Cutera
Cutera is an excellent employer that fosters a collaborative work culture, empowering Field Service Engineers to excel in their roles while providing top-notch support for advanced medical technologies. With a strong emphasis on employee growth and development, team members are encouraged to enhance their skills through ongoing training and hands-on experience, all while enjoying the dynamic and rewarding environment of the UK healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (UK/I) in Letchworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cutera and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cutera are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cutera on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cutera. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (UK/I) in Letchworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cutera. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cutera:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cutera’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cutera
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cutera will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cutera, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
