At a Glance
- Tasks: Lead our marketing efforts and make impactful decisions across all channels.
- Company: Join a caring, founder-led e-commerce business with a 5-star Trustpilot reputation.
- Benefits: Competitive salary, flexible remote work options, and the chance to shape our marketing strategy.
- Other info: Emotional intelligence is key; our customers need sensitivity during tough times.
- Why this job: Be the driving force behind our growth and make a real difference in a small team.
- Qualifications: 3-5 years of digital marketing experience, ideally in e-commerce or B2B.
The predicted salary is between 30000 - 40000 £ per year.
Memorials Direct is a small, founder‐led UK e‐commerce business selling personalised granite memorials, memorial benches, wooden crosses and urns, direct to families across the country. Right now there are just three of us, the founder and two full‐time employees, and we've built a 5‐star Trustpilot reputation by genuinely caring about what we do. We're actively expanding our product range and this hire is a big part of how we grow.
This is a rare opportunity to own marketing completely. You'll be our first and only dedicated marketer, working directly alongside the founder, with full responsibility across every channel. You'll have the freedom to make real decisions and put your own stamp on how we grow.
It's a broad role and we won't pretend otherwise. You'll need to be genuinely capable across multiple areas rather than deeply specialist in just one. If you're someone who thrives in a small team, gets stuck in and takes pride in building something, this could be a brilliant fit. If you're used to large teams and lots of support around you, it probably isn't.
This role is central to the growth of the business. We're not looking for someone to manage things quietly in the background. We want someone who thinks commercially, understands what drives revenue, and is hungry to make a real impact.
What you'll be doing:
- You'll run our paid ads across Google and Meta, managing spend and making sure we're getting the most out of every pound.
- You'll own our email marketing, building campaigns and automated flows that actually convert.
- We're also looking to grow our B2B side, targeting organisations like florists, golf courses, schools and local councils, so experience in trade or lead gen would be a big plus.
- You'll manage our social media with the sensitivity our audience deserves, keep an eye on the website and SEO, and report back to us on what's working and what isn't.
What we're looking for:
- You'll have 3 to 5 years of broad digital marketing experience, ideally from an e‐commerce or similarly hands‐on background.
- You'll be comfortable running paid search campaigns, managing budgets, and working with email and CRM tools.
- Some exposure to B2B marketing would be great, though it doesn't have to be your main background.
- You'll be highly organised, able to juggle multiple things at once without dropping the ball, and someone who follows through on what they say they'll do.
- You'll think commercially, understanding how marketing activity translates into revenue and growth, not just clicks and impressions.
- Above all, you'll be someone who gets on with things and takes real pride in ownership.
- Given the nature of our products, emotional intelligence matters too, our customers are often going through a really difficult time.
What we offer:
We're offering £30,000 to £40,000 depending on experience. The role is based at our office in Sutton Coldfield with some remote working available for the right candidate.
Head of Marketing — Memorials Direct in Sutton Coldfield employer: Customised For You LTD
At Memorials Direct, we pride ourselves on being a small, dedicated team that genuinely cares about our customers and the products we offer. As the Head of Marketing, you'll have the unique opportunity to shape our marketing strategy from the ground up, working closely with the founder in a supportive and collaborative environment. With a focus on personal growth and the chance to make a significant impact in a meaningful industry, this role offers not just a job, but a chance to be part of something truly special in Sutton Coldfield.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing — Memorials Direct in Sutton Coldfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, or join online groups. You never know who might have a lead on that perfect role or can give you insider info about Memorials Direct.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to express why you care about what Memorials Direct does. Share your ideas on how you can help grow their marketing efforts and connect with their audience.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Send a message through our website expressing your interest in the Head of Marketing role. A little initiative can go a long way in showing us you're serious about joining the team.
✨Tip Number 4
Prepare for the interview by researching the company and its products. Understand the emotional aspect of what we do at Memorials Direct, and think about how your marketing strategies can resonate with families during tough times.
We think you need these skills to ace Head of Marketing — Memorials Direct in Sutton Coldfield
Some tips for your application 🫡
Be Yourself:When writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for marketing and how it aligns with our mission at Memorials Direct.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience. Focus on your digital marketing skills and any B2B experience you have, as these are key for us. Show us how you can make a real impact!
Show Your Organisational Skills:We’re looking for someone who can juggle multiple tasks without dropping the ball. In your application, give examples of how you've managed various projects or campaigns successfully in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at Customised For You LTD
✨Know the Company Inside Out
Before your interview, take some time to really understand Memorials Direct. Familiarise yourself with their products, values, and the emotional aspect of their business. This will not only help you answer questions more effectively but also show that you genuinely care about what they do.
✨Showcase Your Versatility
Since this role requires a broad skill set, be prepared to discuss your experience across various marketing channels. Highlight specific examples where you've successfully managed paid ads, email campaigns, or social media, and how these efforts contributed to revenue growth.
✨Demonstrate Emotional Intelligence
Given the sensitive nature of the products, it's crucial to convey your understanding of the emotional context in which customers are making purchases. Share experiences where you've had to approach marketing with empathy and sensitivity, showing that you can connect with the audience on a deeper level.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your interest in the role and the company’s future. For example, inquire about their vision for expanding the product range or how they measure the success of their marketing efforts. This shows you're not just looking for a job, but are genuinely interested in contributing to their growth.
