At a Glance
- Tasks: Lead our marketing efforts, managing PPC campaigns and optimising sales across various platforms.
- Company: Join a fast-growing startup focused on meaningful growth and innovation.
- Benefits: Enjoy a competitive salary, full ownership of your role, and real career growth opportunities.
- Other info: This is a hands-on, in-person role in the West Midlands, perfect for entrepreneurial spirits.
- Why this job: Make a significant impact in a dynamic environment where your creativity and initiative are valued.
- Qualifications: Experience with Google Ads, PPC campaigns, and ecommerce platforms is essential.
The predicted salary is between 28000 - 35000 £ per year.
We are a fast-growing startup, building something meaningful from the ground up — and we’re looking for a Marketing Manager to take full ownership of our marketing efforts and drive our growth. This is a true startup role: fast-paced, hands-on, and constantly evolving. You will wear multiple hats, have full autonomy to make decisions, and directly shape the future of the brand. If you’re entrepreneurial, creative, and ready to roll up your sleeves, this is your opportunity to make a real impact.
Role Overview
You will be responsible for managing all areas of marketing, including Google Ads, PPC campaigns, product listings, website improvements, product photography, and social media management. Your main focus will be to grow sales, optimise ROAS, and scale our paid advertising across all relevant channels.
Key Responsibilities
- Plan, execute, and manage paid advertising across Google Ads (Search, Display, Shopping), Meta Ads, and TikTok Ads.
- Develop full-funnel PPC strategies to maximise leads and sales, with a sharp focus on ROAS.
- Create and optimise product listings across Shopify, Amazon, eBay, and Etsy.
- Lead ongoing website improvements to enhance user experience and drive conversions (Shopify-based).
- Manage product photography and content creation for advertising, product listings, and social media.
- Grow and manage our organic and paid presence across Instagram, TikTok, and Facebook.
- Analyse performance data, report on KPIs, and continuously optimise campaigns and listings.
- Spot growth opportunities and new marketing channels, and take proactive action without waiting for direction.
Skills and Experience
- Proven experience managing and scaling Google Ads and PPC campaigns.
- Deep understanding of pay-per-click advertising, keyword research, A/B testing, bidding strategies, and how to increase ROAS.
- Strong experience with ecommerce platforms (Shopify, Amazon, eBay, Etsy) and product listing management.
- Confident in website editing and design (preferably Shopify) with a focus on conversion rate optimisation.
- Skilled in product photography and visual content creation for ecommerce and social media.
- Social media management experience across key platforms, both organic and paid.
- Analytical and data-driven approach; confident using data to make decisions and optimise spend.
- Self-motivated, highly organised, and able to work independently.
- Strong entrepreneurial mindset; adaptable, creative, and comfortable in a dynamic startup environment where priorities can shift quickly.
What We Offer
- True ownership of the marketing function — your ideas and execution will drive our growth.
- A creative, entrepreneurial environment where initiative and innovation are valued.
- Real opportunity for career growth as the company scales.
- Competitive salary: £28,000 – £35,000, depending on experience.
- Full-time, permanent position.
- In-person role, Monday to Friday.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – PPC, Ecommerce & Growth (West Midlands) in Birmingham
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising and ecommerce. Being up-to-date with industry changes will not only help you in interviews but also show that you're proactive and passionate about the role.
✨Tip Number 2
Network with professionals in the marketing and ecommerce space, especially those who have experience in startups. Attend local meetups or online webinars to connect with like-minded individuals and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed PPC campaigns in the past. Be ready to share metrics and results that demonstrate your ability to optimise ROAS and drive sales growth.
✨Tip Number 4
Showcase your creativity by preparing a mini marketing plan or strategy that highlights how you would approach the role at StudySmarter. This will demonstrate your entrepreneurial mindset and readiness to take ownership of the marketing function.
We think you need these skills to ace Marketing Manager – PPC, Ecommerce & Growth (West Midlands) in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PPC, Google Ads, and ecommerce platforms like Shopify and Amazon. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter:In your cover letter, express your entrepreneurial spirit and creativity. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience in managing paid advertising and optimising ROAS.
Showcase Your Analytical Skills:Provide examples of how you've used data to drive marketing decisions in past roles. Highlight any experience with A/B testing, keyword research, and performance analysis to show you can optimise campaigns effectively.
Demonstrate Your Adaptability:Since this is a startup role, emphasise your ability to adapt to changing priorities. Share experiences where you've successfully managed multiple tasks or projects simultaneously in a fast-paced environment.
How to prepare for a job interview at Customised For You LTD
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with Google Ads and PPC campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you optimised ROAS. This will demonstrate your capability to manage and scale their advertising efforts effectively.
✨Demonstrate Your Entrepreneurial Spirit
Since this role is in a fast-paced startup environment, share examples of how you've taken initiative in past roles. Discuss any creative solutions you've implemented or how you've adapted to changing priorities, showcasing your ability to thrive in a dynamic setting.
✨Prepare for Data-Driven Discussions
Expect to talk about your analytical skills and how you've used data to inform marketing decisions. Be ready to explain how you've tracked KPIs, analysed performance data, and made adjustments to campaigns based on insights. This will show that you're not just creative but also strategic.
✨Familiarise Yourself with Their Brand
Research the company and its products thoroughly before the interview. Understand their current marketing strategies and think of ways you could enhance their efforts. This will not only impress them but also allow you to ask insightful questions during the interview.
