At a Glance
- Tasks: Lead our marketing efforts, managing PPC campaigns and optimising product listings.
- Company: Join a fast-growing startup focused on meaningful growth and innovation.
- Benefits: Enjoy a competitive salary, full ownership of your role, and real career growth opportunities.
- Other info: This is a hands-on, in-person role with a Monday to Friday schedule.
- Why this job: Make a real impact in a dynamic environment where your creativity is valued.
- Qualifications: Experience with Google Ads, PPC campaigns, and ecommerce platforms is essential.
The predicted salary is between 28000 - 35000 € per year.
We are a fast-growing startup, building something meaningful from the ground up — and we’re looking for a Marketing Manager to take full ownership of our marketing efforts and drive our growth. This is a true startup role: fast-paced, hands-on, and constantly evolving. You will wear multiple hats, have full autonomy to make decisions, and directly shape the future of the brand. If you’re entrepreneurial, creative, and ready to roll up your sleeves, this is your opportunity to make a real impact.
Role Overview
You will be responsible for managing all areas of marketing, including Google Ads, PPC campaigns, product listings, website improvements, product photography, and social media management. Your main focus will be to grow sales, optimise ROAS, and scale our paid advertising across all relevant channels.
Key Responsibilities
- Plan, execute, and manage paid advertising across Google Ads (Search, Display, Shopping), Meta Ads, and TikTok Ads.
- Develop full-funnel PPC strategies to maximise leads and sales, with a sharp focus on ROAS.
- Create and optimise product listings across Shopify, Amazon, eBay, and Etsy.
- Lead ongoing website improvements to enhance user experience and drive conversions (Shopify-based).
- Manage product photography and content creation for advertising, product listings, and social media.
- Grow and manage our organic and paid presence across Instagram, TikTok, and Facebook.
- Analyse performance data, report on KPIs, and continuously optimise campaigns and listings.
- Spot growth opportunities and new marketing channels, and take proactive action without waiting for direction.
Skills and Experience
- Proven experience managing and scaling Google Ads and PPC campaigns.
- Deep understanding of pay-per-click advertising, keyword research, A/B testing, bidding strategies, and how to increase ROAS.
- Strong experience with ecommerce platforms (Shopify, Amazon, eBay, Etsy) and product listing management.
- Confident in website editing and design (preferably Shopify) with a focus on conversion rate optimisation.
- Skilled in product photography and visual content creation for ecommerce and social media.
- Social media management experience across key platforms, both organic and paid.
- Analytical and data-driven approach; confident using data to make decisions and optimise spend.
- Self-motivated, highly organised, and able to work independently.
- Strong entrepreneurial mindset; adaptable, creative, and comfortable in a dynamic startup environment where priorities can shift quickly.
What We Offer
- True ownership of the marketing function — your ideas and execution will drive our growth.
- A creative, entrepreneurial environment where initiative and innovation are valued.
- Real opportunity for career growth as the company scales.
- Competitive salary: £28,000 – £35,000, depending on experience.
- Full-time, permanent position.
- In-person role, Monday to Friday.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – PPC, Ecommerce & Growth in Birmingham
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising and ecommerce. Being up-to-date with industry changes will not only help you in interviews but also show that you're proactive and passionate about the role.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Highlight your successes, particularly in optimising ROAS and scaling ads, as this aligns directly with what we're looking for in a Marketing Manager.
✨Tip Number 3
Showcase your analytical skills by being ready to talk about how you've used data to drive decisions in previous roles. We value a data-driven approach, so examples of how you've improved campaign performance will stand out.
✨Tip Number 4
Demonstrate your entrepreneurial mindset by sharing instances where you've taken initiative or led projects independently. This is crucial in a startup environment like ours, where adaptability and creativity are key.
We think you need these skills to ace Marketing Manager – PPC, Ecommerce & Growth in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PPC, Google Ads, and ecommerce platforms like Shopify and Amazon. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter:In your cover letter, express your entrepreneurial spirit and creativity. Share examples of how you've driven growth in past positions and how you plan to apply that to this role.
Showcase Your Analytical Skills:Emphasise your analytical approach by including examples of how you've used data to optimise campaigns and improve ROAS. Mention any tools or software you're proficient in for tracking performance.
Demonstrate Adaptability:Highlight experiences where you've successfully adapted to changing priorities or environments. This is crucial for a startup role, so provide specific instances that showcase your flexibility and problem-solving skills.
How to prepare for a job interview at Customised For You LTD
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with Google Ads and PPC campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you optimised ROAS. This will demonstrate your deep understanding of pay-per-click advertising.
✨Demonstrate Your Entrepreneurial Spirit
Since this role is in a fast-paced startup environment, share examples of how you've taken initiative in past roles. Discuss any creative solutions you've implemented or how you've adapted to changing priorities, showcasing your entrepreneurial mindset.
✨Prepare for Data-Driven Discussions
Expect to talk about how you analyse performance data and make decisions based on KPIs. Bring examples of how you've used data to optimise campaigns or product listings, as this analytical approach is crucial for the role.
✨Familiarise Yourself with E-commerce Platforms
Make sure you're well-versed in the e-commerce platforms mentioned in the job description, such as Shopify, Amazon, eBay, and Etsy. Be ready to discuss your experience with product listings and website improvements, as these are key responsibilities of the role.
