At a Glance
- Tasks: Lead marketing efforts and make impactful decisions in a small, dynamic team.
- Company: Memorials Direct, a caring e-commerce business with a 5-star Trustpilot reputation.
- Benefits: Competitive salary, flexible remote work options, and the chance to shape our marketing strategy.
- Other info: Join a passionate team and make a difference during challenging times for families.
- Why this job: Own the marketing role and drive real growth in a meaningful industry.
- Qualifications: 3-5 years of digital marketing experience, ideally in e-commerce.
The predicted salary is between 30000 - 40000 £ per year.
Memorials Direct is a small, founder‑led UK e‑commerce business selling personalised granite memorials, memorial benches, wooden crosses and urns, direct to families across the country. Right now there are just three of us, the founder and two full‑time employees, and we've built a 5‑star Trustpilot reputation by genuinely caring about what we do. We're actively expanding our product range and this hire is a big part of how we grow.
This is a rare opportunity to own marketing completely. You'll be our first and only dedicated marketer, working directly alongside the founder, with full responsibility across every channel. You'll have the freedom to make real decisions and put your own stamp on how we grow.
It's a broad role and we won't pretend otherwise. You'll need to be genuinely capable across multiple areas rather than deeply specialist in just one. If you're someone who thrives in a small team, gets stuck in and takes pride in building something, this could be a brilliant fit. If you're used to large teams and lots of support around you, it probably isn't.
This role is central to the growth of the business. We're not looking for someone to manage things quietly in the background. We want someone who thinks commercially, understands what drives revenue, and is hungry to make a real impact.
What you'll be doing:
- You'll run our paid ads across Google and Meta, managing spend and making sure we're getting the most out of every pound.
- You'll own our email marketing, building campaigns and automated flows that actually convert.
- We're also looking to grow our B2B side, targeting organisations like florists, golf courses, schools and local councils, so experience in trade or lead gen would be a big plus.
- You'll manage our social media with the sensitivity our audience deserves, keep an eye on the website and SEO, and report back to us on what's working and what isn't.
What we're looking for:
- You’ll have 3 to 5 years of broad digital marketing experience, ideally from an e‑commerce or similarly hands‑on background.
- You'll be comfortable running paid search campaigns, managing budgets, and working with email and CRM tools.
- Some exposure to B2B marketing would be great, though it doesn't have to be your main background.
- You'll be highly organised, able to juggle multiple things at once without dropping the ball, and someone who follows through on what they say they'll do.
- You'll think commercially, understanding how marketing activity translates into revenue and growth, not just clicks and impressions.
- Above all, you'll be someone who gets on with things and takes real pride in ownership.
- Given the nature of our products, emotional intelligence matters too; our customers are often going through a really difficult time.
What we offer:
We're offering £30,000 to £40,000 depending on experience. The role is based at our office in Sutton Coldfield with some remote working available for the right candidate.
Head of Marketing — Memorials Direct employer: Customised For You LTD
At Memorials Direct, we pride ourselves on being a small, dedicated team that genuinely cares about our customers and the products we offer. As the Head of Marketing, you'll have the unique opportunity to shape our marketing strategy from the ground up, working closely with the founder in a supportive and collaborative environment. With a strong focus on employee growth and the flexibility of remote working, we provide a meaningful and rewarding workplace where your contributions will directly impact our expansion and success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing — Memorials Direct
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, or join online groups. You never know who might have a lead on that perfect role or can give you insider info about companies.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is your chance to shine and demonstrate how you can make an impact at Memorials Direct.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, values, and customer base. This will help you tailor your answers and show that you're genuinely interested in being part of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen and ready to jump into the action with us at Memorials Direct.
We think you need these skills to ace Head of Marketing — Memorials Direct
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get a sense of who you are beyond just your skills. Share your passion for marketing and how it aligns with our mission at Memorials Direct.
Tailor Your Application:Make sure to customise your application for the Head of Marketing role. Highlight your relevant experience in digital marketing, especially in e-commerce, and how you can contribute to our growth. Show us that you understand our business and what we do!
Show Your Impact:We’re looking for someone who can make a real difference. In your application, include examples of how you've driven revenue or improved marketing strategies in previous roles. Numbers speak volumes, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important details about the role. Plus, it shows us you’re keen to join our small but mighty team!
How to prepare for a job interview at Customised For You LTD
✨Know the Company Inside Out
Before your interview, take some time to really understand Memorials Direct. Familiarise yourself with their products, values, and the emotional aspect of their business. This will help you connect with the founder and show that you genuinely care about what they do.
✨Showcase Your Versatility
Since this role requires a broad skill set, be prepared to discuss your experience across various marketing channels. Highlight specific examples where you've successfully managed paid ads, email campaigns, or social media, and how these contributed to revenue growth.
✨Demonstrate Commercial Thinking
Memorials Direct is looking for someone who understands how marketing drives revenue. Be ready to share your thoughts on how you would approach their marketing strategy and what metrics you would focus on to measure success. This shows you're not just about clicks but real impact.
✨Emotional Intelligence is Key
Given the sensitive nature of the products, it's crucial to demonstrate your emotional intelligence during the interview. Share experiences where you've had to handle delicate situations or communicate with empathy, as this will resonate well with the company's mission.
