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- Tasks: Plan and coordinate exciting global events that engage audiences and drive demand.
- Company: Join Customer.io, a leading platform for automated communication used by over 8,000 companies.
- Benefits: Enjoy a competitive salary, comprehensive health coverage, unlimited PTO, and professional development support.
- Why this job: Make a real impact by creating memorable events that connect people and drive business success.
- Qualifications: 3+ years in event marketing or demand generation with strong project management skills.
- Other info: Be part of an inclusive team culture committed to equity and community impact.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Demand Generation Manager, Events role at Customer.io.
About Customer.io: Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in‑app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real‑time behavioral data.
What we value:
- Human‑centered experiences: You create events that feel thoughtful, relevant, and genuinely useful.
- Collaborative energy: You work smoothly across teams and make alignment feel easy.
- Insight‑driven decisions: You let data guide you while keeping the attendee experience at the centre.
- Action with intention: You move quickly, adapt gracefully, and learn from every event.
- Operational clarity: You bring structure, calm, and consistency to fast‑moving work.
What You’ll Do:
- Event planning & coordination: Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences. Partner with the Senior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics. Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals. Work closely with cross‑functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging.
- Execution & project management: Manage the day‑to‑day logistics that make events successful: vendor coordination, timelines, run‑of‑show, speaker prep, and on‑the‑ground or virtual support. Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations. Oversee registration flows, pre‑event communication, and the attendee experience — from first touch to follow‑up. Step in wherever needed to keep events running smoothly, calmly, and on‑brand.
- Audience growth & promotion: Execute multi‑channel promotional plans across email, social, paid, and partner channels. Build and optimize landing pages, forms, and registration workflows. Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow‑up happen correctly and quickly. Manage attendee communication throughout the event lifecycle.
- Performance & optimization: Track event performance — registrations, attendance, engagement, and pipeline impact. Share insights and recommendations to help us continually improve ROI and attendee experience. Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable. Partner with RevOps to ensure clean attribution and accurate reporting across systems.
What We’re Looking For:
- 3+ years in event marketing, demand generation, or integrated marketing within B2B SaaS.
- Experience supporting or running a mix of virtual events, webinars, and in‑person activations.
- Strong project management skills — you juggle timelines, tasks, and teams with ease.
- Experience collaborating with Sales and supporting event‑driven follow‑up.
- Comfortable with marketing automation tools (HubSpot, Customer.io, Marketo, etc.) and Salesforce.
- Familiarity with webinar platforms (Livestorm, Zoom, ON24, etc.) and event management tools.
- Understanding of lead capture, UTMs, attribution, and event funnel performance.
- Ability to partner with RevOps to troubleshoot data flows and ensure clean reporting.
What Success Looks Like:
- Events run smoothly, predictably, and with a little bit of Customer.io magic.
- Attendance and engagement steadily increase across webinars and field activations.
- Sales and Marketing feel tightly connected and supported by event‑driven pipeline.
- You surface insights that help us get sharper, smarter, and more efficient over time.
- Our playbooks, templates, and processes get better — and help the whole team move faster.
Compensation & Benefits: We believe in transparency. Starting salary for this role is $110,000 USD (or equivalent in local currency) depending on experience and subject to market‑rate adjustment. We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well‑being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.
Our Process: 30‑minute video call with recruiter, 45‑minute video call with Senior Events Demand Gen Manager, 30‑minute video call with hiring manager, 1 week to complete a take‑home assignment followed by a 45‑minute review call. All final candidates will be asked to complete a background check and employment verifications as part of our pre‑employment process.
Customer.io recognises the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias‑free hiring practices, and develop community partnerships to expand our global impact.
If you’re excited by what you read — apply now.
Demand Generation Manager, Events employer: Customer.io
Contact Detail:
Customer.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager, Events
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Customer.io or similar companies. Attend events, webinars, and meetups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past event management successes. Include metrics and outcomes to demonstrate how you’ve driven engagement and growth in previous roles.
✨Tip Number 3
Prepare for interviews by understanding Customer.io’s values and how they align with your experience. Be ready to discuss specific examples of how you've created human-centred experiences and made data-driven decisions in your past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Customer.io team and are keen on being part of our mission.
We think you need these skills to ace Demand Generation Manager, Events
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Manager, Events role. Highlight your experience in event marketing and how it aligns with what we value at Customer.io. Show us why you're the perfect fit!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your project management abilities and how you’ve successfully executed events. We want to see your collaborative energy in action!
Be Data-Driven: Since we love insight-driven decisions, include metrics and results from your previous roles. Talk about how you’ve used data to improve event performance or attendee engagement. Numbers speak volumes, so let them shine!
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Customer.io
✨Know Your Events Inside Out
Before the interview, dive deep into Customer.io's past events and campaigns. Familiarise yourself with their style, audience engagement strategies, and any unique elements that made those events successful. This will not only show your genuine interest but also help you discuss how you can contribute to their future events.
✨Showcase Your Project Management Skills
Be ready to share specific examples of how you've successfully managed event logistics in the past. Discuss your approach to juggling timelines, coordinating with vendors, and ensuring everything runs smoothly. Highlight any tools you’ve used, like HubSpot or Salesforce, to demonstrate your technical proficiency.
✨Emphasise Data-Driven Decisions
Customer.io values insight-driven decisions, so come prepared to talk about how you've used data to optimise event performance. Share metrics from previous events you've worked on, such as registration rates and attendee engagement, and explain how you used these insights to improve future events.
✨Collaborate and Communicate
Since this role requires working closely with various teams, be ready to discuss your collaboration experiences. Talk about how you've partnered with sales, marketing, and other departments to create cohesive event strategies. Highlight your communication skills and how they helped align different teams towards common goals.
