At a Glance
- Tasks: Lead creator partnerships and manage impactful B2B marketing campaigns.
- Company: Join Custom Influence, a fast-growing B2B creator marketing agency.
- Benefits: Enjoy flexible working, competitive salary, and a professional development budget.
- Other info: Be part of a dynamic team that values creativity and human judgement.
- Why this job: Shape the future of B2B marketing with innovative creators and brands.
- Qualifications: Experience in influencer marketing and a knack for strategic thinking.
The predicted salary is between 35000 - 40000 € per year.
Full-time, permanent Hybrid (UK preferred) - 80% remote £35,000–£40,000
About Custom Influence
Custom Influence is a social-first B2B creator marketing agency helping brands like monday.com, Zoom, Google & ElevenLabs build trust through creator marketing and social-first thought leadership campaigns. We believe the future of B2B marketing looks more like social, community and creators than traditional corporate communications. Over the last 3 years, we’ve grown rapidly by helping brands understand how influence, trust and distribution are changing in the AI era. Now, we’re looking for a B2B Creator Partnerships Lead to help us deliver standout campaigns and build the operational foundations for what comes next.
What This Role Actually Is
This is not a passive campaign manager role. You’ll sit at the center of creator partnerships, campaign delivery and client communication, helping manage everything from creator relationships and timelines to problem-solving, process improvement and strategic execution. You’ll work directly with B2B creators, thought leaders and global technology and business brands to bring campaigns to life across LinkedIn, Youtube and other social platforms. We’re looking for someone who combines operational excellence with strong judgement. Someone creative, proactive and who makes everyone feel valued. AI and automation are already changing how agencies and marketing teams operate. We embrace that, but we also believe the real value of great agencies increasingly comes from human judgement, communication and creativity. If you’re the kind of person who naturally spots problems before they happen, improves systems without being asked, and enjoys bringing clarity to a situation, you’ll do very well here.
What You’ll Be Doing
- Creator Partnerships
- Sourcing and matching creators to campaigns based on audience, credibility, content style and platform fit
- Managing relationships and negotiating partnerships with B2B creators, thought leaders and industry executives
- Briefing creators and helping shape strong platform-native content ideas
- Navigating creator requests, feedback and campaign changes proactively and professionally
- Campaign Leadership
- Managing multiple creator campaigns simultaneously from kickoff through to reporting
- Coordinating timelines, approvals, deliverables and communication across clients and creators
- Supporting client communication and helping maintain a high standard of service and trust
- Contributing strategic thinking and platform insights during campaign planning and execution
- Operations & Systems
- Improving and documenting operational workflows as the agency grows
- Using AI, automation and smart saas intentionally to improve efficiency
- Helping us scale without losing the human quality that clients value
You’re Probably a Great Fit If You…
- Have years of experience working in influencer marketing, creator partnerships, podcasts or social-first marketing campaigns
- Naturally think a few steps ahead
- Care deeply about details because you understand details affect trust
- Know when to escalate a problem and when to solve it yourself
- Are excited by AI tools and operational efficiency, but don’t believe AI replaces good judgement
- Have strong instincts for social content
- Have probably found yourself informally “running the room” before, even without being the most senior person there
Bonus Points If You…
- Have experience working in B2B marketing or with B2B & technology brands
- Understand LinkedIn as a creator and distribution platform, not just a corporate social network
- Have worked with founders, creators, agencies or fast-growing startups
- Have an interest in AI, media, internet culture or the future of marketing
- Have your own online presence, personal brand or creative side project
What Success Looks Like After 6 Months
- You’re comfortably running ~3 creator campaigns at once without things slipping through the cracks
- Clients trust you and feel confident having you lead conversations and solve problems
- Creators enjoy working with you and want to partner with us again
- You’ve improved at least one meaningful operational process internally
- One or more social/content trends you predicted early has proven directionally correct
- You’ve made your first hire and they are also thriving
Why Join Custom Influence?
- Work directly with experienced founders building the UK’s fastest-growing B2B creator marketing agency
- Be part of an industry still early enough to shape, not just participate in
- Flexible working arrangements – open to custom schedules that work for you
- Quarterly professional development & wellness budget
How To Apply
Please send a CV that lists more than just tasks or basic responsibilities you’ve done at previous roles. Please highlight your biggest achievements and milestones. Please also share your LinkedIn profile, any other relevant social accounts and a short note or DM to the Founders detailing why the role interests you.
B2B Creator Partnerships Lead in London employer: Custom Influence
Custom Influence is an exceptional employer that champions creativity and operational excellence in the rapidly evolving B2B creator marketing landscape. With a flexible hybrid working model, a commitment to professional development, and a culture that values human judgement and collaboration, employees are empowered to thrive and innovate. Join us to shape the future of marketing while working alongside experienced founders and industry leaders in a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Creator Partnerships Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the B2B marketing space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to creators and thought leaders on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for campaigns or how you’d approach creator partnerships. This not only demonstrates your passion but also shows that you’re already thinking like a leader in the role.
✨Tip Number 3
Be proactive in your follow-ups. After interviews or networking chats, send a quick thank-you note and reiterate your excitement about the role. It keeps you top of mind and shows that you’re genuinely interested in joining their team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the extra step to engage with us directly. Plus, it gives you a chance to showcase your understanding of our mission and how you can contribute to our growth.
We think you need these skills to ace B2B Creator Partnerships Lead in London
Some tips for your application 🫡
Show Off Your Achievements:When you send us your CV, don’t just list your past tasks. We want to see your biggest wins and milestones! Highlight what you’ve achieved in previous roles to really stand out.
Be Personal and Direct:Don’t forget to include a short note or DM to our Founders. Tell us why this role excites you! A personal touch goes a long way in making your application memorable.
Link Up Your Profiles:Make sure to share your LinkedIn profile and any other relevant social accounts. We love seeing how you present yourself online and it gives us a better idea of your personal brand.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Custom Influence
✨Know Your Creators
Before the interview, research the creators Custom Influence has worked with. Understand their styles and how they align with B2B marketing. This will show your genuine interest in the role and help you discuss how you can enhance creator partnerships.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've navigated challenges in previous roles. Highlight situations where you proactively solved issues or improved processes. This aligns perfectly with the need for someone who can spot problems before they arise.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to campaign planning and execution. Share insights on how you would leverage AI tools and operational efficiency while maintaining a human touch. This will resonate well with the agency's focus on blending technology with creativity.
✨Highlight Your Passion for B2B Marketing
Express your enthusiasm for the future of B2B marketing and how you see social-first strategies evolving. Mention any relevant experience with B2B brands or your understanding of platforms like LinkedIn. This will help you connect with the agency's vision and goals.
