The SEO Content Specialist will support Cushman & Wakefield's global Digital Marketing, Communications & Research Technology organisation by improving the organic visibility of our content and applying AI-assisted methods to how we optimise it. You will run ongoing, in-depth content audits to find performance decay and topical gaps, keeping our digital library high-performing and relevant. You will work closely with Global SEO, Digital Web, Content and Research stakeholders to make sure our insights can be found across 60+ markets.,
- Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content
- Optimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards
- Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret
- Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting
- Use AI tools to support content enhancement, idea generation and metadata creation
- Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable
- Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines
- Partner with Content, Communications, UX and development teams to advance our global organic search strategy
- Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search
- Build and maintain performance dashboards and reports, sharing clear insights with stakeholders
- 4+ years of hands-on SEO experience in content strategy and on-page optimisation
- Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment
- Experience using AI tools for content optimisation, generation or workflow automation
- Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills
- Ability to turn complex B2B or real estate topics into clear, engaging content
- Understanding of how content is positioned for AI-driven search and answer platforms
- Excellent communication skills and experience collaborating with global, cross-functional teams
- Bachelor's degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience
- Desirable: Sitecore or other enterprise CMS experience, international SEO knowledge, and awareness of how backlinks, media coverage and brand mentions influence search and AI results
- Highly organised, proactive and comfortable in a fast-paced global environment
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SEO Content Specialist in City of Westminster employer: Cushman & Wakefield
Cushman & Wakefield is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the EMEA Treasury Manager role based in London. Employees benefit from comprehensive professional development opportunities, a commitment to operational excellence, and the chance to engage in transformative projects that drive the company's success in a fast-paced environment. With a focus on teamwork and innovation, this position offers a rewarding career path in a globally recognised firm.
