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- Tasks: Lead and innovate in e-commerce, digital marketing, and brand strategy to drive growth.
- Company: Join Curvy Kate and Brastop, award-winning brands for fuller busts, known for their supportive culture.
- Benefits: Enjoy hybrid work, 33 days off, health cover, and generous staff discounts.
- Why this job: Be part of a passionate team that values creativity and collaboration while making a real impact.
- Qualifications: Proven experience in leading marketing or e-commerce teams with strong analytical skills.
- Other info: Immediate start available; flexible working within commuting distance to Uxbridge.
The predicted salary is between 43200 - 72000 £ per year.
JOB TITLE: Head of Ecommerce, Digital and Brand Marketing
LOCATION: Flexible Hybrid working (within commutable distance toUxbridge, Middlesex UB8)
LINE REPORTS: Brand Manager, Ecommerce Manager, Digital Marketing Manager
About Us:
Curvy Kate and Brastop are market-leading and award-winning lingerie and swimwear brands, exclusively for fuller busts, with both D2C and B2B channels.
We were proud to win Draper’s Best Place to Work in 2022 and The Sunday Times Best Place to Work 2024 , reflecting our commitment to creating a supportive and inspiring workplace.
We specialise in D to K cups, and our company purpose is to give comfort, confidence and freedom to everybody with bigger boobs.
Renowned for our innovative approach to marketing, we have built one of the largest online following in our market. We have a passionate and creative working environment that encourages everyone to bring ideas and contribute to the direction and development of the business.
We are looking for an experienced and passionate individual, to step into a pivotal role of Head of Ecommerce, Digital and Brand Marketing. The purpose being to develop our marketing, e-commerce, and digital strategy, to deliver revenue growth, increase customer retention and enhance brand awareness.
This is an exciting opportunity to lead a dynamic team and take our brands to the next level.
About the role:
This is a hybrid role, providing the flexibility to work from home or our Uxbridge Head Office, depending on the needs of the role and the business. You will be reporting into our Managing Director, and your responsibilities will include:
- Develop and execute brand marketing, e-commerce, and digital strategies aligned with revenue targets and other business objectives.
- Represent the department in leadership meetings, contributing to broader business strategy and decision-making.
- Align marketing and e-commerce communications with our brand purpose and proposition.
- Lead, manage, and hold the marketing and e-commerce team accountable.
- Recruit, train, and develop team members to achieve business objectives.
- Foster collaboration and delegate effectively to achieve desired outcomes.
- Drive e-commerce metrics such as conversion rates, average basket size, and customer retention.
- Drive brand awareness goals and social media engagement and following.
- Optimise customer service, transforming it into a revenue-generating channel.
- Stay updated on technology and trends to enhance user experiences and conversion.
- Optimize ROI from all traffic sources, including Social, SEO, CRM, loyalty programs, and partnerships.
- Align digital marketing efforts with trends in consumer behaviour and technology.
- Oversee campaigns, social media strategy, and seasonal photoshoots to ensure consistency and quality.
- Deliver marketing assets for wholesale and retailer support.
- Drive collaboration across departments to enhance customer experience and operational efficiency.
- Oversee departments contribution to the business P&L.
About you:
- Proven experience in leading and managing marketing, e-commerce, or digital teams.
- Ability to see the big picture and align day-to-day tasks with long-term business goals.
- A focus on measurable outcomes, such as revenue growth, customer retention, and campaign performance.
- Ability to thrive in a data-driven environment with a commitment to continuous improvement.
- Strong ability to inspire, develop, and hold team members accountable.
- Promote cross-departmental collaboration for greater efficiencies and customer satisfaction.
- Ability to align marketing, e-commerce, and digital strategies with overarching business objectives.
- Strong analytical and decision-making skills.
- Skilled in driving revenue and profit growth through customer acquisition, retention, and brand building.
- Experience in optimizing e-commerce performance metrics such as conversion rates, bounce rates, average basket size, and customer retention.
- Familiarity with the latest technologies, tools, and platforms for improving the online user experience.
- Deep understanding of SEO, CRM, performance marketing, and loyalty programs.
- Competence in analysing traffic sources and ROI and identifying areas for optimization.
- Awareness of trends in consumer behaviour and digital innovation.
- Strong grasp of brand identity, storytelling, and consistent messaging across channels.
- Ability to engage communities and build customer loyalty.
- Strong technical skills, including familiarity with marketing tools, CRM platforms, and analytics software.
You will be dynamic, innovative and ready to take our marketing, e-commerce, and digital strategies to the next level, while embodying the brand’s core values and mission.
What we offer:
- Immediate start
- 33 days annual leave (including bank holidays)
- Hybrid working, but within a commutable distance to Uxbridge office.
- Medicash Employee Assistance Programme Health cover that includes GP & Prescription service and discounted health club membership, Dental treatment, Physiotherapy and Optical appointments.
- Private Health Care.
- Generous staff discount.
- Half day annual leave on your Birthday, Christmas Eve and New Years Eve.
- A friendly, inclusive and supportive place to work with a passionate and dedicated team.
How to apply:
Are you a good fit for this role and our culture?
Please send your CV together with why you want this position and your salary expectations.
We look forward to hearing from you and we will contact you to arrange an interview if successful.
Head of Ecommerce, Digital and Brand Marketing employer: Curvy Kate
Contact Detail:
Curvy Kate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce, Digital and Brand Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in e-commerce and digital marketing, especially those relevant to the lingerie and swimwear industry. This knowledge will help you speak confidently about how you can drive revenue growth and enhance brand awareness during your interview.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and developed teams in previous roles. Highlight specific metrics or outcomes that demonstrate your ability to inspire and hold team members accountable.
✨Tip Number 3
Research Curvy Kate and Brastop's brand identity and values thoroughly. Be ready to discuss how your vision for marketing and e-commerce aligns with their mission to provide comfort and confidence to customers with bigger busts.
✨Tip Number 4
Prepare to discuss your experience with data-driven decision-making. Be ready to share specific examples of how you've used analytics to optimize e-commerce performance metrics and improve customer retention in past roles.
We think you need these skills to ace Head of Ecommerce, Digital and Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, digital marketing, and brand management. Use specific metrics to demonstrate your impact in previous roles, such as revenue growth or customer retention rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the lingerie and swimwear industry, and explain why you want to work with Curvy Kate and Brastop. Align your skills and experiences with the responsibilities outlined in the job description.
Showcase Leadership Experience: Emphasize your experience in leading and managing teams. Provide examples of how you've inspired and developed team members, and how you've driven collaboration across departments to achieve business objectives.
Highlight Analytical Skills: Demonstrate your ability to thrive in a data-driven environment. Mention specific tools or platforms you are familiar with that can enhance e-commerce performance, and provide examples of how you've used data to inform marketing strategies.
How to prepare for a job interview at Curvy Kate
✨Showcase Your Leadership Skills
As a Head of Ecommerce, Digital and Brand Marketing, you'll be leading a team. Be prepared to discuss your leadership style, how you inspire and develop team members, and examples of how you've successfully managed teams in the past.
✨Align with the Brand's Purpose
Curvy Kate and Brastop have a strong brand identity focused on comfort and confidence for fuller busts. Make sure to express your understanding of their mission and how your strategies can align with and enhance this purpose.
✨Demonstrate Data-Driven Decision Making
This role requires a focus on measurable outcomes. Be ready to share specific examples of how you've used data to drive revenue growth, improve customer retention, or optimize marketing strategies in previous roles.
✨Stay Updated on Industry Trends
The company values innovation and staying ahead of trends. Prepare to discuss recent developments in e-commerce, digital marketing, and consumer behavior that could impact their business, and how you would leverage these insights.
