At a Glance
- Tasks: Lead marketing for The Game Collection, driving traffic and revenue growth.
- Company: Curveball Leisure, a leading game publisher and retailer with 30 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Collaborate with creative teams and manage social media strategies across multiple platforms.
- Why this job: Join a passionate gaming community and shape the future of online retail.
- Qualifications: Proven senior marketing experience in ecommerce with a strong commercial mindset.
The predicted salary is between 55000 - 65000 £ per year.
With over 30 years' experience in the video game industry, Curveball Leisure is a leading game publisher, distributor, and retailer operating three main lines of business: video games publishing; worldwide B2B distribution of video games and a leading UK online retail of video games, collectables, and consumer electronics. Our online retail arm — The Game Collection (TGC) and its sister brand TGC Collectables (TGCC) — serves a passionate community of gaming enthusiasts across the UK with a broad catalogue of games, hardware, accessories, and collectables. We're ambitious, growing fast, and looking for a senior marketer to help take us to the next level.
The Senior Marketing Manager leads all marketing and communications for TGC and TGCC, sitting within the Online Retail business line and supporting wider Curveball initiatives when required. Reporting to the Commercial Director, they are directly accountable for traffic and revenue growth, marketing budget ROI, and consumer-facing communications across all channels. This is a commercially driven, hands-on leadership role. The ideal candidate is data-literate and creatively ambitious — someone who can define the vision, own the planning, direct agencies and internal resource, and roll up their sleeves to get things done.
- Commercial Performance: Manage the marketing budget to maximise ROI. Build reporting frameworks to monitor and communicate performance across all channels, with full transparency to senior leadership. Translate commercial goals and trading periods (game launches, Black Friday, Christmas) into effective, revenue-generating activity; align closely with the Commercial Director and trading team on priorities, pricing, and stock position.
- Marketing Planning: Stay ahead of trends across gaming, pop culture, and retail.
- CRM: Ensure full GDPR compliance.
- Paid Media — Agency Management: Hold regular performance reviews, challenge results, redirect spend where needed, and ensure maximum value from the relationship.
- Social Media: The Social Media Exec manages day-to-day activity; the SMM sets direction and actively supports execution. Own the social media strategy across Instagram, Facebook, X, TikTok, YouTube, Discord, Reddit, and other relevant platforms. Provide content direction, calendar guidance, and creative feedback; support the Exec with content creation, scheduling, and community management. Identify, evaluate, and manage influencer and creator collaboration opportunities.
- Other Areas of Activity: Develop collaborations with publishers, hardware brands, and gaming platforms. SEO support on-site experience and conversion goals in collaboration with Ecommerce. Support broader Curveball marketing initiatives across Distribution and Publishing when required.
Essential: Proven track record in a senior marketing role within ecommerce, online retail, or a DTC brand, with direct accountability for traffic and revenue. Deeply commercial mindset: fluent in ROI, CAC, LTV, and ROAS.
Senior Marketing Manager, The Game Collection in Swansea employer: Curveball
At Curveball Leisure, we pride ourselves on being a dynamic and innovative employer in the gaming industry, offering a vibrant work culture that fosters creativity and collaboration. As a Senior Marketing Manager at The Game Collection, you'll have the opportunity to lead impactful marketing strategies while working alongside passionate colleagues who share your enthusiasm for gaming. With a focus on employee growth and development, we provide ample opportunities for professional advancement in a fast-paced environment that values your contributions and encourages you to make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, The Game Collection in Swansea
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing achievements, especially those related to e-commerce and online retail. Use data to back up your successes and demonstrate how you've driven traffic and revenue in previous roles.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to customise your message. Highlight how your experience aligns with their needs, especially in areas like social media strategy and agency management. We want to see that you understand our business!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at The Game Collection. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Manager, The Game Collection in Swansea
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in ecommerce and online retail, focusing on how you've driven traffic and revenue in previous positions. We want to see your commercial mindset shine through!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for TGC. Share your passion for gaming and marketing, and don’t forget to mention specific achievements that demonstrate your ability to manage budgets and deliver ROI. Let your personality come through!
Showcase Your Data Skills:Since we're looking for someone who’s data-literate, make sure to include examples of how you've used data to inform your marketing strategies. Whether it’s improving campaign performance or understanding customer behaviour, we want to see how you’ve leveraged data in your past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our community at The Game Collection!
How to prepare for a job interview at Curveball
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your understanding of key metrics like ROI, CAC, and LTV. Brush up on these concepts and be ready to discuss how you've used data to drive marketing decisions in your previous roles.
✨Showcase Your Creativity
This role requires a creatively ambitious mindset. Prepare examples of successful campaigns you've led, especially those that involved innovative strategies or unique collaborations. Highlight how you turned creative ideas into measurable results.
✨Understand the Gaming Landscape
Familiarise yourself with current trends in gaming and pop culture. Be prepared to discuss how these trends can influence marketing strategies for The Game Collection. Showing your passion for the industry will resonate well with the interviewers.
✨Prepare for Agency Management Questions
Since you'll be managing external agencies, think about your past experiences in this area. Be ready to discuss how you've held agencies accountable for performance and maximised value from those relationships. Specific examples will help illustrate your approach.
