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For Companies At a Glance
- Tasks: Lead marketing and PR strategies to boost student recruitment and brand awareness.
- Company: Join a prestigious university with a commitment to excellence and innovation.
- Benefits: Competitive salary, professional development, and a vibrant, inclusive community.
- Why this job: Make a meaningful impact by shaping the future of African leaders.
- Qualifications: Master’s degree in marketing and 6 years of relevant experience required.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
The predicted salary is between 28800 - 48000 £ per year.
Transnational Academic Group, in partnership with Lancaster University UK, delivers British undergraduate, postgraduate and foundation programmes at its campus in Ghana.
Why Us? Because Values Matter
- Pursues Excellence: We set high standards in education and recruitment, ensuring every interaction reflects quality.
- Inclusive Community: Celebrating diversity and using language as a bridge to connect.
- Teamwork: Collaborating across various teams to shape student experiences.
- Ethical Operations: Acting with integrity, transparency, and fairness.
- Innovation: Encouraging and expecting bold ideas in outreach.
- Employee Growth: Investing in people through mentorship, training, and career advancement.
- Meaningful Impact: Creating both global and local change by building the next generation of African leaders.
The Role
Responsible for managing all marketing and PR activities of the company, including digital marketing strategies, external branding, internal collaterals to support student recruitment and ensure return on investment. Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. Works across the University to develop strategies that broaden awareness/interest, increase student applications, and drive yield for Lancaster Ghana’s Foundation, Undergraduate & Postgraduate programs. Develop, operationalize and implement annual marketing strategies and plans and align marketing plans with TAG’s objectives and strategies. Undertake research and market analysis to support LUG’s business plans/strategies. Manage the annual marketing/communication advertising budget; secure budget approval and manage effectively in line with objectives. Evolve and implement branded messaging through all content to ensure the consumer voice and relevant brand components are accurately and consistently represented across our channels of communication. Partner with internal stakeholders to increase engagement with key audience segments, develop and lead initiatives to support new and ongoing strategies and tactics. Strengthen the prospective student audience/market understanding through surveys and focus groups. Leverage findings to recommend innovative opportunities that will inform both downstream and upstream marketing.
Qualification and Experience
- A master’s degree in marketing, Marketing Communications, MBA (Marketing option) or a related discipline.
- Professional certification in marketing i.e., CIM, etc.
- Professional certification in Advertising.
- At least 6 years post-qualification relevant work experience.
Qualified persons should please send their Curriculum Vitae (CV) together with a Statement of Interest to hr.ghana@transnatedu.com and mention MARKETING AND PR MANAGER in the subject line. Only shortlisted candidates will be contacted. Deadline–30th September 2025.
Marketing and PR Manager employer: Curtin University Dubai
Contact Detail:
Curtin University Dubai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and PR Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at Lancaster University Ghana on LinkedIn or through mutual connections. A friendly chat can give us insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your marketing successes. When we talk about your experience, make sure to back it up with real examples that demonstrate how you can drive results.
✨Tip Number 3
Be ready for the interview! Research Lancaster University Ghana’s values and recent initiatives. We want to see how you align with our culture of excellence and innovation, so come prepared with ideas on how you can contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our team and contributing to our mission.
We think you need these skills to ace Marketing and PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and PR Manager role. Highlight relevant experience and skills that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Statement of Interest: Your Statement of Interest is your chance to shine! Share why you're passionate about marketing and PR, and how your values align with ours. Let us know what makes you the perfect fit for our inclusive community.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've made an impact in previous roles. We love seeing bold ideas and meaningful results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at Curtin University Dubai
✨Know Your Stuff
Before the interview, dive deep into Lancaster University's values and mission. Understand how they pursue excellence and foster an inclusive community. This will help you align your answers with their principles and show that you're genuinely interested in being part of their culture.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your marketing and PR skills. Highlight your experience with digital marketing strategies and managing budgets, as these are crucial for the role. Use metrics to showcase your successes, like increased student applications or successful campaigns.
✨Ask Insightful Questions
Come prepared with questions that reflect your understanding of the role and the university's goals. Ask about their current marketing strategies or how they measure the success of their PR initiatives. This shows that you're not just interested in the job, but also in contributing to their mission.
✨Be Yourself
While it's important to be professional, don't forget to let your personality shine through. Lancaster University values teamwork and collaboration, so showing your ability to connect with others and your enthusiasm for the role can make a lasting impression. Be authentic and let them see the real you!
