Senior Optimisation Analyst

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

Currys Digital Optimisation Analytics team collects, analyses, and interprets behavioural data on how online users interact with us, to inform trading decisions, marketing and personalisation campaigns, and product design that improve customer experiences and optimises online sales performance. The role is the Digital Analytics specialist in providing actionable insight into personalised customer journey and engagement performance.

As part of a small team of digital and CRO analysts, this role helps to maximise the digital commercial performance using a variety of data sources including web analytics, data on traffic, conversion, orders, etc., to drive insights, actions and measurable improvements for Personalisation and Optimisation. The role works closely with Digital Product squads (predominately Personalisation and Optimisation squad), marketing and CRM, and other Digital colleagues to drive conversion performance in line with the strategy and support in managing the day-to-day trading of the Currys and Carphone Warehouse websites.

• Develop and maintain modelling and reporting solutions that deliver and measure personalised experiences.
• Proactively review model performance to promote recommended improvements for testing.
• Provide regular analysis of the drivers of personalisation and optimisation performance, across different audiences and test scenarios.
• Working closely with Digital Product Squads to understand (and challenge) requirements from stakeholders, identifying modelling and desired outcomes.
• Provide weekly / regular reporting & analysis; turning this into actionable insight and new personalisation and optimisation tests.
• Provide monthly reporting & ad hoc requests for ‘deep dives’ into customer and digital campaign (personalised) performance as required.
• Take ownership of projects and be expected to manage them through to completion.
• Combine multiple data sources and use big data tools to gain a holistic view of customers and their behaviours.
• Use statistical techniques to identify drivers of performance, better understand past changes and forecast into the future.

• Advanced numerical and analytical skills, with the ability to use multiple data sources, solve complex problems, identify causation and deliver insightful and practical solutions.
• Proficiency with website analytics software such as Adobe Analytics or Google Analytics, or similar.
• Experience with PowerBI or other visualisation tools.
• The ability to understand stakeholder requirements and motivations and turn them into meaningful information.
• Strong ability to communicate insights in a clear, concise and powerful manner both verbally and in writing, pitching to varying levels of leadership, understanding and business acumen.
• Excellent attention to detail, both in analysis and in communication.
• A natural curiosity to dig into problems and an eagerness to learn new skills.
• Excellent SQL and ML / Modelling skills, particularly with Google BigQuery, Databricks and Azure.
• Experience of eCommerce / Digital Analytics, preferably gained with an online retailer.

Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, ongoing training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce.

We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.