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- Tasks: Drive high-quality traffic and boost conversions through PPC and affiliate strategies.
- Company: Join Currys, the UK's leading tech retailer, committed to diversity and innovation.
- Benefits: Enjoy 25 days annual leave, fantastic tech discounts, and hybrid working options.
- Why this job: Be part of a dynamic team transforming customer connections and making a positive impact.
- Qualifications: Experience in PPC marketing and strong relationship-building skills are essential.
- Other info: Opportunity for ongoing training and career development in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
This job is with Currys, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
We're looking for a driven and forward-thinking PPC & Affiliate Specialist to join one of the most exciting and innovative areas of our business. This isn't just another digital marketing role, it's a chance to be at the forefront of launching new tech propositions and transforming how we connect with our customers. Supporting our new categories team at Currys, you'll play a key role in driving high-quality traffic, boosting conversions, and maximising ROI through smart, data-led paid search and affiliate strategies. If you're passionate about performance marketing, thrive in a fast-paced, idea-rich environment, and want to be part of something truly new, we want to hear from you.
At Currys we're united by one passion: to help everyone enjoy amazing technology. As the UK's best-known retailer of tech, we're proud of the service our customers receive - and it's all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
Key Role Responsibilities:
- Develop, execute, and manage paid search campaigns across platforms such as Google Ads, Bing Ads, and other search engines.
- Conduct keyword research to identify high-performing keywords and create effective ad copy to target relevant audiences.
- Optimize ad campaigns for better performance, including adjusting bids, refining targeting, and testing ad variations.
- Identify, recruit, and manage affiliate partners to promote the company's products or services.
- Develop and maintain relationships with affiliate networks, partners, and influencers.
- Monitor affiliate performance and ensure affiliates are aligned with the company's goals and marketing objectives.
- Regularly analyze campaign performance (CTR, CPA, ROAS, etc.) for both paid search and affiliate channels.
- Use analytics tools (SA360, Awin and Adobe) to track and report on key metrics and KPIs.
- Manage budgets for paid search and affiliate marketing channels, ensuring optimal spend allocation and cost efficiency.
- Monitor ROI and make recommendations for budget adjustments to maximize campaign effectiveness.
- Communicate campaign performance and strategic recommendations to key stakeholders.
- Conduct competitor analysis to identify opportunities and threats in the paid search and affiliate landscape.
Key Skills, Qualifications & Experience:
- Good level of stakeholder management and relationship building abilities - both internally and externally.
- Experience of PPC marketing.
- Commercial awareness to inform creation of tactical promotions and commission structures.
- Numerate with good skills in Microsoft Office and Web Analytics.
We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile.
- Access to Champion Health.
- Hybrid Working (with an expectation to meet in person 2-4 times per month).
Why join us:
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we're in a position to make a real impact on people and the planet. Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.
PPC & Affiliate Executive employer: Currys
Contact Detail:
Currys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Affiliate Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and affiliate marketing. Being knowledgeable about current strategies and tools will help you stand out during interviews, as you'll be able to discuss how you can apply these insights at Currys.
✨Tip Number 2
Network with professionals in the PPC and affiliate marketing space. Attend industry events or join online forums where you can connect with others in the field. This could lead to valuable insights and even referrals that might help you land the job.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Currys is looking for someone who can drive high-quality traffic and maximise ROI, so having concrete examples of your past successes will demonstrate your capability.
✨Tip Number 4
Research Currys' current marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions and show how you can contribute to their goals, making you a more attractive candidate.
We think you need these skills to ace PPC & Affiliate Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the PPC & Affiliate Executive position at Currys. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Highlight relevant experience in PPC marketing and affiliate management in your CV. Use specific examples of past campaigns you've worked on, including metrics that demonstrate your success, such as CTR or ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of the tech industry. Mention how your skills align with Currys' goals and how you can contribute to their innovative projects.
Showcase Analytical Skills: Since the role involves using analytics tools, mention any experience you have with platforms like Google Ads, Awin, or Adobe. Provide examples of how you've used data to inform decisions and optimise campaigns.
How to prepare for a job interview at Currys
✨Know Your PPC Basics
Make sure you have a solid understanding of PPC concepts, including how to set up and optimise campaigns on platforms like Google Ads and Bing Ads. Be prepared to discuss your experience with keyword research and ad copy creation.
✨Showcase Your Analytical Skills
Since the role involves monitoring campaign performance and using analytics tools, be ready to demonstrate your ability to analyse data. Bring examples of how you've used metrics like CTR, CPA, and ROAS to inform your strategies.
✨Highlight Relationship Management Experience
The job requires managing affiliate partners and building relationships. Share specific examples of how you've successfully collaborated with stakeholders or partners in previous roles, showcasing your communication skills.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a poorly performing campaign or dealing with an unresponsive affiliate partner. Think through your responses in advance to show your problem-solving abilities.
