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- Tasks: Craft engaging copy that helps customers discover the latest tech and enhances their shopping experience.
- Company: Join Currys, the UK's leading tech retailer with a vibrant team culture.
- Benefits: Enjoy 25 days annual leave, fantastic discounts, and hybrid working options.
- Why this job: Make an impact on millions while developing your writing skills in a dynamic environment.
- Qualifications: 3+ years of copywriting experience and a strong portfolio are essential.
- Other info: Be part of a diverse team committed to sustainability and innovation.
The predicted salary is between 30000 - 42000 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
As a Marketing Copywriter at Currys, you’ll shape how millions of customers discover and understand the latest tech. You’ll craft compelling, creative and brand-led copy for industry-leading campaign toolkits. You’ll be an active champion of the TechTalk blog, writing and building articles to meet KPIs. You’ll provide copy support wherever it is needed – from CRM to Content. You’ll be a Currys Tone of Voice expert across the business, taking ownership of briefs and making sure that Currys speaks with one voice. You’ll work with Creative Productions to ensure a smooth flow of campaign and BAU copy, ensuring deadlines are met to an exceptional standard.
Key Responsibilities:
- Marketing Copywriting - Create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines.
- Content copywriting - Work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages.
- Reviewing and editing - Proofread, edit and provide feedback on copy created by colleagues in Marketing team and agencies.
- Headline writing - Work with Marketing Copywriting Manager and Senior Copywriters to campaign headlines that score highly and deliver messaging.
- Briefing - Create good relationships with Creative Productions and brief holders to deliver messaging and consistently high quality work.
Key Relationships:
- Creative Productions
- Studio
- CRM
- Online Content Team
- Promo Planning
- SEO Team
- Retail Services
- B2B
- iD Mobile
- ATL
Key Performance Indicators:
- Campaign headlines receive high scores and positive feedback from business.
- Support in the creation of campaign toolkits that wow customers and serve marketing channels.
- Drive TechTalk traffic, improving SEO performance.
- Support in creation of rich content to support customers and improve conversion.
Required Skills & Experience:
- 3+ years’ copywriting experience, ideally within retail, consumer tech or editorial.
- Strong portfolio demonstrating a range of editorial and campaign copy.
- Familiarity with project management tools (e.g. Wrike, Jira, Trello) a plus.
- Familiarity with Content Management Systems (e.g. Amplience) a plus.
- Proven ability to craft creative, persuasive, benefit-driven copy.
- Exceptional command of grammar, spelling, and style, with an ear for brand tone.
- Ability to adapt to multiple platforms, balancing creativity with conversion.
- Strong editing and proofing skills with a meticulous eye for detail.
- Must be able to form good working relationships with clients and have stakeholder management skills.
- Comfortable writing for SEO and AIO.
- Must be able to work autonomously and as part of a team.
- Fantastic working knowledge of production tools, CMS.
Why join us:
We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
- Life Assurance.
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile.
- Access to Champion Health.
- Hybrid Working (with an expectation to meet in person 2-4 times per month).
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email and we’ll do our best to help.
Marketing Copywriter in London employer: Currys
Contact Detail:
Currys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work. Make it easy for potential employers to see what you can do and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its tone of voice. Be ready to discuss how you can contribute to their marketing efforts and bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Currys.
We think you need these skills to ace Marketing Copywriter in London
Some tips for your application 🫡
Show Off Your Copywriting Skills: Make sure your portfolio shines! Include a variety of your best work that showcases your ability to craft compelling, benefit-driven copy. Tailor your examples to reflect the retail and tech sectors, as that’s where we’ll be looking for your expertise.
Know the Currys Tone of Voice: Familiarise yourself with our brand's tone and style. When writing your application, try to mirror this voice in your cover letter and any other written materials. We want to see how well you can adapt your writing to fit our brand!
Be Clear and Concise: In your application, clarity is key! Make sure your writing is easy to read and straight to the point. Avoid jargon unless it’s relevant, and always keep your audience in mind – we’re looking for someone who can communicate effectively with our customers.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Currys!
How to prepare for a job interview at Currys
✨Know Your Audience
Before the interview, research Currys and its target audience. Understand their brand voice and the type of copy that resonates with their customers. This will help you tailor your responses and demonstrate that you can create compelling content that aligns with their marketing goals.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work, especially pieces relevant to retail or consumer tech. Be prepared to discuss the thought process behind each piece and how it achieved its objectives. This will show your ability to craft persuasive, benefit-driven copy.
✨Familiarise Yourself with Tools
Since familiarity with project management tools and Content Management Systems is a plus, make sure you brush up on these before the interview. If you've used tools like Wrike, Jira, or Amplience, be ready to share specific examples of how they helped you manage projects effectively.
✨Prepare for SEO Questions
Given the importance of SEO in the role, prepare to discuss your experience with writing for SEO and AIO. Have examples ready that demonstrate how your copy has improved traffic or engagement. This will show that you understand the technical side of copywriting as well as the creative aspects.