At a Glance
- Tasks: Manage and optimise customer campaigns, ensuring engaging content and effective communication.
- Company: Join Currys, the UK's leading tech retailer with a passion for amazing technology.
- Benefits: Enjoy 25 days of holiday, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work on innovative projects and enhance your skills.
- Why this job: Be part of a dynamic team that champions customer insight and drives impactful campaigns.
- Qualifications: Strong communication skills, attention to detail, and experience in email campaign management.
The predicted salary is between 30000 - 40000 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best‑known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues.
The CRM Executive role is responsible for supporting the delivery of the CRM strategy within a dynamic and growing business area from idea through to execution. Your focus will be working on core campaigns and trading activity – engaging our existing customer base with relevant brand messages, product offers and content.
We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer‑centric CRM programme. You will work closely with Customer Data, Analytics & Insight teams as well as agencies, commercial categories & services teams, and all core functions that go into creating hyper‑targeted communication programmes to customers at every stage of their technology lifecycle.
This role is a key point of contact to support various internal/external stakeholders and tech partners on a day‑to‑day basis, to take ownership of the delivery within each of our services customer programmes, ranging from acquisition to renewals, in order to achieve the department and business objectives.
Role overview- Managing the planning, building, scheduling, testing and deployment of all customer campaigns
- Activation and optimisation of our services customer journey workflows, including channels such as email, SMS, direct mail and ad‑hoc microsite activities
- Developing and maintaining a content plan that is aligned to customer needs states, utilising existing content and working with the internal studio and content teams to develop new content as required
- Tracking weekly performance of campaign KPIs against the team targets and communicating the results to the wider CRM team and key internal stakeholders; supporting the CRM manager in monthly reporting meetings
- Ensuring that the creative/positioning of communications is aligned with brand values
- Owning a creative library of promotional and category‑led emails, ensuring content is relevant and up‑to‑date, liaising with category stakeholders for new opportunities and ideas
- Pro‑active thinking on testing plans and gaps in creative within our creative library; managing quarterly plans alongside the CRM manager, ensuring deliverables are met and presenting plans to wider marketing teams
- Championing the CRM campaign delivery process, working closely with various team members to ensure projects are delivered in a timely manner and to their highest possible standard
- Managing initiatives and projects outside of weekly BAU deployment, aimed at increasing CRM commercial performance and retention rates; working with key stakeholders such as data planning, MarTech and studio to develop plans
- Creating audience lists and choosing targeting for supplier‑funded communications, supporting launches of products through email
- Supporting the CRM manager on maintenance and strategy of behavioural trigger emails
- Meticulous attention to detail and a ‘can do’ attitude to work
- Great communication and organisational skills, with a strong focus on delivery and attention to detail
- Ability to evaluate creative objectively, always championing the customer’s best interests
- Strong interpersonal skills and a self‑motivated, team‑player attitude
- Experience working with external agencies and suppliers
- Experience building and deploying email campaigns
- Experience working with MoveableInk preferable
- Degree or equivalent in relevant field
Benefits: Holiday benefits – 25 days of annual leave (plus)
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Campaigns and Trading) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Currys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Currys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Currys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Currys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive (Campaigns and Trading) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Currys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Currys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Currys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Currys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Currys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Currys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
