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- Tasks: Analyse search performance and customer demand to drive insights and strategies.
- Company: Join Currys, the UK's leading tech retailer with a passion for amazing technology.
- Benefits: Hybrid working, ongoing training, career development, and a commitment to inclusion.
- Why this job: Make a real impact on tech and the planet while shaping your career.
- Qualifications: Experience in technical SEO and strong analytical skills required.
- Other info: Dynamic environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
You will be supporting the business by providing expert insight into search performance, customer demand, and visibility quality across traditional search and AI-led discovery experiences. The role focuses on diagnosing why search performance changes, how customer demand is evolving, and what this means commercially for categories, journeys, and buying decisions. Additionally, you will work closely with an external SEO agency, reviewing, interpreting, and prioritising technical recommendations, ensuring they are aligned to business priorities and ROI.
Role overview- Agency Governance, Technical Feasibility and Commercial Impact
- Act as a strategic gatekeeper on agency recommendations, validating feasibility, commercial impact, and alignment before prioritisation and sign-off.
- Translate technical and structural recommendations into clear customer and commercial terms to support rigorous prioritisation and roadmap planning.
- Assess how effectively products are represented across SERPs and AI-led experiences.
- Ensure SEO and GEO principles are consistently considered across platform, content, and initiative changes.
- Search Performance, Demand & Opportunity Insight
- Proactively diagnose search performance changes across SEO and GEO.
- Connect the dots between demand trends, intent shifts, and - when relevant - technical changes, to explain the whole picture.
- Translate performance signals into commercial insight that informs planning and buying decisions.
- Monitor the competitive landscape in traditional and AI-led search, to identify where our technical program may need to evolve to support the Content Strategy.
- Stakeholder Communication
- Be a clear point of contact for search performance insight across the business.
- Synthesise complex search, demand, and technical insight into plain, decision-ready narratives for non-technical stakeholders.
- Support trading, product, and commercial team decision-making through search demand evidence and narrative.
- Agency Governance, Technical Feasibility and Commercial Impact
- Strong understanding of technical SEO fundamentals, with experience reviewing, sense checking and challenging recommendations before implementation.
- Understanding of how AI-driven and generative search experiences differ from traditional SEO.
- Search Performance, Demand and Commercial Insight
- Proven experience analysing commercial performance to explain what’s changed, why it matters and the commercial impact.
- Strong ability to interpret demand signals, intent shifts and visibility trends across categories and customer journeys.
- Experience translating complex performance insight into a commercially relevant narrative that informs planning and buying decisions.
- Strong communicator, comfortable working with various cross-functional stakeholders.
- Comfortable working in an evolving search and AI-led landscape, where best practices, priorities and areas of focus change frequently, requiring ongoing learning and adaptation.
Why join us
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce.
We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.
SEO & GEO Performance and Insights Manager employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & GEO Performance and Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Currys. A friendly chat can open doors and give you insider info on what they're looking for.
✨Tip Number 2
Prepare for the interview by diving deep into SEO and GEO trends. Show us you know your stuff by discussing recent changes in search algorithms or AI-driven experiences. We love candidates who are up-to-date!
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, make sure to translate complex insights into simple narratives. We want to see how you can communicate effectively with non-technical stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our team at Currys.
We think you need these skills to ace SEO & GEO Performance and Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & GEO Performance and Insights Manager role. Highlight relevant experience and skills that match the job description, especially around technical SEO and performance analysis.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with Currys' mission. Don’t forget to mention your understanding of AI-driven search experiences!
Showcase Your Analytical Skills: Since this role involves diagnosing search performance changes, be sure to include examples of how you've successfully analysed data in the past. This will show us you can connect the dots between demand trends and commercial impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it, so don’t miss out on this opportunity!
How to prepare for a job interview at Currys PLC
✨Know Your SEO Basics
Before the interview, brush up on your technical SEO fundamentals. Understand how traditional SEO differs from AI-driven search experiences, as this role requires you to validate agency recommendations and translate them into commercial terms.
✨Connect the Dots
Be prepared to discuss how you would diagnose changes in search performance. Think about how customer demand evolves and how you can connect those insights to commercial impacts. Have examples ready that showcase your analytical skills.
✨Simplify Complex Insights
Practice explaining complex search and performance insights in simple terms. You’ll need to communicate effectively with non-technical stakeholders, so being able to synthesise information into clear narratives is key.
✨Stay Adaptable
The search landscape is always changing, especially with AI advancements. Show your willingness to learn and adapt by discussing how you've kept up with industry trends and how you would approach evolving best practices in your previous roles.
