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For Companies At a Glance
- Tasks: Lead the design of engaging CRM campaigns that connect with millions of tech lovers.
- Company: Join Currys, the UK's leading tech retailer with a passionate team.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and fantastic tech discounts.
- Why this job: Make a real impact on customer engagement while shaping your creative career.
- Qualifications: 4-6 years in CRM design, strong collaboration skills, and proficiency in Adobe Creative Suite.
- Other info: Hybrid working model with opportunities for growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior CRM Designer – Currys London Campus at Waterloo
Permanent · Full Time · Grade 4
At Currys we\’re united by one passion: to help everyone enjoy amazing technology. As the UK\’s best-known retailer of tech, we\’re proud of the service our customers receive – and it\’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
We\’re on the lookout for a talented Senior CRM Designer to help shape the future of customer communications at Currys. In this pivotal role, you\’ll lead the visual development of CRM campaigns that inspire, inform, and connect with millions of tech-loving customers across the UK. From crafting compelling email designs to elevating our loyalty journeys, you\’ll bring bold creative thinking and pixel-perfect execution to every touchpoint.
You\’ll be instrumental in driving innovation across our CRM channels – pushing creative boundaries while staying true to our brand purpose: We Help Everyone Enjoy Amazing Technology.
If you\’re passionate about design, thrive in a fast-paced retail environment, and want to make a real impact on customer engagement, we\’d love to hear from you.
Key Responsibilities
- Design and Develop CRM Assets: Create visually engaging content across Email, In App, Rich Push, Website banners, landing pages, and Direct Mail, ensuring alignment with brand guidelines and campaign objectives
- Translate Briefs into Creative Concepts: Ideate and execute innovative designs from creative briefs, including campaign visuals, templates, and animations
- Drive Personalised Content: Build dynamic, modular assets using Movable Ink Studio or similar personalisation platforms
- Ensure Responsive and Optimised Design: Apply best practices in responsive design and A/B testing to ensure high-quality rendering across devices and email clients
- Maintain and Evolve Brand Systems: Uphold brand consistency while developing and updating CRM design systems and playbooks
- Work Independently and Collaborate Across Teams: Work closely with Creative Team, CRM Managers, Developers, Senior Stakeholders, and external partners to deliver high-impact campaigns
- Improve Creative Performance: Analyse campaign results and iterate designs based on performance data and insights
- Enhance Workflow Efficiency: Contribute to process improvements and manage workload effectively in a fast-paced environment
Required Skills & Experience
- CRM Design Expertise: 4 to 6+ years of hands-on experience in the creative and design industry with proven CRM design experience
- Creative Concepting & Execution: Proven ability to ideate, design, iterate, and deliver high-quality creative from brief to final output
- Channel Versatility: Experience designing for Email, In App, Rich Push, Website banners, landing pages, and Direct Mail
- Performance-Driven Design: Familiarity with A/B testing, optimisation strategies, and using data insights to improve creative effectiveness
- Collaboration & Communication: Strong communicator with experience working cross-functionally with internal teams, senior stakeholders, and external partners
- Trend Awareness & Storytelling: Passion for storytelling and ability to apply current design trends and cultural insights to CRM campaigns
- Attention to Detail & Time Management: Excellent eye for detail and ability to manage multiple projects in a fast-paced environment
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects)
- Skilled in Figma for collaborative design workflows
- Experience with Movable Ink Studio for dynamic personalisation
- Understanding of UX/UI design principles
- Working knowledge of HTML/CSS and responsive design principles
Benefits
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Private Medical Insurance
- Life Assurance
- Fantastic colleague discounts on Tech with Currys and iD Mobile
- Hybrid working (with an expectation to meet in person 2-4 times per month)
Why join us
Join our team and we\’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we\’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we\’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application, please apply via careers.currys and we\’ll do our best to help.
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Senior CRM Designer employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Designer
✨Tip Number 1
Get your portfolio in tip-top shape! Showcase your best CRM designs and highlight how you've driven engagement. Make sure it’s easy to navigate and visually appealing, just like the work you want to do at Currys.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, and don’t be shy about reaching out for a chat. They can give you insider tips on the company culture and what it takes to shine in the role.
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. Be ready to discuss your design process, how you’ve tackled challenges, and how your work has made an impact. Remember, they want to see your passion for tech and design!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll have access to all the latest job openings and updates directly from Currys. Don’t miss out on your chance to join the team!
We think you need these skills to ace Senior CRM Designer
Some tips for your application 🫡
Show Off Your Design Skills: Make sure your application showcases your best design work. Include a portfolio that highlights your CRM design projects, especially those that demonstrate your ability to create engaging content across various channels.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how your background aligns with what we’re looking for in a Senior CRM Designer.
Be Creative in Your Approach: Since this role is all about creativity, don’t hesitate to let your personality shine through in your application. Use a unique format or design elements that reflect your style while still being professional.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Currys!
How to prepare for a job interview at Currys PLC
✨Know Your Design Tools
Make sure you're well-versed in Adobe Creative Suite and Figma, as these are crucial for the role. Bring examples of your work that showcase your skills in these tools, especially any CRM designs you've created.
✨Showcase Your Creative Process
Be prepared to discuss how you translate briefs into creative concepts. Share specific examples of past projects where you ideated, designed, and executed campaigns, highlighting your thought process and the impact of your designs.
✨Understand the Brand
Familiarise yourself with Currys' brand guidelines and recent campaigns. Show how your design philosophy aligns with their mission to help everyone enjoy amazing technology, and be ready to suggest how you could enhance their customer communications.
✨Data-Driven Design
Demonstrate your understanding of A/B testing and how you've used data insights to improve your designs. Be ready to discuss specific metrics from previous campaigns and how they influenced your creative decisions.
