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- Tasks: Lead and deliver impactful customer campaigns across the iD subscription lifecycle.
- Company: Join a dynamic team focused on data-driven CRM strategies.
- Benefits: Enjoy 25 days of annual leave, competitive salary, and professional growth opportunities.
- Other info: Collaborate with a talented team and make a real difference in customer retention.
- Why this job: Shape customer engagement and drive revenue growth in a fast-paced environment.
- Qualifications: Experience in CRM campaign management and strong understanding of marketing platforms.
The predicted salary is between 55000 - 65000 £ per year.
The Senior Campaign Manager leads the delivery of all customer campaigns across the iD subscription lifecycle, ensuring communications are timely, relevant and commercially effective. The role supports the Senior CRM Manager in shaping and executing a data-driven CRM strategy that leverages new insights, mar-tech capabilities, propositions and content to drive revenue growth, customer engagement and long-term retention.
Responsibilities
- Lead the planning and end-to-end delivery of all lifecycle campaigns, ensuring every customer communication aligns with business, product and commercial goals.
- Build, deploy and optimise multi-channel campaigns (including Push Notifications), applying best-practice QA, testing and continuous improvement.
- Use data to deepen segmentation and personalisation, identifying new data-capture opportunities and proposing predictive or propensity-based audience approaches.
- Collaborate closely with data & insight teams to support both tactical decisions and longer-term CRM strategy.
- Manage CRM platforms, automation and tooling, including configuration, workflow design and project scoping, ensuring stable, accurate and scalable delivery.
- Oversee key strategic partners and platforms, driving incremental ROI and operational quality.
- Represent CRM at senior leadership forums, providing updates, insights and recommendations to SLT.
- Line-manage a team of CRM Managers and Leads, supporting capability development, process improvement and overall team growth.
Qualifications
- Leading a high-volume, agile CRM campaign operation across complex subscription journeys, ensuring rapid, accurate and commercially-driven delivery.
- Strong understanding of Salesforce Marketing Cloud (preferred) and Adobe, including data structures, workflow logic, journey orchestration and QA processes.
- Developing and owning robust test-and-learn programmes, analysing performance, identifying insights and shaping new strategies to improve core KPIs.
- Providing critical and strategic review of creative, data and targeting briefs, ensuring all CRM output is customer-centric, brand-aligned and commercially sound.
- Experienced in hybrid working environments, including remote project management, cross-functional collaboration and virtual delivery.
- Hands-on experience with Movable Ink, and a CMS (template design tool).
- Background in mobile, telecoms or retail industries – ideally within subscription-based businesses.
- People management experience of a large team (ideally 3 or more), demonstrating performance improvements.
- Educated to degree level or equivalent in relevant field.
Desirable qualifications
- Practical, execution-level involvement in an ESP migration, ideally Salesforce Marketing Cloud (e.g., data mapping, workflow rebuilds, QA, cutover support).
- Alternative channels – WhatsApp & RCS.
Benefits
- Holiday benefits – 25 days of annual leave.
Senior Campaign Manager employer: Currys PLC
Contact Detail:
Currys PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Campaign Manager role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in CRM, campaign management, and data-driven strategies. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign management and CRM strategies. Be ready to share specific examples of how you've driven revenue growth and customer engagement in past roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your experience with Salesforce Marketing Cloud and your ability to lead high-volume campaigns.
We think you need these skills to ace Senior Campaign Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Campaign Manager role. Highlight your experience with CRM strategies and campaign management, showing us how you can lead our customer campaigns effectively.
Showcase Your Data Skills: Since this role is all about data-driven decisions, don’t forget to mention your experience with data analysis and segmentation. We want to see how you've used insights to drive engagement and revenue growth in past roles.
Be Creative and Strategic: We love innovative thinkers! Share examples of how you've developed and executed successful campaigns. Tell us about your creative process and how you ensure that every communication aligns with business goals.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Currys PLC
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company runs. Familiarise yourself with their customer lifecycle and think about how you can enhance their current strategies. Be ready to discuss specific examples from your past that align with their goals.
✨Data-Driven Mindset
Since this role heavily relies on data, brush up on your data analysis skills. Prepare to talk about how you've used data to drive campaign success in previous roles. Bring examples of segmentation and personalisation strategies you've implemented and the results they achieved.
✨Showcase Your Tech Savvy
Make sure you're well-versed in the tools mentioned in the job description, especially Salesforce Marketing Cloud. If you have experience with other mar-tech platforms, be ready to discuss how those experiences can translate to this role. Highlight any hands-on projects you've managed using these tools.
✨Leadership Experience
As a Senior Campaign Manager, you'll likely be managing a team. Prepare to share your leadership style and how you've developed team capabilities in the past. Think of specific instances where you improved team performance or navigated challenges in a hybrid working environment.